Marketing
September 21, 2023
Chief marketing officers no longer live in a world where they can create annual marketing plans and stick to them for the entire year. Image credit: CMO Collaborative
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mZxPXDNrYj+B8Zk0SSRNKQEH0RK5mPytpesmIRTAtNrNYLZBktKzekKBEjl5LvVHx34Va4ECIcNELS363F3SJBX+HSXioNtdD1jUzHzyrS6YfpmMUm+f2szmwa5HVR55s6\/69Ot5w5sMgv+jwCPmT0XdKKqlfADcZrobM8cuOjVeWdfhxTaczE0XLfiB2MTqD5883i4GxHFTfwFDPZbFWfq7bJk\/6PsLnN4THg0TQWQwhxcKQlCcuHm3JxgRkAWYHPx6mw2B6rWA8gkqDqL5dufhZZg1YGAp2BCDKi\/w3S7bh0zLe0N\/79Q2QWLoMuyAHrCIJlbv9U7pPfbcMpNg8Djvsiowf8YV0HO7NCwzom0vhGxqn1Ay8Dao3aQCVEviafZWK0zhTaTH1xrz2IEPGYxJsr6tVLQas7Imyrz4QGOsEB5LACGwnB\/zX4DvbbmbAjJnQP5romwYoVjnh0z1UhqQvgDp6Ptw6Ra2sFQUXIfdim+jTtURdPf\/167dmFYqwvy3Z3\/oDtaISQGgmqAvaMcdpgoI3lZUSIb72B2JHqzFisZ0UVjLb1xnYtAenZE6Mi+FI7J6HP8oVNFQvj8MAVh0bWxzYafzYUQ7EnEYKLGPBT\/xaneHksy0HfiI7zPJ5Z4xw6CNI92dDZqsFVbYzn1HPePfv+3Iv6oF\/1iSDczoL9xnTO\/e\/nRG8e7lIx4kgSRtHPjieQ+eZB7g3ZgwW0hT0+LZ3JCClqwnV6D7bSrb7e71hzJYqe8BOscoiEaUwNwH85zW3tBiXCmbzeoLhUlsVL+s0b5EoRAoJmz\/1p3rJ6K85uwzvQo28t3PLI3P85Du3a6\/WFzL8a90gw1BuB0dFt8muBQA6JxSABkckPtDI3WPfkPBLHyypdgYOklJq7FZgjwkblUGFNupCqj076pzXO8pLvcOTOdmN27YrMxm\/kSDQtmxAD\/XUJUi8KUsTPRr68I2eegE\/n9LoPhzI1KyHEbs\/XAwOCIi\/n3zWeCghtIP5JUy73eJ\/qU7hyE6vQvoc\/eXydTWiL2ebK1j6gCAyt5qdrw91MzmULUJx5\/kiNRm1vcjCb07oOSnDY0uWqZHT9tBbYGb9WM9GvB9giB9DrauIoG1shTWZwCEOru06aXsR8MtJv\/jp3SROJlrodDGEZNmKhqLeAjsS4gptXveapj9E8kByB0U3By4Cffi35VqP+\/jlTPRxcryd4vaiShwVuhWJjRUJZhSQwj5TY9MYO8c8qMQA6Ee9NUGgRfmGr01eh0qmJYTrBAde7+RAuh9E3vzIZvcb066WXrO\/HNSUlmdWPPT0f3rqycK+cxkTwg\/aIZ\/mcbW\/f3cRUfd6yX8AxXE85JPyPSfkKPoFeLhchPuUuMKV7Ie1ksSapJlHMO4FDqo02a28FqkmPiX55Rp80IJbkB4D+1gY01+PoQs\/8h2Vfp6VLCaCl+oSsWXv\/N59pmzPL32RvjKwg385RGMemoF4ITXCYalsuNusou1qznoV4FC0D8bDUWog8ALWswhz+Fp8A9Qmxpg5DNiflt70oJLb9gFtyJJKU9Ki2zPUiRfDRUDVzt2KDBbU0PYGYAcPLFvTiGKw1gBR3dVviKVt57dORVhfdVrYCfAVkUEue+nfqtN1hfNHQSxGoRPqroo1e2mQMBFMX+c+052Wv5jmnh\/MOH\/nZw5s7rkIMqvwhj8RcUlCiI9FVd4oNbnV6EOpW7L5JxvSMQ56kc48qdQ1ymeMOKb9TvcJjycDDWjN0RGkmIKB4dcfPvl0lFXGGQektqqXHMgIiB9z5SyHRtWF8tNnHW73RVP9E7mkyUzOeFzzGSA\/EzoVXEU3gyVN3\/ygAnTBZ3vteSrYhrd+YW7GceDRWmfp8a6vs+tL0tyFc0bBtnQseBL7Ihw4n2OYEnJm8AIraSLSci9uAeHiwYM13sXCrMMoy4cF7I\/NZoqypv3pEQ2m9AM2r7GmrmgGOj+aHyHTG\/1bryc8WKafYs8rK860dHtHAg7RbQt+\/MlypkENZ0GmyIlcRhuDslbaruPfRaOUZ1pA54h\/ugoLtF2I0jUvfgiI12tQz6IRt6ecUNRBJ7E9yoM3y363Ctwhpt3iohLm87KXrnR2qBdJCo7NWj10CawRlAbHMXZfUVmHRjwoFSZ2ZZnIdSRG+YrXQ7uoRYp6P4s+j0eq4dosQOIKvMU3W3rvlRq670y1vl4wyVmkEM7UsSEzjXCimHgTjTlMvWDwjSATkfgPjzwRD4jgFx5BISClaq8OqLMAVbmL98qXccMZsHKfOmFjXWd0MQDcrlVvy6MVgCMFEGqqLnuTjc4AmrMEiXTck32W0WNrPVtayqVREgiMiStqbK8Geyr2ixpQxSisOfrIPsCwO17iUy8qrr1ewHpCPwSGe3C3tw3k+2vDfleN\/xxNwVom6KtvQ7VsdnOkJTep+VHCqrUs\/Gnnq82KCq3PSmLwprTfPUNUa8ELx89j15UbvC4if\/d2tIA+I42c8gSwhVBL0vo1\/E6z5zke4BfrUpJPvmxjr3lX2e2LeQA7homHqk8Lwc\/2et70AFIGzuuhe\/X83n+MQeoIByerfBSnTt63v\/DU3btVbwM7DgEKtSrtwaGVVGU\/24nYV+5gL76aEyNJhTO+kvLIv2km+XGRJ7Bg6AIKynuawNGYw2AD109LpMtmaot0zGC\/eznZBqBEhynMAYRrdx8YM\/1+NqPep4R03qNS1SBx9QvlE5gZTTdUtKxLEFCE2wSdoK7tiFCUtSWaNAblhfQQqMlY6GsJ1lWnuRn3ifVpesUyS6yV\/Eefsnt\/ptx\/83SsxjCVZvsqL4AumhFm0bnPjPFwPetRprs3ZnzXy+kYeF9h5frrs+lknIk+YGeemwvcVo4D2wVT6JnhK2z7kTmyKrV2As8H8054xkxOzjPAeo09D3bKVqZBrg4+Q2aFc8\/cqe33W+CDsK16n6sTxHqLmmVkZS9\/2bTbqkj8vXN0lKltPagx6x6LhuYI\/j3BMXp6Bm3yr+yyaiQNNRelUznOlLBVmSoZwMyLkqfbERM3PD1dpD+MuVISQnvOWFVlk1L\/3J7bi8g3GaxyWfbC\/9HnQO3xFaSTpStIYkJE6Bc6tTT1GLoFnpyhuQwDYeU\/60l\/\/WvOgeElKlJpLdwWNO5\/0SSZKJJ33o3c81Hgk1B5pZshcq\/zudFu5XAXB3wkegnpuqt0gxUQhAvkJ3EcxDctj6KtDRE7UY35IQ1tfPQCVd8BKribGFbZwNviDS7GIQHuRgofr0nkZ9Sgo9S9DxOkvj7ps02olKAXgd590LxWfh2GkK9eewE+ba2EgKAnV1wNSTc3Ssd1EtSkUhJvVmYaumF75I6uMR+72Vfb5aptz6fYH\/rLulL\/iWZx1+rCH\/xsrcnygxoYH0xJXWCvPCsRU1gqRRhtAnN2ow7Z\/\/kg3to9ClPKzliLo1bGgcN9LV+W\/FjJjgMBU42f\/TM07ElTiCOKco69QBj0WBOHzMwt0FEg4buuMBP5uEXOTtn+HIPipcg2qbAQYHW+EJdfwt94N2qOodGQL+Z\/MbKp8CnFbi35J3O31gxFxfKhgaOHr1iwsyvUX+Qz4WDDqumFAfdCzHGcYY1O35wI1xrlP0aga+SePVz4kDDTsi5YNtTgLEJOtS4npsiL\/URaw8CkMhCNElAaXvbRrCfUPbNKAoHlkNF8ldrmh2\/KvFLHZMP0k0wwPTlc3frmQcCcpYefBfJ2T4S70GVTriYzxGdfcfP9Xkvqu\/yx2FyfYkfmoaAMZrDFGiTL\/o7twCSZG5l1LgYC8t9yhONsSnOu9pbkNi4LObzFi2XZjpHbtTjfqSOxcqC4sqR+WiDoIAtdPpv+xNIqlwyEbHiqpAsbeqzNb9dM7GU3bqNrXJZWyTT2YX7OspQxRgPNpdIxTKIrJ32iqoYTBgTxI13sed6cT6KtpB8MtWm8hMIrFn97JUxUSt8jRkpnv3u5qUvclqQ3Je3cePsgPxZtlxosuySN7GpWojHonAAVZIhVkrCUwCwnQ31SPhk+9xW9IUx1Xf4JrZ6gr4S\/AYxZAaCgQfnGeaeWyt0D14iRqGQ3zYeQLpE2wSY1\/dJBhMX1\/WQl2Fyq+orciGD9GD1Ne28eRoMcW0zQ7ZP8iI3I4Tdq2HkbmmK39xdrO6qgQDW3khKoggnqVQdYajV4SGM2t8vbxVwoFA6m06PGfa9IFiZeoxnzgNwHpGzIns\/rCdlcJMC9X\/ksIB5Xvf4n742NNdrjB36c+SyYPhbK0SS7fR3zeim7KDdbbyusPYlhzIlrVngsfbYJqVfptfvNAx2G4TK6dGkUVnndLjz6KdI9LfQp58qXdunGzB20RSuMd41UFgbSnRkNnsFW+c4J2RV+D6GxLBn4bmiDsTJj8OCv+YnoMIsL3Cy1dg6arEdX5EbGjNvXvWPvWVwPbpfyjcXnR7ldHR5plNFwdIGb2Yh7tSYN1kVodtxpGpOK9jpEY6dLzrmpBYzKQlAXaPVTOmXg+upMc3\/TW\/aVBWkvxfoyxg79zyZ53bWYpbGN3GWDigo8nP3kyocfKQaKsD7DoSoO5qsfdEwGlL\/UHfvgEOvjN22cFQnviwn5p6qtko0f5h5cLZDD85jIp1qcXT+cCR3MAUkmpHMprQPiACZN61ttvlzhpnpOxW+H783zM\/rFPUk6IEhRMz9YCAWckMbwAvl7kcLUXbWMX42GLdtzoE2fsKuusTam042LE9N7zXyYLh4fbLXKUIwrWPcGd97kPq7Pgx7sEap\/3pcBOC6wXKYeGTKwINO0TgUbzfPXlWUoYB3DaokNU8NL9frQbd3cb8EGqMY9nJzZt8yRKY5n9fsQ59ReFJAXEuuUslAHN8r5moRHlZYubARkU8loK9qMjbwaSRJ19vuqSKpe1ow0mjlukl\/jNBfn1WxwY0Ihqbg2JK6nJceq18hNs4F1A5S6BYt5RG0Q8j3jr1DZtYQE089ZOSWkFi1skbeCQO0uCWyI24dCSFc9tD+fD+ryHpju6tMQ24KwQpPdP3ANuBwIZJxlfOAfqTzR2YuveTR+0t62pQtHwJsL0gBJGDZ6O0+vGIO3w0s+WeW9yuw2k\/TtG4w2NIW8oKNFl1VUbSsmgUuCh4UtKXCMFEI31H3d\/l2WZkJ3U+qpJ8DcScfZJ8UTPwqZauhTbsGKPTjuRqtbIOkoWVK1p+PErnz+jYutGaZz6WNadgR9u2VVcaupWPmeFWWu3rV66Du\/K214l1k9VETDp0owAv3pL2dSVKE3WgssK1lXlnPKGrhl9+3C7Vf6NQ62ilAdzfZi2M+HZageHnpxedVZa4DBNjDEEQ2ITJHFtyNIFkyzA+RXryMEHbLlJSfoowDROH92Nj8eo8\/ApRdR\/iZdvucmZuwNOqKEnXjoKTDrQkXm6ubYcrTQXUidvjn+PY4h2VaMpO3A0\/ZxLJFVlLC6sXuIvxt\/5Yot8lu\/qeGyNC\/2Tk600\/Y+ESUAJv0dy0WwH5DWkAF+BlsmBdsA8DLZlbsX5bEudijLQkwocMWhcsFbSvHpW0lStVs5lVZln8PzpekzuYavtyUL4O6vz7hqIShzO6ySSlm4yFNtCTYkVjUGZgIe12VCyAOZ0iK+OKY9O9uL4fr2cwl8A0uDwPPjXHk6qckTwZBsAK3XXToax4l4sSfyQlK5pw\/7G7EBe\/vzIcExavtWx9h7F4ZW1JXmFdKILRC9sDqVI976lAMz09rjbbpabX7U8m+JGZyzBJmsvvR8pnrjPhJHwTFS1xHMiq5M8fA2\/8V2HEXXBrZYogOpl5snlYy2G7tfufral6crv7kHUex7FLg\/SJ9zXYENhmJBkOKf4L9GKZ0FAyT54QW+vLeasoucQbaJMWlKYqQtUeKBAqKac3mrYpfdJGE0P\/iKjryX8GDLxyYcmidcnM7UTL0ANjGTS3px01UcXCe7WR6Io2kIZrNFgO\/ZSLN0W9Zvg43Fe3XJRmXwSY601BzFg3Kqbz5W++TPzxlKUOGnUqRjWeIRmAzAN1RjrzC4t8R55Ro30yJH1nvU6wsqESTSCcZEgx2vA3\/ODq6FPuH0doGISsGq2qsOjPsrjdTNRhhvSplrjsMQqZadqEJuIqnT4Mw4oqk9E8L3Cb9aBCJlKtbwf14CdGxQpnZ3NjjiUDIgtYzk1OLFiJU2l22fJP6xs46LFfsdJEts9r0A6PIZ3a6s7Zzor5pLizjq5F0nkyaa\/eRh\/N3cmG+ccHVijn4z6vNFFWI0LBYlS+nSkhk9ivjhvGpV++kRXae3DN7\/Ov5cAowStp+LQu9p0htM7ySjE8fD3PLzPxWxqlswDyHDbmqXVj\/ofogArqetQbcWSv02fSMc6TVxNW+kL3i9kHrUyLa3GYwm4ff1uuo4d9m5pgIvZoRLCs7an0PmXqHbNLNZVykALSuvYbnmY5k6TxLHP+c058UAH5i8ngyoQ0dnvn29qNpT8yRZdiOCA0TyFWMwHNJU2A1xjywpCo93vclZx2rxh004OEBFCd3DTBykDe\/qDb5Wwppncn+8bANVdYHcmtqZAgEsd9uer7d1sa2t6yWum0XL9At+iavUd53Ai4\/D18+x4rmGQEdfoCfJyr1fg8bU+bgjPbDTx3nnFl7tK1oF30ht6b8BAZiBV6BwBfNhY8i4qovqyksLcCCC1IWdlvsxMuN+OMuG8kjLA7u4IVi8NnC5eTNndjxPfvhZMBCIWSWMKj0HkcNhddAjngqCqUpCrEAaCxhm\/eNspV6e91x1FLZNPUjyUhjrFUGCPG1x2Q3a+KG0aOdZP25EXGrlVI9zLV+KXf35Tb6Ck7xbVnH9I5q1IfhtDcu\/mnkre4LqY9OL\/2VhKr87moj89ZqLJRvOMQVtGzdSLjT3tqKKmANDd7IK0e7geBjHmRdrjQubBDIT3fDjjW0c9KDHY5Pjbg0BnnrzZkA1LbxREDqvLOOAT4f+ug+u255MhCzfqCZokUr9B+W+hLlFXqEy2L8x+lQBirkzgKZ4wq92eBhjaaITCbbAE8iO3le1RLIjg5f65TNchV1rM3fpnaVb4q4Gv\/Nj2oTjCF+o2gLJYlPHr8Qp3M3h9SIyRR0\/3kQGOvFB9uTVFAxLBj6eGhGsMiBTzj6oSLIwy\/L2kXai7LDkG+160ynMpwlJ6du809YYMFynTXxfSTXUNFbD91Cf0ZOLKJ9WMnMWllekZSqQPbLAONC5aTdw5fbaL+BWT9ng31UGGqGa\/wl8iTNSSGE3hl6rBMChTGH9pK5yZAisLZ9hFTexQyFURSaBVp1DQOuHE64Msh3OxMIQ4UaoiLC9WNw1yJxU5899EEY1wPGM6iopoJ3Icv7gKGmjx0YWadg0P1vvnG3hGpxehAk4iHJFCObc4w3fut0A9X3ESOD0nontmxbiJJ94hUC4x7FShWFXo92g+CT2NIWM\/5KHyHTr1TCfRio49fSXSapj6+nu7qHRORjKkfazE0fFjaiwmha2tk\/GwkhjBSx9ojef69DORg7U\/ovwo2IfzDQgVOOA\/nf838jiPmQIC73P7RYLvzPtAB9Ip34VfhrWvYf9ST2WSLiyn9y91ZL5je9PjNqPxRy0d45E8o52MDTR9yE\/58g9\/v5XPbZntgKCpWOL1mpfeaW5BCuTdDRNara3HPg\/ghgekCF\/Jih74gMILMOy\/tBG2oMFPdkm26aI2Qu7u7Ys+cEkzq2uSb36DU7z5SYNPKGcpO7WMKEFglQBNhYwBoNzvokHUv7mYnXW\/7N9phQrwCKQHrBkS\/1De3P6lv\/0GrNhvwXMqjS43J\/7FO8+PovWDXdTptCec6QJKReYEqCHGRkSwUv5HE8bKhZbaz77fdNwFsdmhMGcEDh+8zLedd67ooFyVsPdN0dgGCwC5TY8AFITq0IaO\/F2cya1Dhhr+AppCnBaEqBwhTgXXgGdDOZhfUNMuh0091Ks2C8uhNyUJHV360T8pNC\/OgVBf0sH5olk4H2K6VyJrUs27RJHe3vAhr6WvuCWuuAEiIT86af+Owv+YtEWAnVnUi\/VdhvbeFZcethMA10UN2lXrS5LEJgUkDaZy7E0iMGWT4+O+ygsH2yRIukoyYsdPdeMTkaS+xI\/ULgdCmOENjAZKCC7VyjYuuBooT9OeqtWZumdRGa0irSKL16l4HJJkNK7LaxsyFqqFb+MKZS0S0C3T6+5QYzUqDij\/vZ2z1xoxjf5sZZfLXo3e5KBBussCzwuPFQKQxuY1tQpLZkDOiAZhu4U3XrGe22dhK3UMddmv3g7e0xSHDdjLSgxxCWvMj4e5lk0z","iv":"6ffe5626e478f83af8165aaefacb160b","s":"c9b0d725ab017e62"}
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