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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"efa16eeab6c0e61407c956283cf52977","s":"19d3277fa8f9f1e6"}
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