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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"a07b5a9ca1e2afeffc706175cbd79f65","s":"8475676822adba09"}
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