Marketing
September 21, 2023
Chief marketing officers no longer live in a world where they can create annual marketing plans and stick to them for the entire year. Image credit: CMO Collaborative
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","iv":"1f920ea3df4510bf2869685fa1497cca","s":"c8c96a6e542d9861"}
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