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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"3df48638bfa7be2c4e3ab2bd90ff2dd3","s":"627b68aa972d518a"}
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