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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"5e44feda9df9d1e3aa7571d93ad4acf0","s":"fcd1c3c05770d54a"}
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