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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"df28c38d38bf459f5933377b048459c9","s":"dcaa73cf1be81e0d"}
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