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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"b926daf5c797d320b554e2adfb298784","s":"3289d2dbb4108252"}
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