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Low consumer trust today is threat to repeat-purchase behavior: Forrester

June 27, 2023

Finding a product or service error or seeing a company saying or doing something that appears to contradict values that it or the consumer stands for leads Asian consumers to act. Respondents in the United States, Canada, Germany and Australia are more likely to say that they will do nothing if an issue arises than those in metro China, Hong Kong and metro India. Source: Forrester Research Finding a product or service error or seeing a company saying or doing something that appears to contradict values that it or the consumer stands for leads Asian consumers to act. Respondents in the United States, Canada, Germany and Australia are more likely to say that they will do nothing if an issue arises than those in metro China, Hong Kong and metro India. Source: Forrester Research

 

By Mickey Alam Khan

Trust is not abstract – it is specific and measurable. That is the chief conclusion of a new study on the state of global consumer trust from Forrester Research.

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