![The Rolls-Royce Ghost’s design reflects a marked shift in clients’ attitudes to luxury that has occurred since its first incarnation. Image: Rolls-Royce Motor Cars](https://www.luxuryroundtable.com/wp-content/uploads/2023/12/Rolls-Royce-Ghost-in-Tucana-purple.jpg)
Profiling a Luxury Icon: Rolls-Royce Ghost
Rolls-Royce Motor Cars launched the first Ghost in 2009 at the Frankfurt Motor Show. More compact than the marque’s flagship product, Phantom, it was created for a new group of clients who desired a more modest, minimalist expression of a Rolls-Royce car in design, engineering and craftsmanship.