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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"8cfcf3fe7eb3dda912a2d68835f33641","s":"de2b5abc76413039"}
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