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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"d441c8e967147bee2c9b8c6be6d44776","s":"5272bc7fd5b6f0c2"}
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