Columns
June 22, 2023
The emergence of generative large language models presents a transformative opportunity to accelerate the development of conversational search experiences. Image credit: Shutterstock
{"ct":"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","iv":"c1826e7f7f633ea76e48b110b4a69d7b","s":"e468ee395110e9e8"}
Share your thoughts. Click here