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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"e7084ab0a63a13003bc8bb3d460dc103","s":"c194481a03c0cc3a"}
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