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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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Z4BAi2yC8VecGjkCsfsE8QP9\/VAbNdahDo3F9e3Clq6OuiSfAcPtCRks16LPFCSAJXTLJbBrD3yU6ZpdejxrR3iTPSVdiAICXPQQavquYs3iFKnAW7Glh49o8Gtxiidx5ggVqq1p0jCVwsdtD2t+1eTUHu\/tveBLsfntFklCPqyCriAM29m9IXMyHsCO9Rq7w3RfupI1Us9OohhTtwMOgt6O8RMSxrYd9MRZ0aPn02VHC92u+6ouuAxE9SMr5xfJ9Flx9Y5yR1ENvZ1Yhd5e85Fj3jXsVOqY4AonrT2bmCykiz+5V7DLGqtSIH5ELs2+wRRC87ouJ2QG9JdH50zyw1CQNwAPPTiZGjo1y85w6dNlhwRiWHO4FKV0oLvuGT3ZkrCVRR3pG5sAmKuEAF2+qrF+7oFha6YfgkkqywDqOZsxJXvFBt2RQvbI8ifWrUfP9Qrmnl3CNsUMdi1SLoN23fF9bcO8+0bdCrqvZHmOJYDiKLhMGidx3dlYWpEwqpqOt8DoTRuzxQuNuq865uwij73WU1gyi8b+qpX5BhqY+ScuQ+Vzd08N3x1ITmbXQ0+aUgFikTOWdDPDl2jLZmQ\/H\/4DAjfFzaQjUOFRxraG\/3mqg64dNbY2fxZs7glOFp394cEane0G5cU3m\/Stvps\/vvw6EuszgNBuNpyUs4dmiMWgOvV+4+yTq4pFBP2h39rcCB8Ogx1SeowmM\/ypFJfFocsUJQsWi+KoHZU1\/YlpPj\/wgzxyWc0q2JVtvmPD5nb7dMreV32A8sgJHTgfwVlnEQqtSNQD1UhQ2lhYX+Fb6XaAkO1NEeE3Vj2qHDdvy8QDZkYXFbVsRMXG\/ESjeEu4qZieCUoq\/s+BnzUe03L\/hZLWTUxztmKmWqrmI3eYfPx5f3CHFyGQ7VDxTQZ\/ZwBPvq4ZrWwpwDmuIME2\/JDjggJR6wSY4h30ZTMD9ZevgB+Fz8fwvjuKG2hrRiBEpTf\/Cm+8GltEuzJmzA\/IE1ZbTn6AaPWgAcLxbkE+2sKXNwSZIAc2SgSPd0bJIHTBLHS\/u+EUHUMiqSn2hpjBBA611qgpXmhmu8TJw0Ywkqr9vvZBwmAHwb82jzwfbvWeAZDUYk0Gopwecv0eP02kKYXOidivAyNqpO4XV7TB1KqmzcOk4gC4tI5Zlty8SJ\/AobeEjXWeWbaA0EO2xBE4Dp3NrXnSpimmFLXHCrjg4fn1H\/40D1FS1ufaw5qe+meQas1JrQjBridy9naAjfQIotoGKwl2Z9lO0ak765+npzqh7kAavwSmC3x9llKhlwhJSOwNGcetB\/HUzOf2nvtZSGra0TUILI3KfFEv3UYbkhdWfiC6ztcWxSn9DB3idiAv5NWU5XzozEIYR\/uo8qU4BBbTq4ypMC9r\/eGjO6r28heVgsdiXnZJJRIwbM3TntnGXQkuUCCuysjUwiQwl\/0YPnhlcNDdE1vtUlvSEgJaf6TxKyzg9Ofi7Miq5dFFisEHYVFVuopB4PKzQ30jVaMT6nBl0TXbXyvJvh+nKtMSoGFFErUNmOhOWNQm0vo4BVokNDs4N3GWI68OINBFRpMI7McEKraHhdLsP4cpB\/939I2c7vVIBVpoD9HzjpWp3z39QcLMI1p3djHHTgTV3JI0jFOXcF7etAqa4b6SCcUed1sxlUEw2nHo6EIdnxx5y1rmdwQPPlj9GoqjSvHcVmKq1E6KHXsEiUTtU1clCyRyGuyclH1IGa2pYH3LrVdMKIrl\/fTxvBZcjhd\/xU0IxwP5RMBlOUNeQmaiqA4QpQAOwWXS63Kmgwc4HQhPRQExKEU0Zx4e87ZdhNyj0bizb2VgEAnJ7TjzI7FJJ5vil3lA7FWkBoKW60Kb3Dl6ClKbu7LMw1qcACAbQQUaGa0T\/eIvl0YYkTiOFiKWC2hIDUMz8mzKXxySx3a+3J9rjU6naZoi6SFU6wrCGwbJdau4esM5Odc3lj544mJWXfsVCM7KTZYWbTR+pFY7JTf8s58GaY+wbcsi7dWcDWt1ruqygRIewhs0N2xBYIz6GiTPXgu\/8mSzwC+yA7iVqr6uUYuUnIk\/z5YTjO96S4fu\/C6LR7UIk\/hTsmTe6WY43MPna\/Yq3BZ0ECmBPZ1\/1P61+AwxTON9C270zihKfNkTjo34yhEKSr275\/o33ZqJ7soc5H0UQlIA02bTxJQLKjZ0nGrU3dY9FEbFAvWN9KPQ9+BAT+Acw1pB8gUiSvGxJ2tjTlpzYsTYMTHT2wsrQuhQJcIn2FEvqoK7E9OLc2FOhmTolaokgnrlqvjCl9VdLdyicWoZrD27MU7FrKaU6vqIO+B01DGVeQhhUYe323gMPvYZwd\/\/lcE\/PxOgIf\/HPpYngofbdm+hsPUblk6i0oI4UQ+POR9kwdaMZD9TKSnvZgHirWufIntbvPpu0Dqe7beOtz6QjsW18i0FSbkpGrRsHC\/ElRmqO53fMRInsX\/taEK86QanXSdAlidFXnINO7n0\/j2w0PgbgrF6RuXdPuQfg3lllJL5G1GwEsVtyGSHMECAeFZrrvoFHLKEyWOwvk2rVA+fI6IE3aKx6BmXw878LD+qX9Wz34NDF0E+6H2NYDqSGNdYH8940Z9RT5Ut4catVjtVCNYtyBNlrhWUwViGzHC77jPRaEPUXhE759wAoO3ZbOR+aH39SBhXEtXXfcP+x7QR+lPE776+dR4qZh3zhe\/Gh35Tx7GCVyPP8HUxpitQahusPCQothH7jhFkKEtz1FO8r\/yKbL0I81i0HKFR1TY+gz9WI6wegc2YYxwu8h23wlcIoMu6Wc5O8eP3KHx9HqqZ1BjnwugPdOsgZdfJTEPNtLY6FDP3mS1Mqr5h7k1ng2UNZTASSvjqr8W\/8xmamPDc3wYcwVEJxSu0BflAhM5rEiHTx0aw+Jr5CQZF1Mr8njHr+uKsjfukhZOCozBxnOZpptn+Wj8MEg78\/DejeJMvavCYlZJf\/oF0wtVRBiizjOJwDrU33Tv4e2GU8pcErjkt3msLyQ0yUID2I0I9ponkwz3W+SfioHdryMjVCh8Yv5xo1lXwSPXp\/55H9Zrl5WhPL4dgcC5yAdV\/+4R4gNcovvrd9nEcaDlaDMSRP0eq29Ot93D9YNo2rUi+RKa4ILU4eXTo9UmV\/f+47mlyMF3f3AZdABt69QDFLa\/vIiGCFHhEeiUVP2VUiTq+b8qLmoB\/C4xicnjTBUDb6q95vmJ4qF61JZXKjy63ElvvjkD7StGLQU0p9fHr2DRx7Mibb6LS8ZQR86eKHy+2CWyLrUodq4EqNA9hEIoWfYpv97LucMgB26u1f7q8S0aazrqQIdlRs+d2f0O9w1cHn\/M+qWFZu\/7hFg\/qxgb4MMDfT9xOcstt4t3PzoAmlElFpbwaeHTjILgPcWFTPEiCRdb0DzaSgNOBj7s8hhGqC7QOy8AMSrmwJhS4L\/X7MgRS3D16Ca0ZxFAtfRH\/OvLcWO1cJoPaxjOFM2UC5vfHo+Knog1fiq\/qi3uaPPAEu74tZgnj4Fv77BmT8wzT5Y5uGVIdK8LzvMZG1eSn2OFW2GpZiwv7ZaouYAxKBeBjoHy8WkYJRiWIBIe0OrKwdrfjiT82ygJ6Pd9edq1Dz8AP3FMpzWPjqLig67gjX72hFAg+X0++M3aaeinaKoiEMMY1cMfWMD3bBKTOMg+hiSBMPxos1eDONUJRhAUlvFeplSdLiaycvfh7kFyC\/t3xlLjx72WH\/v2nLJzc8X+SOQq2HjTHo5V+OVUNtyPyIGDRw1sgkMIv5mzCoN3AjFnUDUkwpGMs01tL1pBFlq8JBAoz58Lg==","iv":"6e8dc9f9f4c1c4fd213096c21b103f6c","s":"b04f44c0709729ca"}
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