Content from the Luxury Marketing Summit May 13-14, 2026

May 16, 2026

New York is the largest luxury market worldwide, impacting every sector of the business with the wealthiest audience owning homes in the metro area and its surroundings. Image credit: Shutterstock

By Luxury Roundtable Intelligence

Thank you for joining us this week at Luxury Roundtable's Luxury Marketing Summit 2026. We thank you for your time and effort. We hope you learned from our esteemed speakers and networked with your fellow luxury professionals. We can't wait to see you at our event – we'll keep you posted on that and Luxury Marketer.

Also, we'll send photos of the summit quite soon.

In the meanwhile, here are decks from the Luxury Marketing Summit in New York (please attribute source when including in talks or presentations):

May 13

8:30 am

State of Global Luxury Brands

Is consumer trust being earned regularly and authentically via product, experience, marketing and relationship building?

Milton Pedraza, CEO, Luxury Institute, and author, "Relationship Mastery: How Elite Professionals Build Trust, Loyalty and Lifetime Value in the Relationship Economy"

In Conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable and Luxury Marketer

Please click or tap here to download the deck

11:15 am

Luxury Brands Build Demand, Associates Build Loyalty: What Retailers Must Do to Win – One Relationship at a Time

Luxury brands invest heavily in marketing and brand building to cast a wide net and drive traffic. But without the right strategies at the store level, that net has holes. Client loyalty is won or lost on the floor. What is the magic that needs to happen between a client, the product and the sales associate?

Martin Shanker, president, Shanker Inc.

In Conversation with Erin (Mack) McKelvey, CEO, SalientMG and The StartUp Marketer

Please click or tap here to download the deck

3:50 pm

Driving Growth in a Challenging Market as a Luxury Brand

PRESENTATION

Amidst a luxury landscape driven by unpredictability, brand connection is the only sure-fire way to future-proof. The brands that succeed are the ones who truly understand their consumers – crafting positioning that earns attention, builds desire and drives the path to purchase. This session reveals landscape analysis and case study examples on the voices and channels behind luxury performance today, spotlighting the data driving brand-building that lasts.

Tatiana Ferreira, chief customer officer, Launchmetrics

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May 14

11:00 am

Privacy, Security and the Off-Market World

Eighty-one percent of luxury agents report that privacy and security are their clients' top concerns — and nearly 40 percent of high-end transactions are now happening off-market. This creates both a challenge and an opportunity for Howard Hanna agents. How do we market effectively while protecting client identity? How do we build the networks that give us access to pocket listings and whisper deals? This is a session agents will walk out of with immediately actionable strategies.

Leah Gibbons, chief marketing officer, Howard Hanna Real Estate Services

Please click or tap here to download the deck

11:30 am

AI and Technology

AI is already reshaping how top producers operate — from cinematic listing videos to pricing presentations to client matching. The question isn't whether to use it – it's knowing what to automate and what to never delegate. This session will be practical and forward-looking, helping agents harness the tools that are available right now while staying grounded in the judgment and relationships that no algorithm can replace.

PRESENTATION

Alex Wolkomir, partner, McKinsey & Company

Please click or tap here to download the deck

To buy the book authored by our speaker, Greg P. Licciardi:

Holy Grail of Marketing: How to Achieve Optimal Marketing Using AI & Beyond

Share your thoughts. Click here

Content from the Luxury Marketing Summit May 13-14, 2026

Content from the Luxury Marketing Summit May 13, 2026

Content from the Luxury Marketing Summit May 13-14, 2026

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