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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"d9e6c44a6391dc0dc8c6c9abfc34c6c4","s":"2cb63e958f0505b6"}
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