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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"b25210029eba4c5ebf7debce2b7ed595","s":"cb670857503765b9"}
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