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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"adfdff1397bb431ea1d11480fdb15768","s":"2c7c0fbd3aa87fc9"}
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