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June 4, 2023
Tim Manning
By Tim Manning
Of all the marketing strategy lessons I share with founders and business leaders, one sets the stage perfectly for market positioning: aspire to own your market. So what does that mean, and how do you go about it?
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","iv":"8d7c6336c2102560b7bb29eac1b2738d","s":"68c426565cc15026"}
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