Luxury will soon be divided into two eras: pre-AI and post-AI. As Alex Wolkomir, a top McKinsey & Company partner and keynote speaker at Luxury Roundtable’s Luxury Outlook Summit New York Jan. 14-15 points out, luxury is a trust business. That is why AI matters here. Not because the models are clever, but because the work is changing.
Luxury is also time, Alex says. The scarcest asset for your best clients is free time. AI wins when it gives time back without breaking trust.
AI is already reshaping discovery, clienteling, service and operations. Yet most organizations are stuck in pilot mode because AI sits outside the real workflow. It can answer, but it cannot do.
Alex Wolkomir
This keynote from Alex at our summit will offer a comprehensive view of the landscape using McKinsey research and client work:
- NOW: what is real today and where value is already showing up
- NEW: what changes as AI moves from “help me understand” to “do it for me” through agentic workflows
- NEXT: where luxury gets rewired first: acquisition and discovery, service as the moat, and brand governance and risk
It’s imperative for luxury professionals and marketers to figure out the context and utility of AI, the types of AI engines and platforms that best serve an organization’s needs, deploying AI in marketing, agentic AI’s growing role in business, the legal dos and don’ts regarding copyright and trademarks, how to ensure that personal and corporate reputation and positioning are safely interpreted by AI engines, and building trusted, personalized AI experiences.
#luxury #AI #luxurymarketing
Please click or tap here to access the agenda of the AI in Luxury Summit, which is part of the Luxury Outlook Summit Jan. 14-15 in New York. Do join us!
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