Couture, fashion and leather goods
November 27, 2023
Italy's Gucci has been successful at appealing to Gen Z consumers with vibrant messaging, eye-catching merchandise and a presence on platforms that matter such as the metaverse, Instagram and TikTok. Image: Gucci Visions exhibition in June 2023 at Gucci Garden in Florence
By Luxury Roundtable Intelligence
While Gen Z will arguably be one of the most important consumer groups in the medium term as these consumers gain purchasing power, they will also form the backbone of economic growth and consumption in luxury goods and fashion in the next 10 years.
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","iv":"11881e5f6e14024f238cfd1d10f1c160","s":"b4279ed4e75567db"}
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