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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"5d35706ee37774eb2ff539537963d30e","s":"c98be0dbb3a8d7b0"}
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