Which direction is luxury headed as some brands outperform others in an uncertain geopolitical climate?
A Luxury Roundtable Presentation with Unity Marketing
What do luxury industry insiders say about the state of the luxury business? How do they view the normalization currently underway? How to set strategies, including advertising and marketing, for the period ahead as some luxury groups such as Hermès and flagship brands within LVMH blow past others?
In its seventh year, the State of Luxury: An Industry Insiders’ View report is one of the most reliable barometers of corporate-side attitudes to customer demand for luxury goods and services. The study pulls together first-hand responses from hundreds of executives worldwide across diverse luxury sectors to portray a picture of advertising and marketing strategies that work and do not work, making the report indispensable for luxury marketers.
In this hourlong webinar Thursday, May 23 at 11 a.m. to noon ET (New York time), Luxury Roundtable and Unity Marketing will present the results of the extensive proprietary study conducted in association with Affluent Consumer Research Company and The Home Trust.
The webinar will focus on:
State of the luxury goods sector
How luxury services and experiences are evolving with customer expectations
Advertising and marketing strategies that resonate with the market
Business outlook for the luxury market
How to make this research actionable
Speakers:
Pamela N. Danziger, president, Unity Marketing, and Official Partner, Luxury Roundtable
Mickey ALAM KHAN, CEO, Luxury Roundtable
All attendees will get a free copy of the executive summary, as well as the recording of the webinar.