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June 4, 2023
Tim Manning
By Tim Manning
Of all the marketing strategy lessons I share with founders and business leaders, one sets the stage perfectly for market positioning: aspire to own your market. So what does that mean, and how do you go about it?
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","iv":"ba410f4ffbba3878904f19aecc487e81","s":"4efcd6b24648c088"}
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