The ability of luxury groups to retain existing Chinese customers to sustain long-term momentum will become the most significant challenge. Image: Unsplash
WeChat Luxury Index 2023: How to connect with 1.3B Chinese consumers?
Posted By Luxury Roundtable Columnist On In Advertising and marketing,China,Columns,Marketing,News,Research,Research,Retail,Retail | No Comments
The ability of luxury groups to retain existing Chinese customers to sustain long-term momentum will become the most significant challenge. Image: Unsplash
{"ct":"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","iv":"2ce8bb10baae50d3ad5748c45c05d05b","s":"07628c11aec79af4"}
