Marketing
October 20, 2023
Gen Z consumers are moving from traditional games to user-generated content games such as Roblox. LVMH, Gucci and Balenciaga lead the pack for luxury activations on these gaming platforms. Image credit: LVMH
By Staff reports
Curated headlines by Luxury Roundtable
We bring you the latest headlines in luxury to save you time. Please note that most sources are behind paywalls.
{"ct":"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","iv":"b9e7eec50d8be643ab0d55ba81166efe","s":"4d6159080810afd3"}
Share your thoughts. Click here