Inviting nominations for the Luxury Roundtable Awards for 2024

November 8, 2024

The Luxury Roundtable Awards honor global excellence in luxury

Luxury Roundtable is inviting nominations for excellence in luxury: Luxury Marketer of the Year, Luxury Brand of the Year, Luxury Retailer of the Year, Luxury Market Researcher of the Year and Luxury Personality of the Year.

The 2024 honors will acknowledge outstanding consumer-focused strategic, tactical and creative thinking by luxury marketers, brands and retailers, as well as luxury-oriented researchers for work done in calendar year 2024. The winners will be announced in mid-December.

The nomination deadline is 5 p.m. ET (New York time) on Monday, Dec. 2.

Requirements for Luxury Marketer of the Year
Nominations for Luxury Marketer of the Year require the following: a 500-word write-up in a Word document making the case for why the luxury brand or retailer’s advertising, marketing and media efforts for 2024 made it a candidate for the award.

The nomination document should include the brand or retailer’s strategic thinking for the year, tactics and campaigns deployed, execution and, if possible, the sharing of any results. The use of multichannel marketing is a plus.

Please include the chief marketing officer’s name and email and phone details for the executive or his or her PR person. The document should also have two quotes from the CMO, one on what drove marketing strategy in 2024 and, two, what challenge was the brand’s marketing meant to address in 2024.

Five high-res color jpegs (200dpi and up) and links to any videos showcasing the luxury brand’s best marketing for the year should be attached along with the Word document.

Requirements for Luxury Brand of the Year
Nominations for Luxury Brand of the Year require the following: a 500-word write-up in a Word document making the case for why the luxury brand’s customer outreach, positioning and product innovations for 2024 made it a candidate for the award.

The nomination document should include the brand’s strategic thinking for the year, tactics and campaigns deployed, execution and, if possible, the sharing of any results.

Five high-res color jpegs (200dpi and up) and links to any videos showcasing the luxury brand’s best marketing for the year should be attached along with the Word document.

Requirements for Luxury Retailer of the Year
Nominations for Luxury Retailer of the Year require the following: a 500-word write-up in a Word document making the case for why the luxury retailer’s advertising, marketing, media and retail efforts for 2024 made it a candidate for the award.

The nomination document should include the retailer’s strategic thinking for the year, tactics and campaigns deployed, execution and, if possible, the sharing of any results.

Please include the chief marketing officer’s name and email and phone details for the executive or his or her PR person. The document should also have two quotes from the CMO, one on what drove marketing and retail strategy in 2024 and, two, what challenge was the brand’s marketing and retailing efforts meant to address in 2024.

Five high-res color jpegs (200dpi) and links to any videos showcasing the luxury retailer’s best marketing and retail outreach for the year should be attached along with the Word document.

Only companies in the primary business of luxury retail are eligible for this award.

Requirements for Luxury Market Researcher of the Year
Nominations for Luxury Market Researcher of the Year require the following: a 500-word write-up in a Word document making the case for why the market researcher’s luxury research for 2024 made it a candidate for the award.

The nomination document should include the researcher’s strategic thinking for the year, with elaboration on the research undertaken to serve luxury marketers in their understanding of market, competitor and consumer behavior. For forward-looking research, proof of the forecasts’ vindication is welcome.

Please include the CEO’s name and email and phone details for the executive or his or her PR person. The document should also have two quotes from the CEO on what made the 2024 research to invaluable to luxury clients versus competitors’ studies and, two, how did the research help shape client or market decisions in 2024.

Links or PDFs to five pieces of luxury research for 2024 should be attached with the Word document.

Researchers focused on multichannel or digital marketing and media are also eligible to enter.

Requirements for Luxury Personality of the Year
Nominations for Luxury Personality of the Year require the following: a 500-word write-up in a Word document making the case for why the luxury brand executive or retail leader's actions and leadership in 2024 made it a candidate for the award. This award is open only to executives from luxury brands and luxury retailers.

The nomination document should include a description of the candidate's actions, with key examples of the strategic thinking and decision-making that made a difference this year for the luxury brand or retailer as well as the overall luxury business.

Please include the candidate's name, title, company and contact details, if possible, as well as the PR person's contact details. Also, please include two quotes from peers or direct reports on why the candidate is eligible for the Luxury Personality of the Year for 2024.

Links to articles or Web pages as proof of work should be included in the submission.

Deadline and where to send nominations
All emails with the 500-word nominating document, high-res color jpegs of creative executions or research PDFs or links to them should be send to Luxury Roundtable at news@napean.com.

Please indicate the category submitted in the email’s subject headline by saying, for example, “2024 Luxury Marketer of the Year entry” or “2024 Luxury Retailer of the Year entry.”

The Luxury Roundtable team will judge the submissions along with its own nominations.

Entries will be judged purely on merit with the focus on outstanding strategy, tactics, creative, execution and results, if disclosed or known.

The nomination deadline is 5 p.m. ET (New York time) on Monday, Dec. 2.

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