Columns
June 22, 2023
The emergence of generative large language models presents a transformative opportunity to accelerate the development of conversational search experiences. Image credit: Shutterstock
{"ct":"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","iv":"f27e0562181c6b1b977981b63139d3ef","s":"7c9857ffed08ec69"}
Share your thoughts. Click here