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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"a0d277d93b9ce7c5cc0854a43fcb5445","s":"f03954a3bbb0f1a4"}
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