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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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6uYudEgS+vywZGpbapqDnJQMGi2F6PTPef9f3kmcCGhZgIeDYV8nF6Y9CkBkoFqSFocqi4liL0OTbeHuk4E2wUtCpoNLEBTx3jdGpCkcPVjV4U8+Qfinc9E480DFzWaddRGXIoCsfxwl7JXlPd4+UyzQ2lZPBgpcNmSWXb6geESau8V6tuGHe\/tgpc2GxjFO0KbfJAANufHzU3ZO98HO6ACYRMCqFckfhFQ5tfZBNrAAd067kWVnot2j7mWwg41LEv3nzT3yyoSmEotqgxY2yJXjkb4QNk9bpBZw9tRA1MHkwRsLz5hRcR1lzeAFGO6vwrbtTn0J\/5z2+7K8Zm+3DZdM+qVQanadumQ+DDwmRyvXDg91Zp0GYj80x7tOf38Teic+i9FakMMe5q78La+ipGH3fFycxGoSpp3si+U12b568vmeIsNbDhx\/b9jKbGLPv8AQgdcC7XFl70oaYtGe3FyLDQa8VjTONS2qwqjDBjzNasDXDPtLajJw3Nr3iQituSpIpfAo+mvJd1gu94HjSbPjoSj5NgTcCzIuMOPPfqA4mbzzPAfHgLhGPL0Mv8vhff+z1rs4tN5xpVF7IN58PE4Y\/s2Fau+ZbI\/X+d5bZREthHnkCjKusSjpkgaOkw4voGM0SU+17lfUOqZwgIPrVbyW+9jV3rdSgG6Z6WUKJKJt9qeouJFsge2jxn53ELMn4zlNsIQHoH6xlYcwm0\/01qzFLJJ09bYSeBzp2Ep+Xrpa5B\/VxPF9twXbJx8e2kiZH\/vTaUApIqchrnxKhOBsjZLW0lcelH5Amn9ev9+NybAjSirLXkueWs3E6UpfsJkv\/Yb9DhpJV4rwmmHE\/JEIE1EQvw3WXg4XtuEW9Sp5jiE8pV+jnviemAMDLJL+HNoYyddL2eXePIhyfra\/ocENpAkKbA3FgltwVA\/J4\/7VQh\/QSk9zdmCIhAZmlapDSqL1585mqUjNDOXqI4JP8XSrocWoIMd1FyZ9cEOOoBQzHhfVHNt36m0XXHXI0\/ldaB7fzW\/YFqa6zUIdybF6lffvMSocjGOtlBoNXypfGWriDrfxuqFUmZtsUUvZm34LtYdMAZ2sXOJzugg5ll7YwmTWCf98+yqSpMXnGBnMOQy\/4vEdQbpOaKQ8QsAlOMwIXUi72FbMe2fWLncJoU4AxmhKG8aCagojr0mz2TV9v+NkqMfm1vKk1OD0dfkkVpDCCpbUiJdSQePQfARBKEW54eGZv800eIBca8Ho7emMMMwnEI2pxbTpnT+ua\/C63FEpOMV8sUmnQcL8LA2fLB3uO74zQhp2OE9VrZKvPddIotF0bycwPixEhwUZFchg4BJKf3WAIhVyRagiWD8xX7QYINrJIeYTzYnZgYBUDiFd5m2stGfGB0b3SWpfr8VuahsVcN5w4z2S73BityYkA\/FtTlO8IgIfZ2ZvW90Uc0sDiDzms9zLDExlrJdfTb52XniJmTuh8+rQqvDnA7jtFDIEGFS\/oCO4RICVj+dc6BZFQftDF6\/iMAZLlT7XN1gRwOcXmYzXwWbk7rjq\/M9pbqS\/aJqB+fCAZnO+LawQTRr11OeDoDzbLsqi+XtPV\/1fgIt\/nRsB30a8ccdX8FSrQLWJqsrYx7oVEZwVTDaqfQHsPr3t\/0+nxJQxkxYSml9pBnfsDhMCaT0mnPUEttMw0Muu+PmhuYGyR3L+7o3ASTPe+CbzA92psLRWuTd5Q8buTf17JWYcCB5FBgHEfqiW09Jx7K84geH8WEn4K0J1gz\/+lDpgVyCFM2JHikyGgBC+R4l5WA9uh1Nd5\/RpkVkKvOtWCk5uYLwVaKoNzIHMAzsw+W4sESSJ4s9CkYFon6qza33mDLWLNE1KQWM8TpFHR0P24TClQcd2A3ZESOiqqAeoaJUaefoqzcGXqCNDPN0iN4nb2OLZTy9ARuWNwCwXkI6\/oYk2hqmU8qKl6HSsCO9gGTr+07gawlGG62nbxE4QVgFeuTW1Mrc0s1EdliNqJ7Y06eljVECwUKsi9HFvtoz8W8ZcJAUmhVzNg+MJFrBIpF71pNM8egk7HzehgNlI2gCFMQqyfo7iYNtHllVf20aTSOp6Mlp20KocFQiXhAx0+FMMRaLiF8C+kC1SiOCiKUDUPg2a98WWeVWuF0vI\/LF6+I24BQOdYinSe8XxjWbGw\/OIwvIemZJuqmnPdqnCTnUuTBSl3etxT4DKeamu3gvi97AqsSwtot6QCJXkWQ6HUPDF8Xsu0KOdJGF0C\/HmNyWAF1d3rm2ebZ\/lnjDBxQyaix5a98h\/xxRcqXNgcwHa5rdFx4pRIhL9QUc1u6Qhpb9aEfs7WmVU7pNsCf7fWAPyR42SI4aptHllLyE3yTXDcNGu9\/ddPxxFTOw52jO8jpJ7pe9vhOJ7Ugjq4jBaIUKmoKQHkXhOTQESqzqTrbJdNf77FtdZrqOgzOYVkX3ysIMTjixbw+mZizTVCt6DAI+3uI2MKOakvoTopgYLZDxX9HieQlZKZ\/pNsCTbzmNqp9G6y3RwVcajjShoW6nclZ3OUS\/sF2nMTORYajRITD\/O+Rv4hKGbuYSKl4PeccFydub4tRv6mPWnW6JtNiI9cNEPDijsWQivY0F3OAeUwcuOBlDzfai68jbLVuXtGarJfitPRxLKWKR+6hMZY5ovkGj+S1H\/VqgPhwyG1VXsc2ESSd+0ln2+C59296z9ahCjU8\/BB\/d9pYLSgBi6Uc+GEqvrBBqh8nGDSPya8kSRCNAe07Jk1RNbmoAdCy5w372VuBSSHJGk5j8Wdu3nphHW0wX8fw4u6dqKos4bCsf2NjgonfVX3SH16uuuybjwBCcBFqXVuaKEE0mzDsSKwkEt59RBJR58gkn8SRiwtbdzDKXwT6g2GSss+ZC5+K7dsHWdh5bWgPGJWbr5slO6QqfH7ICE5PiLL5PZJTbT1cYsN0P9ktb2bWCxksgT8DcB7rLN1NZKiAObl5yMmtCFF1n9a5EJRh7KXj57mJ9Ghj6Fwpv1pSDDk8yFSa8w+ICCTwqIqfEomrECmsQRUSXFTvf3SskN\/Cyzdly5e1h9rI0ESedtmRjVdhxdPukZ78aQWD6DZWpfQsX\/fe+W2xWpNiHz4jHsh\/\/m3NpD1P5UUnqi48VIFb6XUGBYV2Kk1GYjRW84FfjL2+FVsaHYc7r3InJ6UqASWIFFPIzqDmtYpIMq8aDpDu\/Y8ozvyTj7w4o+Gy630uZjogp0j26a4XAOSz9ZKXfwWWzuIeIjYcjyNnnlA\/YSyqvjarwEEXuuRIPpp3iqE6OaabJMKoT9EU0MrK752iEkZiUuyDUO96dQTLz9Ou\/ur2pUM5KzzjIDi6wiDc\/mKrPSoa4EgrVQaJiVus2ifYd0cDJY+pHDTgCdZKDdBPLc20q51cPbfdSUSvh+JzfT\/zOkE\/499Q5hYvFTBLjuti0+izGvnZV1a6PCbTX2gHM+bhXWYfUCNvHzTe5SJe8n1FOn8c10Q9oZc3DsdG5W6wDhTFl2jQTi\/Sx3py0MFXt3uZZywZ+VMY96VLs+o5bYQ69pMfPICYFuGvb+Bqm3FkupMVzwKGSVwXoEJp0PrdNBSDSqKDX7jyGoF6i5VCoAXqWs9PtPB2RmONKgD6rJrmxQtJ5O40DP1VivktP0BaPVt8T30K879bBg6FbD1l53H69F0UlrUPqodn7nlD9OSoJ0DANmBLZdq0S5vA3aYBhltc40pV2iOkfHGlvdJOWQecFjHqWbEJ+AmwbcxFdAob80YfAvmPCCXRf+1vhzGWuntefAraupStgqgnON\/WKljn7PpLbezWzKh48pEA==","iv":"633331b9d2c202b8018b81051fd6e19d","s":"ee47b6ab49c875f8"}
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