Luxury Roundtable
Comment

Cars, jets and yachts

Mercedes-Benz turns to ChatGPT generative AI for internal communications

October 30, 2023

Mercedes-Benz Direct Chat is an internal ChatGPT application for employees that will roll out across the organization by year's end. Image: Mercedes-Benz Mercedes-Benz Direct Chat is an internal ChatGPT application for employees that will roll out across the organization by year's end. Image: Mercedes-Benz

 

By Staff reports

German automaker Mercedes-Benz is debuting an internal Web application for its employees that will use artificial intelligence (AI) to communicate within the organization.

This content is accessible only to members of Luxury Roundtable. We would love for you to become a member and enjoy the many benefits soon after. Please click here to enroll as a member of Luxury Roundtable. Already a member?
 
NEW INTELLIGENCE

MOST READ
  1. Low consumer trust today is threat to repeat-purchase behavior: Forrester
  2. Celebrities’ 2023 profit rake attests to allure, resilience of US luxury property market: study 
  3. Global luxury spending to stay flat at $1.66 trillion in 2025 as shopper base shrinks 
  4. Meet the 25 execs who lead American luxury real estate and design 
  5. Roundtable on superyachts: How Dutch builder Heesen sees the business in 2024 
  6. Headlines: LVMH, Gucci, metaverse, Farfetch, Aspen, Instagram, Chinese social media
  7. Quality, precision of California wines at all-time high: Aperture Cellars CEO Jesse Katz 
  8. Luxury must rethink the codes of masculine status 
  9. Tania Bulhões, new owner of French porcelain icon Royal Limoges, eyes potential of US market in global homeware push 
  10. How luxury retailers can retain their edge as mass-market rivals embrace advanced tech


MORE IN Cars, jets and yachts
How should global luxury firms navigate a destabilized Middle East?
March 4, 2026
Free-trade deals with US, EU turn India from Silk Road to strategic superhighway for global luxury brands
February 20, 2026
Global luxury spending to stay flat at $1.66 trillion in 2025 as shopper base shrinks
November 21, 2025
Global luxury to post flat growth at $1.6 trillion for 2024, sheds 50M customers in 2 years
November 13, 2024
Global luxury spending, at $1.6 trillion, is flat for 2024 as 50M customers leave market and top customers question exclusivity value prop
November 13, 2024
How the approaching US elections are shaping the yacht market
October 9, 2024



RECENT INTELLIGENCE
Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York
September 29, 2026
Photos from the Luxury Commercial Real Estate Summit 2026
September 22, 2026
Announcing the 3rd annual Luxury Real Estate and Design Summit Oct. 14 in New York
September 21, 2026

2 weeks left! Register now for the Luxury Commercial Real Estate Summit NYC
September 1, 2026
3 weeks left for luxury’s No. 1 conference for retail, office and mixed use
August 25, 2026
Meet our Sept. 16 summit speakers who shape America’s skyline
August 4, 2026