Research
October 17, 2023
Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research
By Staff reports
Customer obsession requires companies to put their customer at the center of leadership, strategy and operations.
{"ct":"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","iv":"fdc8437d597ed0cb180e538efc9e7a67","s":"beca058b99a72c6d"}
Share your thoughts. Click here