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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"4333be70272d2d4b55ea1c5ddc7040f9","s":"4ad2f5a27107e44c"}
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