Dec. 22, 2026: How positioning and pricing are rapidly changing the definition of luxury
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Craftsmanship and métier
How positioning and pricing are rapidly changing the definition of luxury |
For years we’ve heard that the term “luxury” doesn’t stand for what it was intended: exclusive, rare, high quality. Many folks want to dump the word but have no substitute. In reality, luxury has undergone a silent divergence, with three camps catering to distinct audiences.
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Luxury Outlook Summit
Why Jan. 14-15 are key days for luxury professionals |
The global luxury business is at an inflection point where demand is strong at the high-end from an ever-growing wealthy class, and flat at the aspirational level. Throw in the ongoing geopolitical challenges and U.S. government tariffs and antipathy to tourists. Then add the tech frenemy in the mix, AI. What should luxury marketers and professionals do? Where should they turn?
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Outlook
Invitation to take State of Luxury 2026 survey – respondents receive full report |
Luxury Roundtable invites you to take our State of Luxury 2026 survey to understand where the winds are blowing in the business. Respondents who complete the survey will receive the entire report with the results and analysis.
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