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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"8cb0908ba201e46b62c71f92d122b4a9","s":"1b84466907e651ca"}
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