Luxury Roundtable
Comment

Advertising and marketing

As Google phases out third-party tracking cookies on Chrome browser, what is the alternative for marketers?

January 18, 2024

Google headquarters in Mountain View, California Google headquarters in Mountain View, California

 

By Luxury Roundtable Intelligence

By Sherene Hilal

This content is accessible only to members of Luxury Roundtable. We would love for you to become a member and enjoy the many benefits soon after. Please click here to enroll as a member of Luxury Roundtable. Already a member?
 
NEW INTELLIGENCE

MOST READ
  1. Global luxury spending to stay flat at $1.66 trillion in 2025 as shopper base shrinks 
  2. Why luxury brands must combine online media with offline channels for affluent consumer attention 
  3. What does it take to be a CMO of the future?
  4. Luxury in China: Turning the corner or still in the tunnel? 
  5. Why licensing in luxury and fashion maintains its allure 
  6. How accessible luxury brands can leverage new loyalty strategies without eroding brand equity 
  7. How luxury brands should retain the attention of Very Important Clients and One-Percenters in China and elsewhere 
  8. How luxury retailers can retain their edge as mass-market rivals embrace advanced tech
  9. 2023’s Top 10 US luxury second-home markets and ones to watch in 2024
  10. Extended call for nominations: Luxury Women Leaders to Watch 2027 


MORE IN Advertising and marketing
Content and photos from the Luxury Marketing Summit May 13, 2026
May 16, 2026
Content and photos from the Luxury Marketing Summit May 13-14, 2026
May 16, 2026
Last chance to register for Luxury Marketing Summit May 13 in New York
May 11, 2026
Growth mirage: Are luxury consumers buying more – or paying more?
April 30, 2026
15 days left – Register now for the Luxury Marketing Summit New York
April 27, 2026
Announcing the Luxury Marketing Summit May 13 in New York. Join Us!
April 22, 2026



RECENT INTELLIGENCE
Last chance to register for Luxury Real Estate and Design Summit New York
October 12, 2026
Photos from the Luxury Commercial Real Estate Summit 2026
September 22, 2026
Announcing the 3rd annual Luxury Real Estate and Design Summit Oct. 14 in New York
September 21, 2026

2 weeks left! Register now for the Luxury Commercial Real Estate Summit NYC
September 1, 2026
3 weeks left for luxury’s No. 1 conference for retail, office and mixed use
August 25, 2026
Meet our Sept. 16 summit speakers who shape America’s skyline
August 4, 2026