Couture, fashion and leather goods
November 27, 2023
Italy's Gucci has been successful at appealing to Gen Z consumers with vibrant messaging, eye-catching merchandise and a presence on platforms that matter such as the metaverse, Instagram and TikTok. Image: Gucci Visions exhibition in June 2023 at Gucci Garden in Florence
By Luxury Roundtable Intelligence
While Gen Z will arguably be one of the most important consumer groups in the medium term as these consumers gain purchasing power, they will also form the backbone of economic growth and consumption in luxury goods and fashion in the next 10 years.
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","iv":"cea55d699493fef00831dd1cf0023a45","s":"37dae708db78a6f3"}
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