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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"77c6869a5c4cc74aa6609c8ff2304d91","s":"032e2dc7cbd9995d"}
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