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While there are a multitude of applications for generative AI, marketing is one of the areas that has made the greatest inroads while still being susceptible to the greatest risks.

Rather than looking top down to start with brand visibility, Tesla and Airbnb looked bottom up to start with consumers.

The demand for a more adventurous, deluxe lifestyle is driving baby boomers –150 million in Europe and America, according to recent census data – to look abroad for second or third homes.

In the United States, there is essentially no limit to the amount of data companies can collect, and few limits on how they can use it.

Most ecommerce users often enter queries consisting of three words or less, leading to potential ambiguities and suboptimal search outcomes.

Bad customer interactions are putting more than $4.7 trillion in sales at risk every year.

The usual approach – clearance sales – are not going to help retailers get out of their current inventory-glut jam and build the runway they need to hit their longer-term goals.

For brands, advertisers and media publishers ready to harness it strategically, generative AI offers a unique, scalable, symbiotic answer to the engagement challenge.

The housing market in the United States is stabilizing in 2023, not crashing.

Ramping revenue and scaling operations before you have defined a unique and sustainable market position can be risky in the long term.