Research
October 17, 2023
Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research
By Staff reports
Customer obsession requires companies to put their customer at the center of leadership, strategy and operations.
{"ct":"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","iv":"7f81204c5e6fdae93220a8d9a272f501","s":"e307fcdbd3b84bac"}
Share your thoughts. Click here