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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"2a3b7266ed711aa2b8d0582142d05415","s":"525a8baac290825f"}
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