Couture, fashion and leather goods
November 27, 2023
Italy's Gucci has been successful at appealing to Gen Z consumers with vibrant messaging, eye-catching merchandise and a presence on platforms that matter such as the metaverse, Instagram and TikTok. Image: Gucci Visions exhibition in June 2023 at Gucci Garden in Florence
By Luxury Roundtable Intelligence
While Gen Z will arguably be one of the most important consumer groups in the medium term as these consumers gain purchasing power, they will also form the backbone of economic growth and consumption in luxury goods and fashion in the next 10 years.
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","iv":"1c8fb46b116b8696ecc67d2c9f333e0d","s":"13918a3a8b463053"}
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