Retail
September 27, 2023
Touch and feel was the most important consideration why luxury customers choose to shop in a physical boutique. Source: Comité Colbert and Bain & Company consumer survey (June 2023)
By Staff reports
The accelerated adoption of new technologies in the luxury sector has continued, with increasingly sophisticated use cases for the most mature technologies – notably radio frequency identification and artificial intelligence – and a steady flow of experiments to enhance customer engagement such as augmented or virtual reality and NFTs.
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\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