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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"2a41db0af86b3dd52f3892c051555130","s":"3da3db622585a909"}
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