Research
October 17, 2023
Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research
By Staff reports
Customer obsession requires companies to put their customer at the center of leadership, strategy and operations.
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","iv":"94d358ccddef4512c54f4abdad4e9024","s":"c1c4929fc935f13f"}
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