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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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h60juI+W5IfF0yng7YCrTrY1jMyJjIr1bYhgyCofQE0IloLmna0Z\/N8olrGocanAvQ4KUv+bzXa3JHgahFzhQTzJvT\/GKKCBE7J6D+OmjxwvWu5O2RqHK0KcMMfqtJvyB6PvxgJeqK+lpp\/Qq4s0yZ3X3Tbm85b9InkdWymiXjU1Rhcms4fwGcKu06cmpevSN2WdlDq8hd228NlJHlJuOuGAmV8nN1CK+hi0A7fB8iTvsYXm43KHCZxwSh8HQKJE0LH5MjAzIByPP3xeKWf87D4dv3ufCyiAY1E6XoMiihF1y39+MQsSb\/sww2shoWm5XxEBjhHINQ5ZRl65SD2W6ajX+AH8Vmve0F4AZ1J4kRl7fd3lUaat0MVE\/oKyyf91Hie8A3bNUG4N6ZKB1H2+ZQv9mtGRfG+7SN4w4HoGJPkPMkJwdGgyAVC6Tk\/REErc7fgZQ93gKDKv10x9kEP+3QOWGg2b6mIvaBDRZGVidIc2zdQiQQ8lj3oRAfflEXzHEbjnePLX2ub1efSp0BswYFLctSWrBHp9gJXKSv6ER\/cXjcI5TMdDLMgFdrkslRuuuW1ZBwCQ2OwGT3e+9LqIePBsU6eD7eQn12mkrFExKFP\/jOTPd+5Bozh1Ki5lvBw6Tvfkz52r90FsRtEYKCWO3iIGHuiNEm7y3bvrzabvo0oeziBunQwDfo3A6zjebo4GgZfuhzernRG0ORY32aM0f3Gaeioh2xSjax2SfaTSjFmAWXlQVpom+03eofrVzXMbl3Q\/v+1PTitKB+b4Y104KLdt72hkhwrJwxkSJXfIW6FMTqdAVKxKTBXenG1\/\/9\/3XfLFgZYIX36YaAJDly7DUnQxQJQdESHVHOfIrPPvMgLWCbjAksGt+LUoukpkPwGs5Ntp12dPZ\/vJpd5RQK\/NtZz2eJz3\/gVvVTAmtc8hmqU68HtSHWqrisBUUxjnSG7FxkoTpyFeoApgEjIvkyHGmCqS9uTv0A9rleefAELIGvAo4SCZonsq+dlhvvfldKYHpz8NVnx596bwU5vJ8LmgD8G2FhUlcrAr65YPwVzfUQiYEEuZIphrHj3p2ub5B8h3XK9x9+rBF6HG5uLmH3JRwRVrHq9Vyi5z2Bj3lSkylZrwKoPWo+3C4aEbUSjuUFsv0xWxi0AypZZowoaPcyxwDgJ8CokHI47fPCcj5RJtxifd6aOw09QKbACtdivPePs7VvBb0Z2HTZyGJX1jhz7OQknvMQc2r2\/TAbmBZnQ\/Pcs6I7szxaI+tDFKE5pmvBCWfscdii0PvPUk9ZkLRyt1I6kboVbPLwFuPxbUdF1miOpdBhkxWebGSD06HHar+A7AVgZKhVRz1SdKmSwkncufwLWwtUPS71045L4wv6xkwnQC30lAch68Rx5ixpFxH4kFacdIvZ6auKgk3ec\/+DnjWZVPsTjLfYbVWrhieTR7v+8V4U60lgY2kntIE0hWNqQeIQyJGDPNRj63JU2DfezxD7FbQLDk5Tht7242kqayLNOUrd6Uqjy5j8eJ\/mcTghOvMXj2XoY1fyGcxbWVthjky+ewOWfzXK6MmB5FF4iLZerPu4m4INy+8DkyzjHSbFYTrYvpkwyaz2FQ29nkcSgOi6F1i7EGQCCfyBjBbJeg7qeaQ7iB3BybwT13A0m+TTYs9d3BzU+Jv86VOFKXNkIMRgj8O0rBvsd5A4DAI2kX9v4KozN60ApVto\/sWYK+Q+UeFadri+Yyjh+YR+BW0YhXDMtrf5rQde+WyNqL7md98A6glCaKWfB5+2If6z9jAxnm1k5JFF9n5rhN7Lix2vRIoBFlgYJZvhvDQk\/IHVdLzVxa+YorzRHozXdmBjXGvTX2k\/6wdQN9MgFbEP5f7kzcLAQIxmFiITyEdQLkYbA5qAS\/oGNwETaF0et15t1Yyl2LLywa4O54y6BQ3QlSoIpQJYqrNOsPfgzw9U6ReTJw8zqdqys06HgfXbOxdNSw7M7M8gZwSIzACI\/RBLtdrcpfm+Ax4N9q75nPgQFZGJrxmYfjZXYereNf3PQcNKBBLLVjkhOwuomHT4USAYJXNXaDJCI3\/nfecVx8seLFEvXtL5QFL2ORRFEPNAtvL3WdhqRzbT83szpXsosHYeNIH30SK4BQlHWCqyeO0tGOhpGWu7rStCWyQ6xyqTCePauz5QR+SSUOH\/lQUaR7MnbaqmUSUuxoI7YS4KvFK5Z9axyfuR0I9Cfi1sl1O6pLd8N1NizFHchCNPPGbn107Im2KEKsFL4Q33OmsNGQhZhk2rJeQyka8dz5tmOjnWlFWSMBXgoMB+rt2S\/Wm4vECTF5LTQpbYWv92P1Wu0G0WvOvWwtKesXJ3nw2d25u8PZRJv3CgbbsPKewa0mvG4mPYgyGuFi+DjYj6knvKjwybZeOGl5v3Vti+Bt22RcLM9FsVZBZUmfIs1sfvh+n9pWar9wNF696IMw37zz4LQYAd4sOcEpB8C1h\/4qmforQI73\/OE\/o3q03yVG5qP5s5WEnvydsIA4C957mM4qcZebHzq9znd5EsbuA0vlBDymAKO63ZVlcZVYl2siMu786KzjjU5Q61wRxrenpESko1y78X0rU1qepaZjZSvHtsEY64gjmwqBAKl7Dqiif3yUMOU9kTO76dRd09xYD1L04n4ucAiKoZUXuqNZJ7Vm1JnQvuAwNJpgt1G\/FiyzAl5CKgJjG5aN0E9FBT6\/mCh0SG1+qDLqW30UiWvPHf9b6bKA+M\/4rrjNMBQ7nYhvIY2Pj+Iy3P846+AI7O8oJ1tZp+JYVgXZqzlgLvZ2W5DgQ\/OozT+bVdXpCLRdrx3J6f4Inc+v6jE9Vp7fKh4\/+0yK+47MdJVynpOuO\/L9jEmtBwQiWNChdmZfzr7uYgXpqKKFUt2jI36B38M3JQQWtUwvy0oL5MjBa1Fsf6ep3VzInZtg20njNjB3vm+w4qQ5o1W42QQtso44w3MEAndniO\/yewVLRMviy0eU1I\/Fjzc4ZpS3voF2e5fue3N5Kpx0mIhdoRVUNmbI3GWjZzDywEZJQ9N+uRs\/49TuB8qUd\/H6tupdxN8MpyE\/iiHdT3ffIfEnGbjK7trfmJGR8iWh4u\/rEd0qccJuj58msOYxiBe+oKBcL+mAU902plB2Ffqm4pnOzB6MPBIo+IzN42mEMixx7o6Trz+JPy+Pd46VA7SBtWHW5\/G2Uu6ADZ8oYCrsGJTCHnAk6K9BaZZPCBvFWIf1H2w7c1fDLGi\/QzNCZSlTPHPwNCJuzp\/c4E2U949ITn1dF\/eC5GnPfi8D2+IZncUrp0CeHQ2XM6sCvtiMqEm22twYHl4uJkzphfjzQiGnsy2X7n2\/dQUnclzOWljwV9XYu37d9vlRlRpb7nE02l2+I+zkWk\/RowqW+Aho0UJjeotw7ED7iANKByHZHEx4Zt\/Bg+XaepSaPbbrCU+r0T7weAlqajuTcAq6FkHoQwY\/vkBF3Zp\/hUyVDDrmfiLkkWqkQCGPWegF+Wp\/HGeZzDQDNDKElbZeLVxWpVQM+OgS+E957rO6hLrCsEs4e1TFCiM2z\/SPRPZ8aiZR2M7PqFv1bCXh\/2ggZ9SPfNvrcB3hw9tlcvt+pp3gRpwzF0tvFy7yve5tf3dvK\/Ua0ALbanLsUCOW0rbm3s+5UKFU2OVtajAtt38T0YJYuzYVmxYzyV\/lpz+5Dk6susyES6W1+dT7K7qcRBEQoJQj1gCXXiMCfSonVMaPppL1iTbadoQXNADjI\/\/Ui9yExPjE4ItBCRmQFGw9sw7vXeYO3+jLvRQQc5elBtr7gxAFbq3GwTqgqw==","iv":"53c0ae4485a0beb0289a6c0133a5d160","s":"77c1122cd29bdee0"}
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