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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"ff2a144c7248f8c88b68bfa1e4b544b8","s":"a98303a45fe91c3e"}
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