Craftsmanship and métier
December 26, 2023
More than 190 nationalities and people from four generations across 80-plus countries work in LVMH's 75 houses. Image: LVMH
By Luxury Roundtable Intelligence
France’s LVMH, the world’s largest luxury conglomerate, has debuted a new video series that offers inspiring and moving snapshots of the diversity within its ranks worldwide.
{"ct":"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","iv":"db1524a8b115e930f68dfbf66615b7a9","s":"5ac4067217f067d8"}
Share your thoughts. Click here