New York is the largest luxury market worldwide, impacting every sector of the business with the wealthiest audience owning homes in the metro area and its surroundings. Image credit: Shutterstock
Thank you for joining us this week at Luxury Roundtable's Luxury Marketing Summit 2026. We thank you for your time and effort. We hope you learned from our esteemed speakers and networked with your fellow luxury professionals. We can't wait to see you at our event – we'll keep you posted on that and Luxury Marketer.
Also, we'll send photos of the summit quite soon.
In the meanwhile, here are decks from the Luxury Marketing Summit in New York (please attribute source when including in talks or presentations):
May 13
Is consumer trust being earned regularly and authentically via product, experience, marketing and relationship building?
Milton Pedraza, CEO, Luxury Institute, and author, "Relationship Mastery: How Elite Professionals Build Trust, Loyalty and Lifetime Value in the Relationship Economy"
Luxury brands invest heavily in marketing and brand building to cast a wide net and drive traffic. But without the right strategies at the store level, that net has holes. Client loyalty is won or lost on the floor. What is the magic that needs to happen between a client, the product and the sales associate?
Martin Shanker, president, Shanker Inc.
In Conversation with Erin (Mack) McKelvey, CEO, SalientMG and The StartUp Marketer
Amidst a luxury landscape driven by unpredictability, brand connection is the only sure-fire way to future-proof. The brands that succeed are the ones who truly understand their consumers – crafting positioning that earns attention, builds desire and drives the path to purchase. This session reveals landscape analysis and case study examples on the voices and channels behind luxury performance today, spotlighting the data driving brand-building that lasts.
May 14
11:00 am
Privacy, Security and the Off-Market World
Eighty-one percent of luxury agents report that privacy and security are their clients' top concerns — and nearly 40 percent of high-end transactions are now happening off-market. This creates both a challenge and an opportunity for Howard Hanna agents. How do we market effectively while protecting client identity? How do we build the networks that give us access to pocket listings and whisper deals? This is a session agents will walk out of with immediately actionable strategies.
AI is already reshaping how top producers operate — from cinematic listing videos to pricing presentations to client matching. The question isn't whether to use it – it's knowing what to automate and what to never delegate. This session will be practical and forward-looking, helping agents harness the tools that are available right now while staying grounded in the judgment and relationships that no algorithm can replace.
PRESENTATION
Alex Wolkomir, partner, McKinsey & Company
To buy the book authored by our speaker, Greg P. Licciardi:
Holy Grail of Marketing: How to Achieve Optimal Marketing Using AI & Beyond