Couture, fashion and leather goods
November 27, 2023
Italy's Gucci has been successful at appealing to Gen Z consumers with vibrant messaging, eye-catching merchandise and a presence on platforms that matter such as the metaverse, Instagram and TikTok. Image: Gucci Visions exhibition in June 2023 at Gucci Garden in Florence
By Luxury Roundtable Intelligence
While Gen Z will arguably be one of the most important consumer groups in the medium term as these consumers gain purchasing power, they will also form the backbone of economic growth and consumption in luxury goods and fashion in the next 10 years.
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ecDilA50t73utwt5kMgs90pUPINAmZY45Vma24lxDzHPmVgx3DWlf6qXSNCRYct21A4ald99TxIs50vUjcDa1UyWGzLNHyLxj9eUBNEWX1AdtwVy9WFFU2dqLEb096IBXRgjb7ffNtvBxLIHftwix\/iCG3MToORZbsCs6hmIGgllKhWL1HgHwfQzf0B+GbYdqSOPxLzSxck+Gg3yKgwT3BGGzgjw5jo5Nknvq8GMyBCa1vcocNszedVnC7UXEMGCuGzEkI4lJvJgUAQTJq4C2PrWp+\/2snI0re2OoANbYVwVkoW901SgDx3ZO64JpSpCDc3rswkrxHvlzI+IYME9TZZOf3EDnHh2pzmMJ6LizwkBCpMGBaLuRb1+RQirYZdEcAiWlhykHlBCaP9djc5EY0pfFBPeFvsJDYRmQGTbWxjm8Riv1PjiwkkFuoF9EOlb76d7NZ6tQTAf\/\/L7\/TFjkkuIZcMeQcQy329EE0jre+w8epM7yVNXz0FqNCMEK\/CWknCmwKEWzuEU9vB9dINd2wLtdia6nBTRQNc9NocxgLI9tglgdlmnSm6LwIbZ9SdmRYjtUHy03wHBPJVxtCnUJG1ddGjwYD1FgGkhXJ\/zgExw0fY4NDYAvbCUGuWvy28vQ3fruA9iKJ26Vr4bIJGv7jumrn8DosnHbKrWzBqa\/Pf7+6Oic\/Ghq5mTh4CG69nby1nP3E71ESaE+AECOIj9NLk5Fi\/dW+Jir1+xX\/4OGkLqCAd8J+hkhthi8JmZGRae2F3I9PNscdYmmw\/MhmeIh7BefDAN6mvCTzFKR\/X7VoDsByEXEt\/HSoCS4Lp2zMCjITJrDY9wstmvq4qnDD\/k75aE3VfkhR5LDs4lVWw5AzALrVk1BXoL\/5IJk\/099hGOoc05cS610aDI6GYUeGaBDmBH+JXCwAWdk6R506kFe3ae37Hmtr+88iaZVrms+lhlRMWG+5MsofeeXwNVrPp16aG71OsjVI\/kLK9IHjls36g+UPBPyXzmETYOxaB4HY3qSqLusUouJQIK06T6iLead9yz30E4SWmm\/i+TBmgsW13ipkcMxiUaWg\/j+fA9KopIgDE+o7SEBHjRYtqtnfcxqM1JeyyGBvUAG7pFVRm2OzsQokc+8uCyNQjqD\/+WJOWu9EZ3G29L6eImVfrF8qmhGpid1wUcvZqAtFS9y7GsCLyUvGSD1En9XfSIiDr7+LEqh96hhEIvIhFgHi4QkayKzUmTL1SLGU\/IPY+YxBQdhMG5oWldtKahxfCzFUfUdIrSJKqEbfca5CA0t+XXZyZhBWAZE3TTS+P6saanASCSQzEj0KPbU7MpupJ28IMiMEUE34riEP2QYEgDWt94GgXEX+gindIQNp5b8s2Ipf2h9lWlLmAlLOtRDgwxiW1pTF70OIhEsMJTz0GFrBT9lUcEg+ow3BaZLachFZXibaQvS8h45+YOs+p3eeXd9wtdCk7toQKBrdr9iZywZ2+w27z6M1uFq9I49lmgRgDXLIX\/8Nly4U5ToAeYHRyxTOt3edwOogI\/n9xT6HC1b6uxJ1xOhAwM7l4BoDBsltiQxryniyj1KFF7KT6nu+HJgkyeIgMRTGleddiH5jXSR1ljOtzVOpyJ+UJTYQ\/uaa1OLwYSzeN+33FSHsc6ggV+xm1XXsZ9\/hrZvR8OLE9CPfRL95n5R+27LFqfTqe3s1zc9irafqDXaQxrqzSF5mpdjS4uSVYDSwd6T60uh3fsJIcDESTvM6orEuW+HNzvLgis6fWA9zdVl3Dis0hgWkC3Szly40lSp1iJhDWJXdHg2VgXPyzyZ+1rRnvH2vn4FOLkFkmAa\/ubQFIZMlLwid5U\/CGYHC2ogYAqiI2yJkguZ4l6OJECDG5kPqU\/7y21gYzs6fltnTjrl6r4\/RWvzguD1On3Pts6a59az6xQ6rQo333Dw4qOi28OkekE0IIhSqmUsV1jJgqh+JdsTbJyuS7phdsW6qnTLsIZXmUOclkosxUJ8DOJ9lfsM6YTLA2esT1hHuOj56jeXMGqzlwLPrt9ejwsgbGpW8h5uy\/Mcoyo+0O0nC5WCSZ6aXMRGaX9nBbAfddEvLdKP+72ctCEEpKX3AmYSifPPnLoGZPX2xEJqceOUfJ5iG8HM1\/1PQ0nHok0TqxfPdEL5ndjXJp819PTmV6Fc9Key1VIWHUWRU3Z1fP2L2Mi9mtkwxcNFRWNY1kPJJ1QJ+ldRwW7G1bMu+XltEhWvRCoQ7JWLKPHLa05shk\/gd\/GLg56cu3A\/OP6X5UqaMQ\/MG2KNveUtXuCJ7wCazP8RI0Ck5aC84zOQaOO2htcbsF8d6FJYxyrGoUYqaTSnrlQO\/DRWfneb2o7jVmOjCC+bzf\/xn0td5ivXeoPR7p9E7r0k\/6MNpMbXExUl44h5NAavYPSCv4d\/eTUQR\/HQ\/9OK2MsCBouuuMmMPX9BeVkh3sq\/mi2t6U+PhbLLCN7nUmHjhW09RIYJ0sM8eUX5fA9CjwabIZOsc+lrZc7tM1OdXNSo2vAiYzCYy31pbVFQS29vhWw3D0JvmFHC0U\/QiM6mw8KhT7Kn55WD6O9OMbQiwDYRsePN9vsW1MRLqVkGs4MsOk69WFLRVDVwk36fpayyk\/xY\/2mu1KL3FgpfwJXCEoJ\/RZ4OYUMI2neb78\/N0v4sixvssM59CgArVWMCWwiKGEJ6kLL4Uh0uyU9Fj+9Dv6tR3DpsSLwInQYs+OOinpPHcS\/xRs85vserff5tKpbzClmQATQxzzt\/zfIepB0mCHSuK6p7jpyVac\/MZlqshjcFS8jFtZWsQv\/nSz1rLilDdh5Gj6RTfpp3j7eB1cBWCP9D9vjhFQzsGskMzzIRvHHSF2VKlzQOKqGmriS+5SW+jcrDzsT+kATUCvmIiNZoBJM8ROUfcQ5mLvnOvLV08sErZrMguozx245b3FpkA3+2n7BdTXAlLfibNrEJBVUiudVNheCJg54gNRVYO0JkFYZPaFd1jdq2gPm+k\/2FxM\/+Mi6tkog0IfYJDFfLsp3OV9JaH8Vehwc7k\/d+O1TK6oz7gqbfzBh\/S5Vav2bZrSf\/LeyA3OjiaHy+wBhWqduWxzUodtui1H3BdmoqPyVlkxJ68CrJhTxtvv\/eAkSfOQ2J6usVE14Y1h1T\/8Xs5i3kqjQmccyLpR+yXYZ6ZHeqoujUE74c0HxbMxed4peX2d9TS2sARkRlZ8MhCY5\/56BYdZ2YTOj3Ac85SwJ7j+JulnrLmnT3dXDI1TjOukjqYg8AcVogxUsYHOXazRszmRCHROPZjfY7cpqqyqwSVt+Buq73T7zCp3jK3QXs+e+zP1cUz2ncHOQxkxrp67e6KJhZejHaPQfkPbuihU2Q7mvVlJbGnWR3Sa\/Dr\/iOGRD0Qe5fX5Co+RXxQlJnpkBT1mlo2ixn\/9ygXn8FSNgS\/4Sns1ofGBpDAUkR4vsytzPTsEzDVlkmMjMUKWLlbB2mHVgJvt0JkkyAiuzmfUtLc7+FnozU1jCHpDOSRBqMVq1QQryUR3A7vVTMMbvSwKpjN6Gc3IttNd1osJbz5LkKs2LvQs11Kmv+i7l2g+mizgAamlDH0gOA+dZmnOIFd48\/C+YyGlL6uJYz9CC3BxKzm66ESp270i0AW96VYcH+GlzB38imHBi6c8HVyCt3QEf3rdbJyEm5Od46dc\/gMo7sFmM4K1EOpd5uQVGW\/XXTCgDSzIouQtgBhFtEX1nk08Cs0\/WpGfmERtGLwSqvv+iy2IuJUmA1kmOjp43hS1eWGAoKlTs5d+BY8kpjgIkveyuSsANBc4IATX0NafUDMH1EuAeb6Se6CoVZ1C8GS8tPRrWY3BAWb1LjDJKb6cWQIVmvSb4mgbkVd7qwBH3Qihr1NeL9VWicKoXcaZzIICQTQ6irI4UvoE9T7xuxIpcXsgfeg4pi6gNDmlmIto9TQH6lOsq\/0AGI9K69wO9\/Mhp5y8lmqLdPMwLLImGwIJNnUJ9QLqTNAQjdcyTXCHyph52IIr\/NWWPlihj19yVmwyrJGnxNCzLrwuyDdMO7fajDopvX9wrG5NrJ8nQevDDc4eINwJB1is\/asXquS0M+LYJP9iIfmlvQBXJz5Bula1n1DA\/OzrQ8Li9\/DhLj0CddI+MWFy8vAAWy3L+2ECA2NAIkE49j5ogWvhwY1Xn70MKxufHheJJMKHOQAcG9\/Rtc4xI8Q+deSV19ldlcpfTJtPeG\/TvSR5a+7uPw0H3QbFLCGBm4R\/E\/WIJ3+2RG6PPT8GyndRDAR6NTCPF0Kx2d03ubuQlzbPXnH9EViC43bukLDVYRl49HvyesPpRZNvHfo+UaJjAk6Eshuu1n6p8WJchRirM8TNnWqYPF+mbptsmmp+L2VCoa1ptrEujPYsu8yqSvkOm6tQUjchZyGSRj\/n7k17GRgLI3jX3b3OpITYHektQZvj26lGL5566sVQWZy6b1Y9jX55AIFN26HcSs9y3XZ5yjMOgShzB50ClmBXb628NdED6456jNx5cbquFBAg0zu700FeA9gegMZJUsG6QBudb5A6eJQoAokjNyuZUj4E2M5ByrbVcP6784biDVRqZePhyKVXqXcV\/KfYt1EPVXRI\/Lz6w+M38TLYg\/2RL4CZTYzWtVjxPHwOwpFEnIfl9VoS+HWqlU6\/h1cKHKmdsp+53ijbwKw2iPmNXtqN\/ftm8eAkagYhTf2tUJ0d\/nZnjJ3PtFOhtsDRvcuBTH5L0P66kUZ55j5TGjyYXpNAIftGTZpCMD2Ak+mbwQo26WwavywAR3YyNu06syQfP\/dApjWZIjkpiQrThgayo25JS67jPSaP8lPakLO2ah5avJcg2ueX8Tub9TuuxM\/AgZNgmfCcM9FHsBR6apK7ygfFZFOm15P4yA1SfBRAJKdpSYxH8KEXcfHjlJcp0qnJlvX4V+f0BLiErThilbDlQDr0K0J+lR9Z+7lGzyICouArHkFAnJ\/Nk5KF9ZuhwkEWhVBk3cVusjVINQISB\/IWWESPp1lkF4eDzzvtVPQDc\/z+GlJrfpHnYx0mqfDcfH3i1cx+E25TIoh6b9BLTLHmY+4ogrC8cielIbyhPgx2XBU0tpSaaD2bzx0fa21AGKyjxjegD6llMXCKkTHJKFUBZI7Kl64sT6+EQn\/hLrbCYGsObP8AQnov71T0lsXcZXgZergsdvMIsfUMICbFUCSLYbpdnLeQqWcDNT2bth38KhKavOdOs4soDoeuIo9tpYS3jANKKjHEdzsaOIiHfjfifqU+anUD2la4jA5OitpbNBAPNjdZtaO+9Tex+a1MphpqfRCCCdE16FA9g8TH0WqvE\/RjEXywO6UJUp9v9kHDKeeIx5rsCVyt03KMX4qhbqCJjznsac9UG00mTbOAjc98DwnwCfh+BZje\/vGyQ+uniUYPNwGMSjMCKnXHu3HLPXYTe2yAEahMZBWl6QvFWW2yDj75kgryJbi8LzR7I2r8Pg1dqcm1cz4ZbI2cRsqBRHpX7Qfbmh8x3pjTkXTLBYjtTgP7sckR5BlQt\/qFqcaAmn76EzLVpR1dFBPmZXMLgNbWiK61pDQODOrHcpT1AIzz23vHovTW7qRSgslaMzD0d3+\/4raX01hZYTtGavAr0Ji6UxFljh\/Y\/3I3+p0O3chFxY19ZbEQQBRAapM+fxTscpr1F+t9f4oIz1fH6RcPc8qGS\/BxR8qTUs2PcbRimHw73x9P31\/3p149AnbNhF2Cz+9c\/ecKS7lLHahkUyXfKOwKjyGqAbbegywHU0Lj5tkGX+ZR6XAoRix7QJb2XJZt5N2LmLKjaE06xNECEkSY2SE8bMPyKxHcDZ51I7DBjQUjBDXIc7glcV70yVHCRK2tdHYHcn54IlgO8u6BTRhMLsGB8CLPOWA24Mc\/NyCSi536J9rOW8cVRJqFTfRV9qDgDWGU1Zm9o0LfAWuC6n3Dlr3DtAfRUxuLeBioUjT58Wx63ChS8co1Bl8Bk6d90BAS++7GaviEi4NRcob1hQUOfXekUlJSm0a4dAbr952slhEsWhCrr+kE2QZ+OVCLlrAWQ7FKBPmltstgIHjVEQMHE6CpHt558BzbGZ48ETxpUwQMjvfTA8VlCgUffaiBelwgX1mwC8Tnv6R7no25EsE8QYV9Zj0cYsKL8UR73ScauuGddovsv6zc9MrDiTuzkrtKfZKl4KsnwMjotmtvW1a3FbpgzyI2snL4IcJMSa2\/FGkOssvJ4KnNkwBFBi5SmBSlVeOazAijlW6s6clbP5hXbIUd8EVHwxcinPGq89W6GhPSjZTNb0xnNT+vsqklnFU\/6hJRFQcKH0bqx6\/ssbVeNhnYkxKLKVg9HUFrrTWI7ffqmZxZkmFRLoM\/JzQDFK\/QFCBevk9nMSuCNT7a8Sh+Wc9nrZT1vNT3xtDbTxTpsi10M99lvo8WyOdZIUKUNAH+hB\/gfBiebIKhRA+INvD2ahu7rIrB7svctbx0fezBTryjcadO1f4tzQHUsZojwuGr8IGU1L2IVC3hbfvgWyYKIxJ1ieuouLepD\/tMz2tnvi+GGOy9qHoxR4fOgEpeSE79TEiUT9SQ9SLdz2VWKK4shUgTaurjrYUVnO+j8sCXF+Ysn6aawCdYTCuKChM+QzUKhl5vsve+b73nyCBf\/cXrcgsSrnInTJod8wecn83W88wf\/5P7Y0YVEunG\/jQx\/8H\/ki\/yT4ZiP0ciPosVLKxTKxyASDvOXZUsadybqDHbHLmbcyfUfQmZpqA7eBhfaCOll1g5FNk4jPY1FeNkcjqtPjZfcZqEEWCXe2P2hgvsb1KZ4E7JAwNVfo9fgmJxH6Is94QAGWcqDqYrb2phdFlzM9aLIblVMoROkm7S76x8JUsWK8Bd8tshZO8RSi0zWFgAIjec4rIZD3qc1KbxYs0yiUuVGMhKI6P0t10V1r8aEPzga81zaUmoU\/g049MXesRHgtAc0NVzCdDy3DBEKtWj66UCF\/OTs5LRzOhVS9xEDMhmD3jAMj2de36m6MOH4O201H79\/p73RTwb5Biiiy7qm3HHz0Ehj\/smFomog\/hXmimI9svB\/YB4vfWJcyeRXpFXUfVsBS5XsAqLzyvHeFa6Oh2F1yYodcn7YAxrfIOUDewt4qN0yCCmtsB960CVXh3iNWotKfdwnfcJIYCfYd5M3rwZ+hu3z7x9\/jfWDyYtkhRurCT6+VkhdS0m2e52poPQmy5+UhFCgIU4t\/hyagXzp9+FKNmRVbIzcL\/H2DorP4GNEMSevvF\/8oFKnKy\/smHXt062l3uFvL+C+rt09PKbNDALy8KiCS5GW52lL29hiTumTht0fCNxNbi+86SP45R2CF9rXjSYKui5Pn9COYRiJqcCe9IGr9fTIw9Pr4IXTTOiYVK1+tihz45WMjXoIrs\/rtfcr\/yBd3PBAfKdYZjS\/FzAgTTbrPNKzIb\/jhIcbgIVwqYdnqu5lkC8e8rswy1E9RpFcwNG56gEvh8wGpE8PT+EPsnq2STMC3kC\/H76gMytu57yku+NsWveOPzWlqFRhAlL9HMq7fKGgp6z48lO17p5nl9vJjICV11lB4KbwgXzh2Zuit8m8G8SkARPTMmuDB5xcHXPJ8wxdv6icKyQcqH4pastBxu5BzuiejoWP+2FuUWYkQpewUm+eah1nxmc4m4AeztDfFBT1oA5kTi4XXGPfOaYm1hy3AcHs9LaRhA4sgMNgEswqtH40m1JlRNbkk330jh69cY4Pj3UsS5rHrZyfJmeGK2iBXdSsSIaOOePfvx3wWwUIvFOohTdpfHd2mVNdiOwLE44nwCTN1MmhCAP+42JjuwLItdOCpe7\/ey22IJAx5tbsJy55fod+5285xGqAZRH2o16RZx43XiDrPcbfylVIFFPfisnf6kc6neCPFj1CVADlY6Gi7hI50K5LDWm2gPRGweliAOJT9vf\/UNG\/pgD0HjSQy7UM2C+CxOs89HoI\/qCE3sRhmM2So81fil\/2BB+jtWao8ylxD8aN0GJvW\/soJA9yJXg1+tbYmi9B6NSpvj\/OqzkcMrxje3WJ+rmfrnaUrBxYarCk8mo3jg=","iv":"4e620fa80783a769f83da049c7e369b1","s":"6be22d8b99d1a73e"}
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