What does Gen Z want from luxury? Take our survey and find out

October 22, 2026

This year’s State of Luxury survey trades surface-level detail for real depth on Gen Z. Image credit: Shutterstock

Now in its ninth year, this luxury industry insider survey is different. We’ve pulled back on the peripheral detail and put the emphasis where the industry needs it most: Gen Z — their attitudes, their expectations, their relevance drivers, and the signals that will shape luxury’s next decade.

If your team is trying to understand how Gen Z is redefining the luxury market, this is the report you can’t afford to miss.

We’re going deeper — not broader. Less scatter, more insight. A clearer read on what Gen Z values, how they evaluate brands, and where they’re accelerating or eroding relevance across the category.

Your perspective will help map the shifts that matter. Invest a few minutes, and you’ll receive a complimentary copy of the State of Luxury 2027 report when it’s released.

Luxury Roundtable and Luxury Marketer, once again, have partnered with lead researcher on this survey, Unity Marketing, as well as Affluent Consumer Research Co. and The Home Trust.

Please click or tap here to take the State of Luxury 2027 survey

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What does Gen Z want from luxury? Take our survey and find out

What does Gen Z want from luxury? Take our survey and find out

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