They sell homes to the world’s affluent and wealthiest. What’s working for them?

September 27, 2024

Sales of luxury homes is one of the key barometers of the wealthy demographics appetite for spending

Please click or tap here to register for Luxury Roundtable's Luxury Agent Forum New York: Strategy 2025 on Oct. 30, 2024

How will the luxury property market impact sales of luxury goods and services?

That's the question everyone should be asking. Because if the luxury housing market performs above expectations, expect the larger luxury goods and services sector to return to ruddy health and strong growth.

Luxury Roundtable has put together the Luxury Agent Summit to help luxury marketers and professionals understand where the winds are blowing in the upscale real estate market. We've assembled the smartest minds in the business, including luxury professionals who help buy and sell properties for the world's most affluent clients.

Please check out our agenda for the Luxury Agent Forum New York Oct. 30. You won't regret attending the event and connecting with leaders in the luxury real estate business, including agents, brokers, architects, attorneys, appraisers, network bosses and trainers, as well as luxury brands and retailers.

Please click or tap here to register for Luxury Roundtable's Luxury Agent Forum New York: Strategy 2025 on Oct. 30, 2024

AGENDA

8:00 a.m.

Registration and Breakfast

After registering, join us for breakfast and a quick pre-event networking.

8:15 a.m.

Welcome Address: The Road Ahead for Luxury Real Estate, Agents and Brokers

Opportunities to tap and challenges to overcome to frame perception and reality

Mickey ALAM KHAN, CEO, Luxury Roundtable

Seth Rutman, vice president of wealth management, UBS Financial Services

8:30 a.m.

A New Dawn: Navigating a Changed Real Estate Market for Agents, Brokers, Developers, Sellers and Buyers

While sales of luxury properties are inching upwards, luxury real estate agents and brokers have to deal with a changed commission structure, confusion among buyers and sellers, continuing tightness in upscale housing stock and the sharp eyes of lawyers, regulators and consumer advocates. How should luxury real estate professionals chart their course for 2025?

Nikki Field, senior global real estate advisor and associate broker, Sotheby's International Realty

Howard W. "Hoby" Hanna IV, president/CEO, Howard Hanna Real Estate Services

Leonard Steinberg, chief evangelist, president and corporate broker, Compass

Pierre E. Debbas, managing partner, Romer Debbas

In conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable

9:15 a.m.

Global Luxury Real Estate: Demand, Supply, Hot Markets, Feeders and Design

How’s the market doing? Which markets are hot? Where are consumers buying and selling? What are their preferences in home design and décor, landscaping, amenities, sustainability measures, branded developments and locations? What is the likely outlook for the year ahead?

Jill Hertzberg, broker associate, The Jills Zeder Group, Coldwell Banker Realty

Jonathan J. Miller, president/CEO, Miller Samuel

Scott Durkin, president/CEO, Douglas Elliman Real Estate

Peter Pennoyer, founding principal, Peter Pennoyer Architects

Shaun Osher, founder/CEO, CORE

In conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable

10:00 a.m.

Proving Value, Earning Trust: Why Luxury Real Estate Agents Need to Double Down and How Brokers and Networks Can Support
The numerous lawsuits over the old commission structure for buyer’s agents, harangues from regulators and unhelpful media coverage have put luxury real estate agents, brokerages and networks on the backfoot. At no point over the last century have agents and brokerages been submitted to such scrutiny and their value called into question. All of a sudden, there seems to be a trust deficit. Here’s what needs to be done to empower, embolden and reinspire luxury agents nationwide – dishing it straight without short-lived rah-rah boosterism.

Mickey ALAM KHAN, CEO, Luxury Roundtable

Dan Elzer, president, The Training Academy

11:15 a.m.

Beyond Luxury Real Estate: How Luxury Brands and Retailers Set the Standard for Customer Service and Loyalty with HNW and UHNW Clientele

Luxury brands and retailers set the bar for customer and experience, generating desire and loyalty from affluent and wealthy consumers. What is the key to their allure and how can luxury real estate agents and brokers learn from their peers in the luxury business?

David Hurley, president for North America, Watches of Switzerland Group USA

Ivette Nersesyan-Stephanopoulos, vice president – Code of Origin & Trade Services for North America, De Beers Group

Missy Pool, flagship leader, Apple

Lynn Fischer, chief marketing officer, XO

In conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable

Noon

Sponsored Networking Lunch
Delegates network, lunch and learn.

1:00 p.m.

UBS: Reviewing the Luxury Real Estate Equity Markets

Speaker:

Jonathan Woloshin, head of real estate and lodging research, UBS Wealth Management Chief Investment Office

1:30 p.m.

Global State of Luxury: Spending Patterns and Brand Preferences of Wealthy Consumers

What is the status of global luxury? Where are HNW and UHNW consumers spending and on what products, services and experiences? Which markets, retailers and brands are performing and why? How should luxury retailers and marketers course correct to gain or retain market share? And is the rise of big luxury groups such as LVMH, Kering, Richemont, Chanel, Hermès and Swatch Group inexorable?

Speaker:

James Wright, executive director, Interbrand

2:15 p.m.

Best Practices from Top Producers: Growing Market Share and Nurturing Relationships

Leading luxury agents on how to generate leads, referrals and listings in a market with tight inventory, how to negotiate with buyers and sellers in the new commission environment, tips on personal branding, reputation management and digital presence including websites and apps, articulating your value proposition and optimizing relationships with customers and prospects as well as the brokerage, franchise or network.

Jill Hertzberg, broker associate, The Jills Zeder Group, Coldwell Banker Realty

Nikki Field, senior global real estate advisor and associate broker, Sotheby's International Realty

In conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable

3:00 p.m.

Amplify Your Brand and Market Presence with the Latest Marketing, AI, Tech and Merchandise

Where should luxury agents, brokers, networks and franchisees invest their time and resources for the most effective marketing, technology and AI for listings acquisition and sales, referrals and personal branding?

Natalie Hamrick, president – affiliate services and growth, Christie's International Real Estate

Jason Karadus, owner/principal broker, Corcoran Country Living Hudson Valley, New York

Michael Altneu, vice president of global luxury, Coldwell Banker Real Estate

Michael LaFido, luxury listing specialist and CEO, Marketing Luxury Group

Karen Stone, real estate broker associate, Brown Harris Stevens, real estate advisor, Engel & Völkers Park City and host, American Dream TV – Selling Utah

In conversation with Danielle Garofalo, founder/CEO, TBD (Think Billion Dollar)

3:45 p.m.

4D's from the Luxury Agent Forum New York

What luxury agents and brokers should keep doing, stop doing, start doing and do differently in the year ahead.

Mickey ALAM KHAN, CEO, Luxury Roundtable

Please click or tap here to register for Luxury Roundtable's Luxury Agent Forum New York: Strategy 2025 on Oct. 30, 2024

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They sell homes to the world’s affluent and wealthiest. What’s working for them?

They sell homes to the world’s affluent and wealthiest. What’s working for them?

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