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How Guerlain brings art and culture into its Paris flagship with Baudelaire-inspired exhibition

November 1, 2023

The LVMH-owned brand is celebrating the poetic heritage of Charles Baudelaire and the power of flowers for the 16th edition of this annual event, hosted at its Paris flagship store at 68 avenue des Champs-Élysées. Image: ©ARR, Guerlain The LVMH-owned brand is celebrating the poetic heritage of Charles Baudelaire and the power of flowers for the 16th edition of this annual event, hosted at its Paris flagship store at 68 avenue des Champs-Élysées. Image: ©ARR, Guerlain

 

By Staff reports

French perfume house Guerlain, with its ‘Flowers of Evil’ exhibition, is setting the standard for luxury brands by turning its store into an exquisite temporary host for works of art by avant-garde artists.

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