Marketing
October 20, 2023
Gen Z consumers are moving from traditional games to user-generated content games such as Roblox. LVMH, Gucci and Balenciaga lead the pack for luxury activations on these gaming platforms. Image credit: LVMH
By Staff reports
Curated headlines by Luxury Roundtable
We bring you the latest headlines in luxury to save you time. Please note that most sources are behind paywalls.
{"ct":"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","iv":"9040009e46fe220f23ce3995d0e35925","s":"1bc20cf9024e78a2"}
Share your thoughts. Click here