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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"6f4407fa31158241cf1393600430d566","s":"946bb909ff855f16"}
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