How to determine retail point-of-sale investments with a measured approach
Posted By Luxury Roundtable Columnist On In Columns,Featured,News,Newsletter,Research,Retail,Retail | No Comments
{"ct":"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","iv":"1e4e43a728a1568794c5e3927aadc8ef","s":"77975beeec6242a1"}

Gucci point-of-sale. Image credit: Gucci, Communisis