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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"966f287b10d9d3f2728ce95ca8b7aa26","s":"8003a8454b2d5d78"}
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