Couture, fashion and leather goods
November 27, 2023
Italy's Gucci has been successful at appealing to Gen Z consumers with vibrant messaging, eye-catching merchandise and a presence on platforms that matter such as the metaverse, Instagram and TikTok. Image: Gucci Visions exhibition in June 2023 at Gucci Garden in Florence
By Luxury Roundtable Intelligence
While Gen Z will arguably be one of the most important consumer groups in the medium term as these consumers gain purchasing power, they will also form the backbone of economic growth and consumption in luxury goods and fashion in the next 10 years.
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","iv":"ae270248fb01be2dc6247df23893ef4c","s":"ae17c8e06777e76e"}
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