Veuve Clicquot is distinguishing itself from competitors by vibrant imagery, collaborations that resonate with existing customers and old audiences, and packing that is eye-catching. Image: Veuve Clicquot
By Luxury Roundtable Intelligence
Join us at the world’s key luxury outlook conference to set strategy and tactics for 2024. Gain insight into the minds of affluent and wealthy consumers and how luxury marketers are navigating growth and challenges by doubling down on quality, creativity and distribution.
This event is highly recommended for luxury professionals across all fields, including fashion and leather goods, retail, real estate, marketing, consultants, travel and hospitality, wealth management, automotive, beauty, watches and jewelry, wines and spirits, media and publishing, lawyers, tech and the arts, among others.
Learn from and network with speakers from De Beers, Moët Hennessy, Saks, Apple, Pomellato, UBS, Kearney, LVMH's Starboard Cruise Services, McCann Worldgroup, Forrester Research, Madison Avenue Business Improvement District, Luxury Institute, Town Square, Driscoll Advisors, Moses & Singer, Sedhom Law Group and Digital Luxury Group (DLG). These senior executives are here to share insights and experiences.
This daylong event Jan. 17 in New York will focus on the state of luxury, identifying pockets of growth as luxury shoppers up their travel and aspirationals spend more on experiences, Saks’ view of luxury consumers and its own marketing and growth plans, how groups such as LVMH and Kering are shifting to conscious approaches and sustainability, rise of values-based shopping and helping retailers and their sales associates maintain their influencer status.
Also under discussion will be tips to better understand China’s luxury market and discerning Chinese shoppers, why the retail store matters even more with the trend toward experiential shopping, legal overview including advances in copyright, trademark, tracking and data protection laws, digital touchpoint adoption and best-practice tips on luxury marketing and emerging tech such as AI. The event will wrap with a sector-by-sector analysis for what luxury professionals and marketers can expect in 2024.
Bottom line, the dozen sessions and many expert speakers will help you set your compass for the year ahead. Network with attendees, chat to the speakers and take notes. We are here to help.
Many thanks to sponsors UBS and Treasure Data. Contact us at ads@napean.com for sponsorship opportunities. AGENDA
Welcome Address
8:15 a.m. – 8:30 a.m.
Focus 2024: Aspirational, Wealthy, Local and Experiential
Speakers:
Mickey ALAM KHAN, CEO, Luxury Roundtable, mickey@napean.com
Seth Rutman, Vice President of Wealth Management, UBS Financial Services, seth.rutman@ubs.com
Global State of Luxury
8:30 a.m. – 9:15 a.m.
What is the state of luxury and how have luxury brands and retailers responded to evolving consumer behavior and economic and geopolitical events worldwide? Thus far, scale, vertical integration of the supply chain and strong marketing have buoyed the larger luxury groups and brands, but what comes next?
Speaker:
Nora Kleinewillinghoefer, Partner/Fashion and Luxury Lead, Americas, Kearney, nora.kleinewillinghoefer@kearney.com
Luxury Shoppers: Where are the Pockets of Growth?
9:15 a.m. – 10 a.m.
Affluent European and Asian shoppers have held steady in 2023, while North American shoppers lagged their counterparts. Will the market equalize in 2024 as aspirational shoppers up their spend?
Speakers:
Sally Morrison, Director of PR for Natural Diamonds, De Beers Group, sally.morrison@debeersgroup.com
Erica Guries, Senior Director for Strategy and Transformation, Moët Hennessy North America, erica.guries@moethennessy.com
Karen Shiers Gioitta, Vice President for Charters and Partnerships, Ritz-Carlton Yacht Collection, karen.shiers@ritz-carltonyachtcollection.com
Moderator:
Marie Driscoll, CEO and luxury retail analyst, Driscoll Advisors, marietdriscoll@gmail.com
Saks: Tapping Opportunities and Maximizing Strengths in 2024
10 a.m. – 10:30 a.m.
How is luxury retailer Saks identifying opportunities in the year ahead and marketing to affluent and wealthy consumers? What is the trajectory of luxury consumer and retail trends?
Speaker:
Emily Essner, Chief Marketing Officer, Saks, emily.essner@saks.com
Networking Break
10:30 a.m. – 10:45 a.m.
The Luxury Brand Landscape: Shift to Conscious Approaches Amidst Rising Values-Based Consumption
10:45 a.m. – 11:15 a.m.
LVMH has its water sobriety test and Kering its sustainability goals, even as they and Richemont continue acquisitions of smaller brands. How are luxury brands responding to core concerns of consumers as well as implementing growth strategies to boost share across hot markets such as Asia and the Middle East, while encouraging more spend in Europe and the Americas?
Speakers:
Understanding Luxury Retail Behavior
10:45 a.m. – 11:20 a.m.
Affluent and wealthy customer behavior is changing faster than luxury brands and retailers and their associates can keep up. How will this impact sales as word-of-mouth from friends and social media outrank sales associates in influencer status?
Speakers:
Nathalie Diamantis, President/CEO, Pomellato Americas, nathalie.diamantis@pomellato.com
Jerome Barth, Principal, Town Square, jerome.barth@gmail.com
In conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable, mickey@napean.com
State of the Luxury and Aspirational Consumer
11:20 a.m. – 12 noon
The U.S. consumer’s health has been underestimated, being in better shape than counterparts in other developed markets such the United Kingdom, Canada and Europe. Upward mobility and physical mobility – people moving to lower-taxed states such as Texas and Florida – also continues apace. This session will focus on the strength of balance sheet, magnitude of wealth creation, housing and equity wealth, and the Top 1 percent and Top 20 percent. Also under discussion will be trends in the luxury consumer market and sectors, highlighting behaviors, willingness to spend on experiences and other emerging patterns
Sunny Mehra, CIO Equity Strategist for U.S. Consumer, UBS, sunny.mehra@ubs.com
Networking Lunch
12 noon – 12:50 p.m.
China Luxury Sales: How Fast and Far?
12:50 p.m. – 1:25 p.m.
Chinese consumer share of the luxury market increases with each passing year. How will brands have to shape their 2024 strategy to target affluent Chinese consumers as they resume travel overseas and continue their shopping sprees domestically?
Speakers:
Jacques Roizen, Managing Director of Consulting, DLG (Digital Luxury Group), jacquesroizen@digital-luxury.com
Iris Chan, Partner and International Head of Client Development, DLG (Digital Luxury Group), ichan@digital-luxury.com
Fireside Chat
By Design: At Home With Tastemakers and Their Interior Designers
1:25 p.m. – 1:45 p.m.
How are the design and amenity preferences of discerning tastemakers evolving? What are interior designers and decorators leaning toward in 2024?
Speaker:
Susanna Salk, Design expert, Rizzoli author and Quintessence At Home YouTube video series host, Quintessence At Home, susannasalk1@gmail.com
In conversation with Mickey ALAM KHAN, CEO, Luxury Roundtable, mickey@napean.com
Allure of the Retail Store: Why Experiences Matter
1:45 p.m. – 2:30 p.m.
Despite the boost from the pandemic, ecommerce and mobile channels have not yet surpassed bricks-and-mortar stores for their ability to aid product discovery and satisfy instant gratification. Not surprisingly, the major luxury labels have doubled down on their retail store presences in established and emerging markets worldwide
Speakers:
Matthew Bauer, President, Madison Avenue Business Improvement District, mbauer@madisonavenuebid.org
Missy Pool, Flagship Leader, Apple, mzpool@icloud.com
Stacy Shaw, Vice President, Starboard Luxury, stacy.shaw@starboard-luxury.com
Ewald Damen, Creative Director/Managing Partner for Retail and Hotels, Virgile + Partners, ewald.damen@imagination.com
Moderator:
Marie Driscoll, CEO and luxury retail analyst, Driscoll Advisors, marietdriscoll@gmail.com
Legal Overview on Data Laws, Tracking, Copyright, Trademark and Discrimination
2:30 p.m. – 3 p.m.
The European Union and the United States are more aggressively pursuing – and enforcing – regulations on marketing to consumers. Add to that Google and Apple’s own curbs on tracking with their respective Web browsers and app stores. What do these restrictions portend for targeted marketing efforts from luxury brands and retailers?
Rania V. Sedhom, Managing Partner, Sedhom Law Group, rsedhom@bespokelawfirm.com
Milton Springut, Partner, Moses Singer, mspringut@mosessinger.com
Networking Break3 p.m. – 3:15 p.m.
Adapting the Digital Touchpoint Strategy in 2024
3:15 p.m. – 4 p.m.
An in-depth look at how brands and retailers will have to adapt their customer experience and digital touchpoint strategy to drive loyalty amidst fierce competition and shifting allegiances
Speakers:
Fiona Swerdlow, Vice President and Research Director, Forrester Research, fswerdlow@forrester.com
What’s New and Next in Luxury Marketing and Technology Such as AI
4 p.m. – 4:30 p.m.
A deep dive into marketing best practices and new tech such as AI that will drive customer acquisition, retention and reactivation strategies and tactics for luxury brands and retailers
Speaker:
Nadia Tuma-Weldon, Executive Vice President and Global Head of Thought Leadership, McCann Worldgroup, nadia.tuma-weldon@mccann.com
Sector-by-Sector Outlook: What Luxury Marketers and Professionals Can Expect in 2024
4:30 p.m. – 5 p.m.
What can luxury marketers in sectors such as fashion and leather goods, beauty, wines and spirits, retail, travel and hospitality, watches and jewelry, automotive, real estate and wellness expect in the year ahead?
Milton Pedraza, CEO, Luxury Institute, mpedraza@luxuryinstitute.com
Concluding Remarks
5 p.m. – 5:05 p.m.
