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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"c8a482a4ca62f1c1bffa22a67c944393","s":"541e356b106dcd26"}
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