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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"c580b6a357c7a17799d5411ea74773f0","s":"2f7c0a9d0da4cd8d"}
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