Luxury Roundtable
Comment

Watches and jewelry

How did Patek Philippe build an Instagram following of nearly 2M in five years?

December 6, 2023

Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG

 

By Luxury Roundtable Intelligence

The last major independent, family-owned Swiss watchmaker had its work cut out in 2018: how to launch and stand out on Instagram when all its competitors already had a presence on that platform?

This content is accessible only to members of Luxury Roundtable. We would love for you to become a member and enjoy the many benefits soon after. Please click here to enroll as a member of Luxury Roundtable. Already a member?
 
NEW INTELLIGENCE

MOST READ
  1. Global luxury spending to stay flat at $1.66 trillion in 2025 as shopper base shrinks 
  2. Why luxury brands must combine online media with offline channels for affluent consumer attention 
  3. Why licensing in luxury and fashion maintains its allure 
  4. What does it take to be a CMO of the future?
  5. Luxury in China: Turning the corner or still in the tunnel? 
  6. How luxury brands should retain the attention of Very Important Clients and One-Percenters in China and elsewhere 
  7. 2023’s Top 10 US luxury second-home markets and ones to watch in 2024
  8. Extended call for nominations: Luxury Women Leaders to Watch 2027 
  9. Roundtable on superyachts: How Dutch builder Heesen sees the business in 2024 
  10. The India report: The new luxury hotspot 


MORE IN Watches and jewelry
How should global luxury firms navigate a destabilized Middle East?
March 4, 2026
Free-trade deals with US, EU turn India from Silk Road to strategic superhighway for global luxury brands
February 20, 2026
Global luxury spending to stay flat at $1.66 trillion in 2025 as shopper base shrinks
November 21, 2025
Global luxury spending, at $1.6 trillion, is flat for 2024 as 50M customers leave market and top customers question exclusivity value prop
November 13, 2024
2025 likely to be time of reckoning for many fashion brands: report
November 11, 2024
How Gen Z is driving new trends in jewelry-gifting
April 30, 2024



RECENT INTELLIGENCE
Last chance to register for Luxury Real Estate and Design Summit New York
October 12, 2026
Photos from the Luxury Commercial Real Estate Summit 2026
September 22, 2026
Announcing the 3rd annual Luxury Real Estate and Design Summit Oct. 14 in New York
September 21, 2026

2 weeks left! Register now for the Luxury Commercial Real Estate Summit NYC
September 1, 2026
3 weeks left for luxury’s No. 1 conference for retail, office and mixed use
August 25, 2026
Meet our Sept. 16 summit speakers who shape America’s skyline
August 4, 2026