Couture, fashion and leather goods
November 27, 2023
Italy's Gucci has been successful at appealing to Gen Z consumers with vibrant messaging, eye-catching merchandise and a presence on platforms that matter such as the metaverse, Instagram and TikTok. Image: Gucci Visions exhibition in June 2023 at Gucci Garden in Florence
By Luxury Roundtable Intelligence
While Gen Z will arguably be one of the most important consumer groups in the medium term as these consumers gain purchasing power, they will also form the backbone of economic growth and consumption in luxury goods and fashion in the next 10 years.
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","iv":"0c9e2e6082e860f4deed95b85fae5ea1","s":"a307862d8f6f0c8c"}
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