A Luxury Roundtable Presentation What can luxury professionals learn from makers and service providers of luxury cars, jets and yachts that keeps their customer base loyal and willing to refer the brands to peers?
A look at sales numbers for 2023 confirms a simple fact: the UHNW and the HNW have not slackened their purchases or use of luxury cars, jets and yachts.
McLaren Experience Center in association with O'Gara at the Wynn Las Vegas hotel. Image: McLaren
Sales of luxury marques such as Bentley and Rolls-Royce as well as Ferrari, Lamborghini, Range Rover, BMW and Mercedes-Benz were strong, with an increasing focus on custom orders.
An old pre-pandemic perk – the corporate jet – is back with a vengeance, and use of private jet charters reliably held up as the wealthy continued to prefer a more cosseted air travel experience.
M/Y Gladius, a yacht sold by Fraser Yachts. Image: Fraser
And orders for yachts and superyachts keep coming in, with waitlists for custom models and the launch of new services such as The Ritz-Carlton Yacht Collection and the Four Seasons gaining traction.
This hourlong webinar on Feb. 21 at noon to 1 p.m. ET (New York time) will discuss: Emerging travel and transport patterns among the wealthy and UHNW
What is driving sales of luxury cars
How the use of corporate and charter jets is here to stay
The growing popularity of yachts and superyachts, and the entry of hospitality groups into exclusive yachting charters
Best-practice tips: What luxury car, yacht and jet brands are doing to continue earning the loyalty of their clientele
SPEAKERSAndy Thomas, vice president of marketing and communications, McLaren Automotive
Matteo Atti, chief marketing officer, Vista
Anders Kurtén, CEO, Fraser Yachts
In conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable
