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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"245235750af1692c542fe30115147a73","s":"7ca0e366502cf369"}
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