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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"f617480673820849d802f51e6f10c434","s":"0a928729e6a47fb5"}
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