Ettinger London, whose CEO, Robert Ettinger, will speak at the Luxury Marketing Summit on May 13 in New York, supplies leather goods to His Majesty King Charles III of the United Kingdom. Image credit: Ettinger London
Only two weeks to go before Luxury Roundtable hosts its annual Luxury Marketing Summit 2026 in New York on Wednesday, May 13.
Nearly three dozen top luxury marketers will share intelligence, insights and best-practice tips on marketing and branding that will resonate with aspirational, affluent and wealthy consumers locally, regionally and worldwide. These speakers – hard-to-pin-down CMOs – are also eager to network with fellow delegates at the conference.
“Focused branding and targeted marketing are the need of the hour as luxury brands and retailers seek to recoup share and grow their business amidst the ongoing geopolitical and economic challenges,” said Mickey ALAM KHAN, CEO of Luxury Roundtable.
“We’ve gathered some of the top luxury marketers to share time and insight into what’s working for them and what’s not in terms of customer acquisition, retention and reactivation, as well as brand-building and awareness,” he said. “Plus, they will also share professional development tips on how to grow as luxury professionals working in the high-end market.”
Do check out the agenda below and join us Wednesday, May 13 in New York. Time is short, so do book your spot.
Schedule
| 8:00 am
Breakfast and Registration
Tank up on nourishment, coffee and water for a day of extensive learning and networking. Get a jump on the day by networking early with fellow delegates and speakers.
| 8:15 am
Welcome Address
What is the new face of marketing – influenced by evolving consumer behavior, AI and geopolitical upheaval – as affluent and wealthy buyers become more discerning in their purchases and brand loyalty? What impact will these developments have on customer acquisition, retention and reactivation? How should luxury marketers prepare for the future?
Mickey ALAM KHAN, CEO, Luxury Roundtable and Luxury Marketer
Eric P. Berger, senior vice president of wealth management, Gramercy Wealth Management, UBS Financial Services
Mollie Hanna Lang, director of luxury marketing and marketplace operations, Howard Hanna Real Estate Services
| 8:30 am
State of Global Luxury Brands
Is consumer trust being earned regularly and authentically via product, experience, marketing and relationship building?
Milton Pedraza, CEO, Luxury Institute, and author, "Relationship Mastery: How Elite Professionals Build Trust, Loyalty and Lifetime Value in the Relationship Economy"
In Conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable and Luxury Marketer
| 9:00 am
How Global Luxury Labels are Growing Their Brands Worldwide
PANEL
Growing the brand globally and targeting varying demographics in the current market is not for the faint of heart. What type of marketing and branding does it take to generate awareness in markets such as the United States, Latin America, Europe, Middle East, Africa, Asia Pacific and beyond?
Robert Ettinger, CEO, Ettinger
Ève Laurier, chief marketing officer, Bombardier
In Conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable and Luxury Marketer
| 9:25 am
Culture, Creativity and Craft: Luxury in the Human Age
PANEL
In an era defined by speed, automation and algorithmic influence, what does luxury mean in truly human terms? How do culture, craftsmanship and creativity shape modern luxury marketing? How can brands translate cultural relevance and craft into marketing output that feels both timeless and urgently of the moment across physical, digital and experiential touchpoints?
Iris Chan, vice president of growth and marketing, Maison BETC
| 9:55 am
Networking Break
Mingle and network with fellow delegates and speakers, grab a coffee, stretch your legs.
| 10:25 am
Luxury Marketer Spotlight: Aston Martin Lagonda
FIRESIDE CHAT
How events play a key role in customer outreach and retention for the storied British automaker.
Laura Ingrassia, head of client events for the Americas, Aston Martin Lagonda
In Conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable and Luxury Marketer
| 10:50 am
Luxury Marketer Spotlight: Joseph Ribkoff
FIRESIDE CHAT
How focused marketing supports the Canadian fashion brand's plan to expand retail, ecommerce, and global visibility.
Brett Sugarman, vice president of global marketing, Joseph Ribkoff
In Conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable and Luxury Marketer
| 11:15 am
Luxury Brands Build Demand, Associates Build Loyalty: What Retailers Must Do to Win – One Relationship at a Time
Luxury brands invest heavily in marketing and brand building to cast a wide net and drive traffic. But without the right strategies at the store level, that net has holes. Client loyalty is won or lost on the floor. What is the magic that needs to happen between a client, the product and the sales associate?
Martin Shanker, president, Shanker Inc.
In Conversation with Erin (Mack) McKelvey, CEO, SalientMG and The StartUp Marketer
| 11:40 am
Luxury Marketer Spotlight: Hilton Luxury's Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and LXR Hotels & Resorts
FIRESIDE CHAT
How elegance, cultural significance and making every arrival feel like an occasion, supported by astute marketing, are key for long-term success.
Jamie F. Kerr, vice president of luxury marketing strategy, Hilton Hotels & Resorts
In Conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable and Luxury Marketer
| 12:05 pm
Networking Lunch
Break for lunch, network with fellow delegates and speakers, stretch your legs, catch up on emails and texts.
| 12:50 pm
How to Ensure Client Loyalty Across Aspirational, Wealthy and Generational Segments Globally
PANEL
What makes different segments tick, and how to earn and retain lasting loyalty from not only the top spenders, but also the core and aspirational customers, as well as those in different markets worldwide? What do the wealthy really want?
Stuart Greif, executive vice president and chief strategy and innovation officer, Forbes Travel Guide
Emma Wilks, vice president and head of marketing communications and digital, Grace Bay Resorts (Turks & Caicos)
Jing Ulrich, managing director and vice chairman of investment banking, JPMorgan Chase & Co.
Rania Sedhom, managing partner, Sedhom Law Group
Marie Driscoll, CEO, Driscoll Advisors
In Conversation with Silvia Coleman, vice president of market intelligence and strategic growth, CXG
| 1:20 pm
UBS
KEYNOTE PRESENTATION
Linda Arrington, managing director and regional head of marketing for the United States, UBS Financial Services
| 1:45 pm
Luxury Marketer Spotlight: Mikimoto
FIRESIDE CHAT
How a legacy jeweler maintains brand luster and respect for its heritage via product and communications.
Michele Horner Crowe, vice president of marketing, Mikimoto America
In Conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable and Luxury Marketer
| 2:10 pm
Networking Break
Mingle and network with fellow delegates and speakers, grab a coffee, stretch your legs.
| 2:50 pm
Building a Community: How Chief Empowers Women Leaders and Marketers
HOW WE DO IT
The executive woman's career is often not linear. Enter Chief. One of the most successful corporate networks for women leaders, Chief offers access to exclusive clubhouses, annual summits and events at industry conferences, guides and coaches, and top-level training from the Wharton School of Business. What need does Chief fill with its network? How does it empower women marketers?
Alison Moore, CEO, Chief
| 3:10 pm
Making Experiences Count: How to Approach UHNW Consumers and Build Their Trust
Technology, global expansion and specialized teams are reshaping luxury lifestyle management. Knowing this, how should luxury marketers serve UHNW customers and earn their trust with each action?
Lauren Wilt, U.S. CEO, Quintessentially
| 3:30 pm
State of Fashion: What's New and Next
How is fashion evolving to meet customer needs and desires in terms of creativity, product, tech and sustainability? How do established designers and fresh talent market themselves across generations and aspirational, core and VIC segments?
Jason Schupbach, president, Fashion Institute of Technology
In Conversation with Missy Pool, CEO, Silver Linings 777, and former flagship leader, Apple
| 3:50 pm
Driving Growth in a Challenging Market as a Luxury Brand
PRESENTATION
In the current luxury landscape, driving growth, creating desire and retaining loyalty is more challenging than ever. The brands that succeed are adapting – truly understanding their consumers to craft culturally relevant messaging that stands out and drives the path to purchase. Landscape analysis and case studies will reveal the voices and channels behind luxury performance today, showing the data that brands need to turn insight into growth.
Tatiana Ferreira, chief customer officer, Launchmetrics
| 4:20 pm
Brands and Consumers: Are They in Sync?
PANEL
Are luxury brands and their target audiences on the same page? Are brands preparing for shifting demand as new generations become buyers and have different expectations from their luxury products, services and experiences?
Nathalie Diamantis, luxury consultant and former Americas president, Pomellato
Jeanniey Walden, CEO, Liftoff Enterprises
Lisa Koenigsberg, president, Initiatives in Art and Culture
Cheryl Fenelle Dixon, CEO, Perfectly Clear Communications
Pamela Abbott, executive vice president and general manager, Interluxe Group
Adelina Wong Ettelson, principal, AWE Global Advisory, and former global head of residences marketing, Mandarin Oriental Hotel Group
In Conversation with Mollie Hanna Lang, director of luxury marketing and marketplace operations, Howard Hanna Real Estate Services
| 5:15 pm
Closing Remarks: The Road Ahead
What delegates must do next in the 30-, 60- and 90-day context.
Mickey ALAM KHAN, CEO, Luxury Roundtable and Luxury Marketer