Marketing
October 20, 2023
Gen Z consumers are moving from traditional games to user-generated content games such as Roblox. LVMH, Gucci and Balenciaga lead the pack for luxury activations on these gaming platforms. Image credit: LVMH
By Staff reports
Curated headlines by Luxury Roundtable
We bring you the latest headlines in luxury to save you time. Please note that most sources are behind paywalls.
{"ct":"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","iv":"7ec19d3d4ec46760a93ef70c92aeb381","s":"6ea4d387e9b8bc25"}
Share your thoughts. Click here