Marketing
September 21, 2023
Chief marketing officers no longer live in a world where they can create annual marketing plans and stick to them for the entire year. Image credit: CMO Collaborative
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","iv":"dbe50daee26978b7b0b5ff38eada7f4d","s":"bce18c89cf5a7489"}
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