Columns
June 22, 2023
The emergence of generative large language models presents a transformative opportunity to accelerate the development of conversational search experiences. Image credit: Shutterstock
{"ct":"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","iv":"e4f2b24f22d2e39898210fafd44b28dc","s":"cc19077bbb6d07fc"}
Share your thoughts. Click here