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Aston Martin targets ultra-luxe experience with enlarged retail footprint in UK home market and globally

October 4, 2024

Featuring a bespoke Q by Aston Martin customer specification lounge, it offers high levels of luxury personalization and the ability for clients to digitally configure their own intimately personal Aston Martin alongside an extensive range of physical samples. Image credit: Aston Martin Lagonda Featuring a bespoke Q by Aston Martin customer specification lounge, it offers high levels of luxury personalization and the ability for clients to digitally configure their own intimately personal Aston Martin alongside an extensive range of physical samples. Image credit: Aston Martin Lagonda

 

By Luxury Roundtable Intelligence

British automaker Aston Martin is boosting its retail presence in the United Kingdom with the opening of a series of new dealerships, aiming for a tailored ultra-luxury automotive customer experience modeled on its first global location in New York.

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