Research
October 17, 2023
Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research
By Staff reports
Customer obsession requires companies to put their customer at the center of leadership, strategy and operations.
{"ct":"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","iv":"1f1575b22312fbd857e4e00661dda0e6","s":"e5f3dfffbb813a00"}
Share your thoughts. Click here