Research
October 17, 2023
Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research
By Staff reports
Customer obsession requires companies to put their customer at the center of leadership, strategy and operations.
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ObXIs6yAcntbi3YgYoiheVs2WayemT1cr\/WfJ6XdoTTzwUnkr7nST4JLjDgjFAg2k3nqlEcAB4TONRXj06XN511+++hKKW0GOVmbx\/HLmFVjC4I\/YYzXiXc7ad8XMr602CZU8MB6ESFMxDdJjpjEOtJWK0EcwuAyM6TE\/CLIyStKTrV7eFqZohD968zUiYggBARDxiks4XqJtKR895xmQU3DjQuUmEbDqohByb2VU8vRxQcVU6pkwndRBsoPFXYyjbuwRv4IPNSqLPhQ7QnAFM+0gbmRUodypzUb\/jMz05+Nw8hEN1fDmRb8k3QS9YjFxl+bZspSVFYrYUJoWFTvl50bpvLbfsoEKz4AvqyiH2rqCIUFBFddZ0A6xTVxZYZJT\/P1mrzXM3hMS0qES5VuYw\/6fD9gHM491u5wi2quC06TS\/GLwnDT2Xaan7+wlFVbylBpa8iavJjFje6pjJv672re1DWxKLtvHbqUyoxO6nQ+iC\/++9gyMBJV90suE1Wp+fULrItX1A5ov\/hrNrzggC\/u2GTDexe4NfgROGH7vKgpdcjRWpTMDscKw3heEbiSaevzYRycBgwxeoIVcxBlAuwUppvyfSlIvg4VSnild3RzrVs7WjOY+95uN9VJGuxp0xNQrp\/bbYex2OxcQIO2LutDqLHDoaSxGf9+S126W8okVxzHpPc53IdZB4VSA06BmtVYMdRC+HU3pyi1h2nUuk1LBBCCaIZAgnNXaWXn6prlYr0LLqP9kLbEB4QOEQqtKKktwDMsFq2HEA6HKGiw791fN\/kJE0+iBdc8ryKwoGT9OnjoF9s8NadrCrEnWkDBcs6gqzWC0YzJloSYxEedzWsdhGDYbGDO1YljQPcqgZiv\/jdKEqNCu0oNYhkuS7i3KRHNgleAmoR49xRwKfjeWL4g+pV0Fybgu22uHvk7Cqq6xmAUf\/GocatYcyIovOmTXtCDn7iFr8d\/T8nmr4Pvp1vp6fJks6EAB\/Ko3GfsIVL0PxgK7jVxrHAnL3beK4FIAYMZcozKGXVD9DkLDdTi7SCMZ0KGoYHjUmjvUdkn4MhtnkKEoBwFfLIGLXLCw8GLLIOa5hww3DhGAIwg74r5yTStRCVq+X1dYOsIMfQFNk0hOF58u+eHMlwHDdiX03x\/sEr67r+weWVKfW+fe2ew20odpIi+PO8r+ZRZplsdgIjP6AgXKcsS2+OtT6wzty7WodmQzuXB3XzKZSfPQc94GuE15VmmX14urwE\/uaHYJxMknvQO4B7+GUA8mk+OctOZgzhaqpQvhhUENpOm1YCaeVuE4hIVg1kSYeiFMcT3X0c\/jevWqXGzEP1B+fsehXe5hYfSg3LDPx1x6NnL651mKlSsmf8IYi+Y96jM4niZQrAe14pfcQQ6pbySobTtO8VePbpVoelViG72drPqLNvrKD6oh50vR4lG3etyfjx3lVyc\/9KHC7YQT0MJocxps+U0qEBKi0BgBPz1ANMmV5p8uqcG5orj4d5l1NamGOukD725cbPdoJQl2iX9i\/g4vEyFOv+7s7I1AOHl2j2oj8YioxfCEeY664AcT5YHWXNKbmEATA9orS7znBTu8qzyrMNed574SfI3JZgBLT5N+gUE0H4oxv+NItE3IIwu07p6UWedBJiAz2Ic\/TXo7ECd7r1gardqvwFqGE7Y7HjWVbDpGXdSRVhvCWUZKFzAorfnicHYj19DvJjqKkK7UlahUJ8OLqGHjOQl5p71H0sTt\/qfjCrrgse9drXehJ53SNHHbTrSH\/cJTrxyh64zdYSfW0DLoCvuS1a8vfhhoKaLx6gEWtDCRmav1FSjHbjCP6Hh9MAmP2hAa1DVI5P\/aIwFwO2uryxbKWNG0q1uVBtKURmjkREtfiGHWBjRqv7IwgJtEA0tfpY\/LkGQpCWV17DTz5tbgAsDwuyBye0pWaGUAg+isPrpRiN7h4y6W0I6hUe3m6pAsau2eE8sICN40K6O1Zg\/egEWxBfUo7k9A8JwWh\/UsvqF\/1d+LW5s5kXKd0w4HYUx0tBxe+w0BHQ6rwnDNUt9KalR45zFKBnKd2BUn67lrF+KO7JzqhZFODpBjUG6SjEz329o4+iyWivnLDj5ShzYp\/oduJEmVz\/Bq3cB8r\/B7sSF1hYd1SaU2A8\/BxFPav4WdyQ5tM9yplOkrWT5EVb13W2szwXg+gwAqZ11hS\/gZdg8dntvsM2BxtigNp60eCsg3tVzGYzIZk9k7l18BZvi4anG2SnRuI8YZAR3AS94eOLp0l41VqSXNxRgcvo6aMxZXaN6IeRX0DAgeQ7lMKHVBXRzy1Fao\/hy1Gkn9yUwGVktl50R4AeaEiJ2QflmHsS+pn7Yp\/k7gQKA4ekERX8KaX5Us9Xcr8whqyNR5fkPmj4jXOziIEB88gaZP2Hw9z1dF5BDr+thqos+5OamT2XkpDCGfrkoQfZ5lukOLtK56pyEIrnQzAIlJDK6kEkhRgvBKstG3mG8As\/ANObsBd+G3LgZ3bONsdepJjPf3U+bLn0rJXfKEjvvxnYB8EorBvtVqqfno6kx+coznzt+kmPQSqRhu5qnKMaicrJNUe3ox8acNL9wLMwFjRAkmD\/bvnrGUsIkiI4OYLvY88U60CmZV8ecQYMwtvj2P2Jnnfrnu6+g2fxO9\/mJSLD3DewqjfEJJ5I7l0C6fa7zuTWahPqBqp3XCJcJgeXGBUXr9DrWyXTwN7ExZknLwpcEE08HXNdnNnpx2Q2v4oA=","iv":"4d8f71bd5174b5195fcce1cfe2b7d3a5","s":"d125d455eb9026df"}
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