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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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1D7WYVtOQFIJm3\/B755oAwSqVN4xNSnXtzUPGM4TkxKVJt6ibbh4Iw\/\/AnxofcZnDEps9cxlS8KvM0MSldDUsdVXZPeMpLlO04Nsj2YZJE0avcyapERS77aiuQDlstjO1DNb2ajsJfygpWU0NnFd5TNe0ThETDCsbv2rx9bjmCzisNnvI6NCpGyG\/rOYDh1iEhWxlagLWnww98Upt38e\/LHE0BQPDaPqrfrBmy15p784XiYVBR0Tq3ysZU8Kp5dFqdoED+D3KbPcpSo0twNm3KtLKpSAwg8NvZGHKCbIuloFfLOFgWMAYhwi3P2\/i3HZzYRyYN5VMBqkly88NRDOlOpx18Qpxuo5FJHZYzFHJ+Ms\/d1VWm+Ob2mNPpzx8dQ464qTNb6obspDCbDiFbt6wtc0CAu21tiEnxwH8cEJmgHzmJ9Y4haN+mZasaShYh4Va57vvVsNRDGUdu7cOaPv0RojOm0Y\/Ww+pO+hVxr72UkneNtlF1MBfUtGu9hyyk\/SDdcbYi5nNDAyJWpvlRmYBgs5qHjwg8kXeJl8G8FsTlGcWeHR7eAJkYmHdUy83YzR0KBM+vzaEVppSRVltSS84kt1Ev\/KM54u1ryoAzBpYaXdUdOPZxgHYe838\/lWVSkO4rKhdYcr0rndDVkU6VDhLq3aM9tY+bAG01o3FxPQh6Pu87z8OvOA3iGgedFkissS1haSN58X3pHdevcjmq504PT4dN8DHoGBC2z0+xR9DVHZVKc44BD5H+dreKBAe\/6vg2m3Pq2wJX\/y\/7oTJpqduJ9ZRdbVQrbVWwgGhHPL+4KI7O86w9s5MBdDmv2agOntzDxNH\/6X6NBtRz9+PKEghNUYtv0KEwmphb1Fpt96VzPrAJ\/smzxKxN7fU4DBCBYdmUD4tmBcPX+TgwdhtXoHdQyt0H85uW9rnycRQiBzIJZBzESSKsPO3hT2MLdpGje+KkAW0z8jvQEAANHZus3n9IaHlb1i2mWrchLD5RZ4GsxPwxfxxRpefAlM58mdhdtiBVNP3vdhOJ3wibNxHwTI68U2svcyBjJhR6U2cEzr7bNUdCyoZykWqTZYu2\/CrLM5oCgt2wuW+qKz0Kp99FDuFH2fjuo3x74EIrmDh5lhv32FTFLbw0V2UmAqVZGKOMW6YBxR\/8E0cb3U1zOxl5aSbeOGQnI94gUN5oVDi7\/4DK4D8GdtEwekfbvMBHXJBZ4UBQwsW9YD57NEwlfo6JZ3A6iLCWiCstWRcmL9bZIESa7jiQK6TzjIlzhBZMGEcRmibytQa9CrClk+0MsoNNCGhHiVu3h7mrcdg64HWdgCu8docalk3kkGO41jnKCglfZmE2A+8o4OMqgD4GjJVGd+p0+bSn5xYkvPUqkj5VrN1LZ+qnnajon7slp+EP9I2e\/6HgryrUSW+E8CVjrHIoikCWm8cTlgSNLJ5KVUlJWxPlmF6UFz6iogW2r96BG+BpwnK56ecXFyY962MnYMfDffEwl11vhWQlV47WnEPy+VugAAJCGPRa2CFBTXCqJ0jkr7fnzqN2qja6ZVB0YVdqJt1Vfmc8ESEQMjFGmzrkCj3vLxpVgLITPXcpYb0WEhB7Z5CMJbHGJqT0Ui5SDM20mKSYBppmWeS49S7v1K+kilEDTjsKgpuHOpY5mQvCFzPsyKrZ9+IPnDAp0EDnsiuYmhGDYCpWHx2perFexp72dY8fEVxEE84HYat+\/Mt+GOS+T1q2TKa71OFH5F0b5FxJxEei1Qwo7JcSAkAXaE1qAwdTpbOBwCuBWS8wFtqjMENqiiNBOgB\/2koWiLvxdyc1OmudzOF5WBIZCAC5ptSgHSYIdaaGA2kIvODPN5eHw0gOhqhl8fQV1NgJ8RdfnMeTOyCIAmuBs7fC2r0hE0yLX58msHjkkW81CHLNVUCRpXI\/XHiPeECOezPplKruVpZdwUPlM\/l40ChyfPG+PX8EjaIWDiEgTxadS96LWwBWcyiJfih08EOc+RwgyfZT1gjrf66Jb71Rr6euRt9q3mQawlIjHCr3Se\/lQJ+wv8GekIIqO+9J26ZJ\/xgY0ObaLhbflshfgCq\/F0L0HqS9r8HQcy7d6EbEEkLYcE1GWmwa+8vLqdulnHsmY1W9nntCWXvyDErdq\/kivHchSkY54NvF7t1KalAuHQTAFrXnTk3y8oUtk0Qg2axUiqKZZ0+E7ngZtGhUO9rxjYSjhVvpRSQsSIy6Ir02IKZkNstsaMDBdYQOOV9nNSRzeCbA69bsQbPU2xzO7aIwqCBZ7mLWIqA4j3fF65Ss1qAxHqQwNaCqpMjyVU\/ZQ\/fvjneW4eNR6PJENh1+YssUtQd6BWVYCLppdnVg\/gXHXvwu3nrh5PMCDgVh0uMIHyQ8zpxsDci0qYwlmF2iH9SUatua6n\/73vzRjlpbtEkTT4MJUQJO8e8wkibhHYO2kTJf9oKmmJxMhTaHQMA3nhoYDkQgSr59zCSx9EUe0ngu85WE5Lo8dpw699RKFtEu7ZXq90tW8wcAQoVW80y9xlowASFg2+KQqRQhBB+1uoLrpz3NPeP7HlUPi6fUxugfa12LG8nHklwdXW8QQaovcs3gwBIR\/f9HYJsstH0Zhugc4NEzxNOHd\/aQqWumPJc7BMk4rT6ONmbQpW2G0ndcx5fQeF6Y5n5dbVtaqHok1I0p3rGETSvhZygtNWxkWaOaWnTWpFtW1f+9o6LP02GohbYrCwAUb5e6FxunWcymlUIzvmZHiJxNl69q0EES+AlrMTqBNdGUhHco5DoLVtL5DVFHMBcZGGNZ8kUJmnMay86sDcle9luhuAZ3Ot6hKzY+JXg5Y8APWvy3kccSu3h2cpN5iNk6nKNiqRxyH03sWoZJob\/hg0dMIJa1LMuvDlJIov0mXPdyloEwAHbpVL\/lp89seLZVZEx06WPZn4JupvBNstUTAyKEsIO8ymcx7D4DK3c0yB2w4Rus+I7I28Uuzadf99JyIytnc4JIsdMyTR46EluWc48WO36vJFezXV\/SPP3giYr6MEC8oaTz\/vfjMb8QdQ1RyWtm74CRdlS1PCER2w+nTYtkJpSV1fQyAsU6Izbd0\/ahdQVsUAlqcLW8BiO+i72ldW8cVpktJq5WzqZvJFzG3PDu0vXwSBGnR9h5kvCHO77v86UnOANSdgfCcv2rEF0ZLMiqcvS2FxWKxK0wXgFycQddjoie8yJJbWra7gT0BzM64cJ\/5cn\/21E0\/OJBK9pcubrZ+W\/eX2IowCz43diTabfdWRiJnCHWwFhWWf+b4GxxwWzrKxjTHbATsV69AzePQ1TseOekU+9vXbGlmwGlNZl25Yose\/hlYAvJoK\/nmt4a5KFeHO7isMli1Bl1bTMgM3Im54J1QLYRff4prs9P4UNTLR1rGi6avJQCBx2CDnSuZ\/\/o0ilvvZuKP24QtdSBqXbBkx8gqZvagGK3X+mrdy88LWw6f6RKydoCBds8B2yzD5sbAUHxX3nk4UMF4NcBZd90TdyPwlclhLWDQFJMjwuw3mIFUXghIdyUV\/DMhnp3Hi\/0FNH62RAFaMi4LDB\/O7pkDZMtgG3pAMVEA+eEJjGEqiY098\/mrXu\/bIclbGvtjT4REsLJVHEaUBeraBfTjMvQm5qHkEq+Xde1uKwul6Wm9dUHcOcYXlPBMjdk4ETmkV0haVxf5g4exolokspjMzf5Dt1GJGvmETHdjaF2J12pHzAeb2MZHxJBNWE1xRpqHnpIrHqqYUdZrjCe\/Wlzp8ssWu0WjbOotyr1Stt+VEzHzSlBDnC1rn0NoAv1YJpZgwnaNSis9kQjnWcme8A==","iv":"1d8a18e37cd7e6e205a312c1ea5f68e6","s":"a199cb5544e14ea0"}
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