Marketing
October 20, 2023
Gen Z consumers are moving from traditional games to user-generated content games such as Roblox. LVMH, Gucci and Balenciaga lead the pack for luxury activations on these gaming platforms. Image credit: LVMH
By Staff reports
Curated headlines by Luxury Roundtable
We bring you the latest headlines in luxury to save you time. Please note that most sources are behind paywalls.
{"ct":"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","iv":"c331c0e826cc6bab6894dc75897f5852","s":"e189968888517025"}
Share your thoughts. Click here