Marketing
September 21, 2023
Chief marketing officers no longer live in a world where they can create annual marketing plans and stick to them for the entire year. Image credit: CMO Collaborative
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2w2T+zr7rVjR7jFDA7Tm1PoGVsixpjgqEB0GqVa1tF9Vi7gm+X3QYWDU2ydx+Z+fSk3jf9eo5UdJD0jOWiCypcysRhBsoyrih4t0a5VMbPgTxXBW\/8G99trqOZ40LX44gyrk5Q0BA2\/+ZFhywHM3dnN1mVEsFxw+5O8gX\/hoFeCYa\/ZZxWIfk6OVhDhXCsnIsFZ9xCt2WyZpp\/5F2hkaYAcWaTeBza\/hwnT5s+Bjanhq5rB5kzWbfqIAznDgR0srtnIJ7ozOkR5+uB9d2W47wBocbBlPQEOZywoQqEwUyAQ2OGrTr\/bVpuqEzw+xe44b7VNSL7+8TyKj0I5+HoN+tqOGrHS9SYoN+B39HTrQYvcDImmRjGjDUYadcZLT1T3T+WMVyWn7jv01RItJCLOn94jzjJ1nAh9aburYJ4UROROV9vC34St3IMKl7mCSKjN9dHjj5\/hXjfOARxefrtnxIFTLxq+fAc2Axt8fxmm\/zw4xBZjG+QCS83M6ziU+mfu19pCVM0n+q6G54MBzJI9NacONQeJBVrT96bzdEa65Bmpb6bPd3nUz9HzXwokOTiImlISkSNWMi9GAbXgi+oo6VYBVMaNQrgsfucVnR4KfSKAdWApGzopyek\/UxI3\/zPAX2Q2DXX+uGU1pxMfJ7Jz7alZZuLIIoRdJcF0zpceCK0TOimEbaJfKi0Yp2GpwPElkuzmRA\/6YOAn1dgJhWcXhIobZAcTDql0LBh3m8J6ZpE7Upz44qnl1D51ischBmPF+0OG0fZKJ\/Nv8zBS4a74q0kTqlDleMKhf1tLZXMeWFB6nicWd5Ukc2WfsrCqrmlvzlvNodceEEd3wKiubb7WXj3NPT5maHoToEmpel377s3ByiqpMpoWHV8zuKcFosFH6wFKzV5pY1pafPjFDZyxy4eSa13wztt74fs1sMFTdesgNl3oMFG0Izm9jvY1EpKBc1q7U\/6ZIfxzPD0Y\/vd4mGkz\/5vTkfVf+86GEPqiXa3GI+hwiAOh6YY2Krl4L0G5FVQi4ZiFpozQdRI575WSWQOWYkBOBTr8o5922dSEccXgD5u3hXyaFALuZ6MCT6drmUKpnOV2NHrzRT842MHju4LntQryBiXM5tZKVBs8w+x7W0Yt3PLswu1yA5UvI58p0gHO44t9R7Yks3q81YIj5f3Zkj8Hhes1GAGZ4kzBOsntRxNPUDX1DY\/B8eLFGX90OVn5NAiYRWvSxUTRXPe+zbtJX15C5HxGVTkR+FWUDAmFqKcCOCCQ3NxUtTNmOMkTRV7TVE4gBXCbVTSgHvEXqFA8pLWVxnQW8vJr+l385xOWrcg2hrS0Zodv3PRkhsK5pkQHzkN\/x1xpHXiWa99j4LkTPl4pcoGM9FHOh5vF6iD3brJCUasE4+doopNUa7htERyZZG2tkzCpBlz67c+pxSdk4d4UuF5H9gIbcl2lPpSroz143rFebX6VMEfxJrJrOtsBldIB+vENZqJ+4uzvKzZ3Iq9s5TQbxxphVtygsS8+yxnkTMhSJutBsdav2xuuKZ0bT6aQEFX+OfyYssoBsTWr7WQKFZ9UNtIPWvbtZZN1gZzoAEZtBMu9yVsD9KoAS8TxRzNNKExzknxUl6QRDq1+M3tu3E\/GsFOXPgQif9i0hSqHGG1kKLxW4f7U1vE9Te2VwypafXg7FSNGbsP3cpctdCuOLB2HQgup6rkRlmF3rlMYB6jI1KBM4NYfEOkPkg7ybOcincBouDk\/I+8HuyIk0EnbMT5dCvqPbKsQhAgBP\/b6uiyaGw1kUgbloHmtyOh3OjsF+SMJSdsRqXG2ZGT\/S1OudQjcDb2ORofA1xfQAqDZs81o1xvy1hni6RPmUi62MJFEWdOmpDBrnxPxhHeWRVG7KnSYYAR0iqOqxUK9pW9\/NMP31HXsgnsyEubNSXa9gda\/MQuwFiM8AlfW1eBz1nxbtCpldukfA7cZvKS4BmQp+WjZG65f+Qvuf\/8hEDd6vhrGu9Gq8MhQYvTS5s86YnoOjdDR52fez6tAAk5YdeT8iHpFSEnS3hcs4KLjmbpdSKj7U+0YsvajHtrYod+WnzoxkQWO9q10vQLnpoXycLOCZWgCmYxwhJGLQqGPIjK7hIfbghuZqI8K7sMnag4lIcqgQNl2eytPJbW49N1lFrOASKNyk1j0n97NjeCKgYIfN+9yU+vIYZVkAlAchsV64zW18CcVBVO3FOQg7oix73pPBmNOR9Gq4oeU9BVm1VKos\/fcKvLgwfcdsoxY0zEFTV\/noehWvDGm0CSvc7pEgQb72NjIeCpTDI5izl\/RZ\/8i2kKwjfoculRI+\/bs3TvTMqkLkwuelAe1JJdHeqmZK3IQ3xA4CPT+r6T9gJPJylv\/HSO2xeNDlLpf2WjJ6n90TWd\/5ph3fWIBvHZ3L6ZdKsYwOnsmBAy9tV0jVhvKL0lfGzJfPN+qMDuGNd6aTW2Ay0mB4UQpmopky4j4IH13t+gNikMvZ+SNri61bX8+LWrUTV9o211cRI7j5MDSP\/agfclHcAVLpawOmYOq+PC7cM1sz2V\/EUg3XByL6yC4H3Jw6v9CNGybgJkgM7BB1AW2VxOiWYLVdsyoVouJQ4gPaCOOgyVj9xLCYFaK99py6St5mPy7MgH\/FlP4xHh52n3wpfIWFrilatG3NXjAH8yTsRl9rIMsDGaDYdfWRqPyF8LpfWUQRjhdp1PZ+QqZSwz18wGE+VOT+OFWnMEbTND6AynwxIVdXlMaO0DAxb8FmyKcvxK4d05LULi4PGNGLh97NoewmNoQ6wxd0HR+iKa2USZJ3D6cOZgdfEJloo1cONrUX6T8bIFXfXzwgGl\/1TDPVWolTHDiChlHusvdoZ5d0\/O5IH4NLjgQExoFc8XBSn2ldc5b2kNlR9yIhgFoTMOmSleR2wVUPTHIMKpLR70vX2uI\/DlpS53b+Gh2ahSRbjAcsEpLw07SX4fB\/vy3EWqkWyHRECHgerZYOMgcQPiRD0d2PKTIql15ZaoeRcDL2KKrCL58DYgEKTOHWi59LEdJkuE4+CqDBhnt4+2CqqMyB1I1kLIc5qvYsQqkX3bzSHVgjeCm2qDOww0VHrIGysCgIJ2eyRLP8jbWk2J01hTRy2XlW9r\/1ZPMjfpQf07UpF4JUDdoHUtbLvTT7oV6VtC5YDqjMS4oGan+2Vc6lzZxf3J2Tx+8\/SpNt8S+na4X2JmtADBNap0m\/UPf42XSRiaBQojjU6INuTCAClALPPQLlCmL3DLalwdyTuUIVcr4YVRI9V+hU9UIKicQxvMAGXV8UyZ7CxdcM390RuuozgmpSwD7UldlMK6GbaCjI+OZyljedARJdP6xTlvABcFkEopLsb6ikhDn6pQYAyj+C+C\/8Jbdu67CZHafI8lkwS9L7UCeK2ePbAE8pMBGO4x7vjSYPqUhvcQ\/8jhBh0QiX+y0ULB0CpXPf8Uv8209oBrCeZYXL8h3LAguSm5H0XsalXS0ZjSQJMWzOnlevaaKmAk6WQ6kM\/PuE0cwmUCjQVPjRHjoBW\/1dhp0ybgv9HZFOxS559dUg8pQ8kPhb+IJOBH8Qafl77+0gPq\/gI\/1L8pex6hVpdOMsHyFZHGZr2x6n4QbCDYtKfl1z1eRdrKyNS878KPh6Uqe5dGglpYhGVNpbG2eGDGvfl3x3E773qZ7vUvOTGQJRSkUihzU6fGE+9AQrPqK3qXV0q9goneutwGc0DGCCRxuB8LLeSE3hhjLt418XsQWsm7ng2\/ibADun6PRVkK9RlMPF+K2mtKi6al8wPGRQYqjZ0sxAz2TDbnQIJox6kVgjH7B9bJ7zHMLFlwxKZYeektKwdwc+z7I6eV2MYYV92B6rZg8Hm7ADZwLifeBbhk202QpQ8R+UbqS41lma0KKzT8Aj6sBjdNk7encn8Jg\/BhTVR1LaX8PWBwggR8GW9K5g8ZNzYbsYibhaXnzkTzkiUMRvsH+4AGEZPwy7zbASLTX5Vuyh6RZ8DNS8Xnb2PbUiuKfbOtkM9JceMauqnNUp9\/nXaNx4mvy+Y9I38\/MTHwNO\/LVIVtkJVTdWT7gJvHj\/z6JtsWuPelxI0AvG5MS2uwDisqlGGn4twnM1IKkNeIOhxXxHMJ5qtnxO5Mg3fwysLLRKE+XDUDdD+G9+ias2v\/J31qpjCQ\/xsNmMHVlm5eAMsuGn\/LutbaqzGnIl9XwUu543zDrOMUa\/jP7+CQ6zzq932OiRMjcV+o+G6+lsFZgOtwoXP5qUBpxYpZNmBaBeyo8oGrmoDpaBCCNEZgyU9TiHrSSC4CJRpwOWmlLQa2bCI05PFzjghVJbgqQN2k4lpY8yrfI5iof1rJZQT7eGlPBXYrNtN8fxm21NoRZl9O68zVGk+Y\/K4Xcbe9SLlEbgtnOTzVTEEhe1djd8U\/RtkFcz3vORPjjYgDGV6jCbUGuHOrmTiYqe9rBaSK3RfwEc0ylzTFjHAx+Kfw\/+ZCp5CuPEYfoXCRUa3oB00uinLhl1MlfJh2jkEm7j8MvBk\/\/YiMERgCz2lIvttTdZ5RsEO0uKb7oN+dSsP0\/Tzo\/cxX8ptLm4NWgekYtjsFz9Lv15akohhdL+65YYR1lmpzfN\/EW5FAfCvj2UiD5DqNhScTN56v3QGX9BE0zLJmiK2GdVjV0yykIMzJowryalJrwtCwCW2z4dUZ2xE5Ko7l4faGFv9Dm5fwMNNIF72Ax+Ftwa\/3WC7GgzVjEzokCaDSg1rX9wKMu\/Z6AQznzMULXN0mWmHBCeutx2Fn9Fuubf3QSNzQSUeBh1n7GQW2zSZz0SCZ\/sePKYe0+UmYxMh4im94lGUk9djjs9DkCotTCc0ihiZQyKPx7is8n7Yht9s2eXBYzhW1gJIkrYzPi6JXxKsT9I7njnq6AcEOcEjBFF7+IHd34eV0u9dDH6\/ttDtW5sxJ9\/s5OCwEl\/icqFg8l+yWnlfy+JXB+LPq4mWmDED+9dRmHcihruUE5zOF3YFDgC2E1ES0pp5tmtZrLYcJDLW5eXDPNZeaBZKCYqvPacuJhR4FtQDUev4eUswZrIaUyTvDHxkBdSjvcJLk2F2pcd6yf3nz+2X1CjEQMTMq9OZaRTBK+QwbRos7DeVIdPqt+CSpFY3vwXLqyxl\/MmRu\/LvMXXg\/XzlWJUJd1\/+IheGf6PvMKt08tYzWFWsbFb96K9BYWy+wm58IiG9V1qBeVuT+RhvA+eYSudoJnByERJ46\/JmMRxK1+KQ2IITzsu4EON88mWzLYGUeZXp6wTmm4COi5NTELxi+8BRzVsZNlmcL6XMLSbFCFSkSsKpcd5hZ4A8\/u\/Veg1ZNvwvAPsNI7tZDOsTYyDmJUXVAEM1bQxPwf\/hu3vdLESJVsQruxSrB2Cg8OnylnD0yEYkXSW7NI2pKfvkBRLf8aX3Y5X\/B9Bu1uoXMjZIYd3NLw7y7ZI\/KwEZYow1vOyzFQwYjS0sTMUeo38\/MLqfuJT62GozhGuV9itu4jGGW3Fzmswx+azOUjWCzlvB2Dl5NbqRJ+bbWwMcd+TRzqBc4QE5Q0u6xMtaPzYNKCk3P9bmHaozCcYrOMrlY9G6XEQoay9odQdayjWXGbsmsZCOaN7G2UP+all3y+VCk2FPbFTXcNYZM\/7nMKgwpMQt0zFeJyhXuCsBSASV5IFdDxZQX97zjj6mYd6kDicgevdwLxiWc\/yAmIeJ6mXPwFkaPoaA6\/mCKir9P5rXeghfV60C+4PSf8sYuycc13YZUDEkldgwhlyLenX05YX1bVjp2mwt7eyOl1oQXImR4APpWJmdI8FY3KorzPHsK\/RUsidJuDfFPotf\/Q5ZpxG\/NPaewnyCQaGfrL1xWv44fY30efh483qZqKOY6akVNEwBvnxLO8BdEC2L0FSWNFm3aZhl\/Lww\/31T937diHd6hlszPYq292q9xabYGlp+fn95hw1u7GZPrjcMJj5myrgBfChEHfM2l8qYmlOvYNLtiVxn8Rb7pdTx0LGu+IFX2zKbrR3PejqgwUrsJHc0pn43AWPITBOT6ldpc4QzslcOsXiqMVkxGYlXPZr5D1GniCGXMaWxPvZuN+dBQSUDrhMfnXzkP4dxDF8QrID3Gb94SFsgaXXaha2gxN8vbZTKGfsQyK3DFRhrqb2Gkkej4RDY9CK88Mrj+xvJuWIQkZ8A8O83jmEz15Rny34fmnLrERCZSfgEDb2pzxpsMdSh+qgil0NujUpjhwcDQRivKr1zEMd9QhQeRDKosP+IkNmlQTdH87Z6BsBFJVET74VAUzy6dyTSgoxkvRS6dO9LDBzi1wF65meNAOkgyVupzJnY\/61R8vEavwWTxVdVIMMB\/Wck3V7VR4nCc81WNIHLVoZMEgqJ1lLOGY513CNgIrspXNuGFoM4QJ0RwNaA7Ls8SybSJ4dDGX7RKpyLemMaN4ZpqzF4WgwsOuoNKJTISmfYt53aY4INyElDprkRySZv1ZU36i6mvSyjAnEYycyTkwcBmj37K3U86YzvgKX1VlfkMZ7dUkcPaPYEil5sIxtIdy55bltHF5I9MS9FX1WaStzYhE1A6TXAtYa4WgZ3zL\/Vs3K5qiYEBnY\/hwfncZQrcLtPObNNVNiwSJMFPHhd7mrKE4CYo8yHXSaHfFpSukIodZ2OVV+LIt4drrW2PG54DnjBWXH16VCWKJiWAyfGXqnLTtx9brh2Mn8E\/nrDhtxqbcwbnwrgf0idCDz4XvpDT7QgxnP7+xNiFa0iVoxP8igPAA6hNg0Mx\/d8pvHJR1K6LQtSM9b3\/aOeXa\/ixj6ovh+fIG6PQZ1Z6sxrdbFEXXJd7gtwT+Alw38g86+z5fZ+Tt\/PqKrUZb5gxcXpLfM5PFGb3c\/P7o79nj5tve0iUdxmdAKVEUqKsSPPDQPkjykjXhAF5OVzpuQUKx3aQVXnXmcDFLVJoh9ACJ6PlEdVdJDochWf9ENm6B0TMM+6r7w01fg2QMFspubMoDlU3IsYLF2jEO5U0MigigiR5V7MauwyO13xphuWqTx0F+KoLFZEKGR1WlDNnN+YP2irTen090CFC8zk0qbaWgaBGgr75J4NYjZtyRN5tZWl8xI2tVgc\/ei+pAWoylRSz02N8S+eyArvphLHSSjr\/23wY5FobnK6\/GOIJsMVB1KLPB9z9IQ2a7FP9d6xE+Bhcs\/US9iLpgkGu\/6HRMIjriT5VVFK6TJp7QohBwkILkvUGPK6UZ47x3DD7znt5l6O1jRGsdbEZtW8c4uB2kCXmP9ut71UF6kADOB8JhlUKPa2V8POw\/Id6ghKmVTuiqHsOUoB\/uoHqLNF49y4bBqFzIMNk+peN3fILRqTeBi7EjipXvXTlyfoi+zHasr4hREeDG0N6+CiuFcEMaTINGCS9U+l6dxnX8o1PagURwIKAN03TNzOI\/7x0gAwyiXEgNmfMUzlF\/cglwOoBxZWV57e6r\/ovUuw\/+gSsYsutIwX5EYfTmAhWd8+rmyljS6EvMbl7CDe2OiYq3M\/R2kh\/TvwvvTnwhs8UVKYBwCLjVK6t3taXFJIy+CZfpRubkxJ7A0jh68r2u0V1R1NnaalEbppX6sJE1\/n9J09NBkYJF\/coBd\/rYCfzEWo0SL2ITC+9\/cFk3SH8vMQuWLasH1Or0DrXTIWwh0CGYf8RnKNX++YB\/L0sXvnRd015Y40DwmYmreoBGzmZpaH0Eh\/Tft6mF+SpxAy1dZVA5KnrIryrFgb24MRyPdy3K5QHI7GsEGoa0o4lHo+LQyGRIxQN\/SKBDUzyja6hxFTpYwTlJyHRHa0MOx+J2ghHvG5AcIG23QtY23p6uvedQ6VrJCrwJpi4qo6LT+0yqLHXL9MLbr6YJsWGUig5zkhtp9lkXH1OfPB7RxcvaY43pW3Wm7M1HkhQtMRDei7ZyFsoRuHqDUnNp6oQFebUpVBgXdMz\/21UaJdL4ACOlpv4uPJ9tqQtwBU7MlGbuitIya2eqkbX9Xfic498HYNKJiC6KJrijvvPWozxk+eXsrpNsFnr8tAEewhNJ3hgHORxmik6hyAKTQaAHxMrn0NNLweR+848+IisjRyZlnREkjl4KtNnzHKpBUNAWEHitkaMq\/BXB8QpAjRoRQ4fQmYrEK4BqLuyguJQPty3Y06NnFgc0gwNuUhoLpb4puLxP+kJz6XiavLR2VcvXVn4CD4JdNJ9AIjJnANdsgZEtG5ZCFzwEViNzb4jbOFVm72m+6BE5ZHKnAHtvlYKpg8AiV2HdpibaJin6sriSP+j2pthlMb2Ts1tG\/ynTij8uM21nRvwy0N5HvFc\/","iv":"b32eb0e163e0c435230e637e5b250f2a","s":"9358e06d091047c3"}
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