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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"7565d15f77bc588d646384958cad9d38","s":"2a49b3c80c30f671"}
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