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Balancing customer experience with employee experience is not an easy task as luxury consumption behavior and patterns evolve.

Point-of-sale ROI is not just about totaling the units sold off an in-store display, especially when results may influence future placement and investment.

Luxury Roundtable is inviting insightful columns and thought-leadership articles on issues, trends, opportunities or challenges affecting the luxury business, whether in one sector or many. 

Although not actively discussed in the executive ranks for brand advertisers, TikTok already has 800 million active users globally ­– more than Pinterest, Reddit, Snap and Twitter.

The retail store environment has become a product itself.

According to a McKinsey 2024 survey, 68 percent of organizations do not yet have detailed plans about how to handle hybrid work.

Technologies such as AI have made it easy for budding resellers to create their own bots at home with limited technological proficiency.

There is a shocking imbalance even within luxury brands relying heavily on aspiring consumers as the bigger, more deep-pocketed players pull ahead of their smaller rivals.

Luxury is not a set of techniques or codes – it is a complete culture.

All retailers are susceptible to claims and appeasements fraud, but luxury retailers with trendy, desirable and high-priced items are priority targets.

Per recent research by Deloitte, around 50 percent of those surveyed in India want to spend more on experiences than on physical possessions.

The digital landscape is saturated with in-the-moment messaging, making it difficult for brands to stand out and connect with their target audience.

Recent campaigns that show AI-generated audio campaigns actually increase the need for human creativity.

Luxury real estate brokerages are likely to face a new reality in 2025: the strong possibility of a major exodus of talented agents not only to agile, more caring competitors, but also to other industries which value and reward savvy salespeople.

Marketing budgets are only 7.7 percent of company revenue in 2024, down from an average of 11 percent in the preceding four years.

It is increasingly clear that the future of marketing is intrinsically linked with AI.

While traditional advertising channels have long been the cornerstone of luxury brand strategies, the digital landscape has ushered in a new era.

When it comes to jewelry, Gen Z is instigating new trends, forcing high-end and luxury jewelry retailers to sit up and take notice.

Rather than me writing these by myself, I decided to co-author the top counterintuitive trends in AI with ChatGPT.

If digital asset organization and findability are in disarray, trouble tends to snowball quickly.

The rise of on-demand and streaming platforms ushered in a shift in consumer behavior, demanding more personalized and more relevant ad experiences.