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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"dd7742224a723254e907626b521ec214","s":"2514d33a23453faf"}
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