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Krug Champagne pairs with music in new Tasting Sound popup initiative

September 27, 2023

Five Krug Lover artists were inspired to translate their tasting sensations into music with two new Krug Echoes: musical compositions that accompany a glass of Krug: Joseph’s Theme: Dream Variation with Krug Grande Cuvée 171ème Édition and Joseph’s Theme: Freedom Variation with Krug Rosé 27ème Édition. Image credit: ©ARR, Krug Five Krug Lover artists were inspired to translate their tasting sensations into music with two new Krug Echoes: musical compositions that accompany a glass of Krug: Joseph’s Theme: Dream Variation with Krug Grande Cuvée 171ème Édition and Joseph’s Theme: Freedom Variation with Krug Rosé 27ème Édition. Image credit: ©ARR, Krug

 

By Staff reports

Extending LVMH’s association with entertainment and popular culture, its Krug Champagne brand has debuted a new multisensory experience by bringing music to the spirits tasting process.

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