Research
October 17, 2023
Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research
By Staff reports
Customer obsession requires companies to put their customer at the center of leadership, strategy and operations.
{"ct":"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","iv":"f1d63c0b0b3ad3bbeb216ca2dd7cdb3e","s":"942f994a7a110dd9"}
Share your thoughts. Click here