New York skyline at night
Save the date: Luxury Roundtable’s Luxury Marketing Summit New York April 17
Creating desire is the name of the game for luxury marketers. Brands from luxury giants such as LVMH, Kering, Richemont, Hermès, Chanel and Swatch Group are some of the most adept employers of targeting marketing and engaging branding.
What can the rest of us learn from the efforts and actions of the best luxury marketers? That is what this edition of the Luxury Marketing Summit 2024 will set out to do. The day-long event on Wednesday, April 17 will bring the best and brightest minds in luxury marketing and branding to share their insights, strategies and best-practice tips with those in attendance. Speakers to be announced soon.
Limited to 100 delegates, the Luxury Marketing Summit will be a roundtable format, encouraging knowledge exchange, interactions and networking. The event is part of a series produced by Luxury Roundtable, including the recently held Luxury Outlook Summit Jan. 17 in New York sponsored by UBS and Treasure Data.
Please email us at events@napean.com if you would like to attend the Luxury Marketing Summit April 17 in New York. We will email you the registration link in the next few days for you to register. Please email ads@napean.com for sponsorship of pre-event speaker cocktails, lunch keynote sponsorship and networking break sponsorships as well as seat drops.
The tentative agenda is below.
Luxury Marketing Summit 2024
Wednesday, April 17, 8 a.m. – 5 p.m.
Theme: Generating Desire, Desiring Generations
Venue: UBS Building, 1285 Avenue of the Americas, 14th Floor, New York, NY 10019 (entrance on 51st Street)
A Luxury Roundtable Presentation
PROGRAM
8 a.m.
Breakfast and Registration
8:15 a.m. – 8:30 a.m.
Welcome
Mickey ALAM KHAN, CEO, Luxury Roundtable
Seth Rutman, vice president of wealth management, UBS Financial Services
8:30 a.m. – 9:15 a.m.
State of Luxury Marketing and Branding
How luxury brands and retailers as well as sectors such as real estate and hospitality are drumming up desire globally for high-end goods, services and properties
Mickey ALAM KHAN, CEO, Luxury Roundtable
9:15 a.m. – 9:45 a.m.
Brand Fireside Chat
How a Leading Luxury Brand Approaches Marketing and Branding in 2024
9:45 a.m. – 10 a.m.
Sponsored Networking Break
10 a.m. – 10:45 a.m.
Rethinking the Luxury Marketing Mix with Evolving Generational Behavior: Product, Price, Place and Promotion
How to adapt luxury marketing and branding as baby boomers and Gen X yield to millennials and Gens Z and Alpha in purchase influence and power
10:45 a.m. – 11:30 a.m.
What You Need to Know About AI, Spatial, Social, Influencer Marketing, Data Cloud, Search and Email
Tools of the trade for successful branding awareness and customer engagement efforts
11:30 a.m. – Noon
Fireside Chat
Creating Desire in the Current Environment: The Art and Science of Luxury
Noon – 12:45 p.m.
Sponsored Networking Lunch
12:45 p.m. – 1:15 p.m.
Savoir-Faire: Achieving the Holy Grail of Marketing
How to catch the right luxury consumer at the right time with the right message in the right place
In conversation with Greg Licciardi, adjunct professor of marketing, Gabelli School of Business, Fordham University
1:15 p.m. – 1:45 p.m.
Positioning: How to Set Yourself Apart in a Universe of Endless White Noise
How to stand out from the competition and ensure that your value proposition is distinct
Seth Rutman, vice president of wealth management, UBS Financial Services
1:45 p.m. – 2:15 p.m.
How to Become a Successful Luxury Professional and Win More Leads and Referrals
What qualities are essential to reach the top echelons of luxury
2:15 p.m. – 2:30 p.m.
Sponsored Networking Break
2:45 p.m. – 3:30 p.m.
Exclusivity and Experiences for the 1 Percent: New Membership Clubs, First Class Cabins, Bespoke Commissions and other High Luxury Pivots
The air is getting even more rarified at the top. Can you or your brand match?
3:30 p.m. – 4:15 p.m.
Brand Leaders Share: How to Engage Customers and Prospects
4:15 p.m. – 4:45 p.m.
Curated Tour of UBS Art Collection
4:45 p.m.
Conference Wraps
Please email us at events@napean.com if you would like to attend the Luxury Marketing Summit April 17 in New York. We will email you the registration link in the next few days for you to register. Please email ads@napean.com for sponsorship of pre-event speaker cocktails, lunch keynote sponsorship and networking break sponsorships as well as seat drops.