The ability of luxury groups to retain existing Chinese customers to sustain long-term momentum will become the most significant challenge. Image: Unsplash
WeChat Luxury Index 2023: How to connect with 1.3B Chinese consumers?
Posted By Luxury Roundtable Columnist On In Advertising and marketing,China,Columns,Marketing,News,Research,Research,Retail,Retail | No Comments
The ability of luxury groups to retain existing Chinese customers to sustain long-term momentum will become the most significant challenge. Image: Unsplash
{"ct":"7PnEUM7qGUGm3reQW+r6Dkta+9eSflt5d0tCmGIZ3pH94MGvu+tIAg\/AE+iTAYdQOduT3P2c14QK\/NOPWX0b2v\/\/uiLsZJJRguDB3oVqR\/drUnEubQNuRMK1pGyajJaXS84BjW1DbttABgYQOgLIcNu89L6paB0+icEpI5Gkw11\/eqAUAgMxY9HBuOQ44gWZqzmdxSzE0+Fwik23nD6ZMhazM8MmaGTy97dSiYGMkYTbqtlhmtui1u42u1rm+GDwPuW\/MahS4xnCZUHL\/SXW1WfEEngCqXUysvyT5loNBlWa3QV6RZqKA8I7mokz4iUBoqNIUjQNhTwhkox\/6IlPEf+y57ZhMZmnUEGhVDAhPWPKfXKf5uAk2w9hOInoSg65M0p16CZF3IiHL4pPO85U8Snf9oW0EBXsev0kGRgwGN89zTlHL1mIabo1J1frPFPCqU\/0ubo5cJglQyzy6UVpe3UuHp3ces37l6YFH+hLYRfif70XdJDydFEHjztEftrCHu8l5sdw86irm\/VnSZeKm6yVI4S48Z7LioScZH43sHMU7sfqev6w3gIvXx9Av63D2wlTCN7wKWpol1iN8hzA6Ta4e2JqEnTE5hU3Qs\/fBAIkwwEW6kvwtatv5kWcwXvuM2OZpBuxMm88mei0xJ5jjd4tHozysoAuHULolzW1xX2TiXviasZdALxAZEJugvxEG0HHmt2OxCCoqnF66e9UZKmdPwayg8Rc5zFOPIG69PqnTdX5fJ\/vpMQcZBx\/1RveDJIeDOd+G8rLUz+SUFQQmo7dcPl\/yeKg4WrdKJ8n8DKrAZY4JrlF9R9QF+Q44VCne1WH9fTqR8q2c\/GW\/H7rHGo+P7\/c6IGK0wgPZg0o0YgpEIgik\/VBMPJMOt09hmOUsfPRUP3\/lgFJEnbrlsBXTPtj1Eca\/o6Os+QvtAq8eEc5Ds5l3A9uzn7iyv5CMoP\/FwAUIwec+mmDHjrs2rIS0cQFvASmYhj0La8DVZ+fLFqF0m6d37W8m7wzyE9sgjk\/rkPBvM3Du8ISee7oCmK1vMTm2l5CW5MVaOpMqpTzQCOdS\/SD7ma0aPmRFL7mBMDxo7RL7bMzih8f0XvTUNIyJ4RSoqVkzClkVJa7xCaGv+ltlW7g+3kLm1Sa1AML1Xni16wyx244BmgRCzWo3Bf+ujpqqWf6xDJeMYuJGxRcxuSvjQiceqrpm8GYnE9U0+zwFU3HZoYdCCS9u5LqOcSCDUUCbuWbaTlKYKhcGjjsBEvOVhRxOaFZhXpqQ0YbnNHPrrKRQo3IwaD\/CvhWBn2NoaCaj+8r5yjIBhftvdVp5RgDeMbuKaXAs0VWoBt5Fp2X0gdzfodJUGApY9r4ogg4d0QuclY5eVefOExZe\/2EwaRoWqSrT8pY4kFRyrEVC4zkStO9rue\/CJc8wkyPweHxXwEhMUVSECMv4+vinQMgDfu0qiuVUBqXN7zAnD6d26CG2QI3T6awQpTK5vn4ejsLOlccXINAmJ70LT38zjsFU3eV13jtYxAzjTiSv7VssXmfp6mwBepXu8KvwBdV2ZE3yKt2j0QdtCnHjfWW5iWoAZOdPOcEme0zqkBLdHKY3vrH6spXJL8Dk\/hMpCDh77T3EGU6Sn5oSJ710Q\/WDjePip0WIwfAUnNwHHEpgOG5AWP7vD9kf3TdxUcKhStWPLgY9bFirNupgJKnkewNguNVQ8F\/q3f3DMgGrgMsNCQlaRMDoduBekGUiHTEN9fNP+TJo8M3\/GYtmmXshv46fnfIo0ILwpBcQTK79bgBUeUlGIpPzavCaWmQjZIZHOG5yOVG8dMvdhib0Dt1j+7czBRLhnHjvJE36zwG8ahLAY8jlfYG0NVvDPOw5dydQh5TE95kVQPfsUuFWFHElHMdgpFSKQaGcyvcf5\/q6aKp3LLj4EmArBb4RkmiIK8xtHt6GZ08h\/m0mrJwRmeRqq4b9pwVy0pGrdi\/2oNc9UVUfbLfFqoeqBgHWRmdhCRAlXfv0DPlzv52kAOi+bKsWCg9E+YQceLiwb6tHlcOEMO0am4rWgu78xJhfB\/bneF7CFEgMCVDgumCZ0XTdkd0Rd0CFqqtjJ4NxWaupACgmNNGg0hyY4pffsfRj2SCwKH5tam2ms9noVJ5bT5sCTYickfF0IzN0FK+ixm5jGEYlTy1SRs11ByzE4C6OTi8zlM2+4\/LspjhXDUp3OJIefxMM5VsedDAPmLXVlGwqaBOreve2jT+3CqYHyBjZNNx1X81wBMGsWthWJ+QeT\/bm+b3nwuvowNvdh61d9wz+E4Mlt0oSTyrHlteKihilZuQYBPx+ilq\/QZVncMUHiFSUfwXTMj5fURpDSKfB3ErPtc+CzM7iTAqLtcJiJ4MQP0u\/KY\/TZNPZW9lqEo7t5wt3tIOTI5Q2vst2Qjb4jJQ3z2zFKr2SxcTAejm1gxTF5BoYodKAdCp1T4iKBA1y1+u2H95N1Mj9UPpyI1PM\/72y1RyH4Fo5S0NBp8bMjPPJjNDwiEshPtzUZzD7S2P5d9nwrWYoSeSe5tvh5ejq3aEQ0WuH5R\/tSltcXXfQQuXy2keKUZGAu0UdlTeZOXrtFj2tVPaRRjmjqO++7K+ep4bORPTKyK+J3z5RzT9Z9X5ywhJcCu6gMeJl0d0Z2mwNNBGTyNS72zvF\/lUWg\/P9dPhQPOn1kucVVRqch5TDX+MbX74E75\/k6Et\/qMgQCjlD0RUQR+cTmuFNPR59P33elPMcj0dLHJCS8DQKFITXlY66+HH+2Q6tbHAhHGbZLacG3NjKWIPa6nYw4of54plJzlWpz6bdDxpVzeGR0f8TZRqJ8ZNI1RW\/LJrtrnzGG3ATbjPu9qnjjLoDSvovKhXbihSl0218amJJ29IYtx7Yvqck6sOK614QQS\/mUAalhLyucslZxrihrEq6xN5us6zTkzd3GXIur8J0OQIB+KgcshmU25Ri\/RMYl3cV25noqp4xVEuBu2utriXDx052S1BbXbHAsSQknzr3QPzKYZyztTLtLWgFrcypXpTPtBAXw3zOi5lQh10n6PVV2266leCCzPHySSnq\/BDdXu5kfhRoEFvf4eR3EyJGo\/RhKnJRj3vGn455qLf062EWXMCsSjHvCvLbZLW+8YqfvbYgKOgcwEVdzkIRDO616Aujnj0L6OS9eP4vadjuGdmmVD3YIrDT+7A3GLmlSX\/ObhVRLOe\/2YyEAjqHslgn5cDVseBQX1SxCIIgILKqZ402K54+OIE8j4Acg4VSmKs9GX54TOKaycSQHxhfBE0+IY0p\/bhdgw0O7lEXmb6tBc4crEZvMGAf9fTdLBBUUW4pYxBPZKCxCpPPU9iF613OgxyOqvjVw2dPHaMmT2kn2VCOzEt9F+gJtIAVJyVGnpWXLezq\/2dIKEEHg8NQgjOkHsChG3h2kmJDQBBZdBE3Zk3sNovM\/1Qf3tQhP\/RrOqpi5NpZwHgj+59vhEJNO3ffJ9D+Wyw4yrmKzu0LTTPbFL9GxO5m9yE0zHpe0Dz3NFbDOEpKf6nQFfU0fG0WEAo4DxVyDkngWBAFMk3XTu+V2Wa2Mhf90YEM6IZ+phTjpn3UoNNxqnIN4U8qVvalljKG12c38LBFIRBCUW4mnpi14vXF3dUKccqxVQZRv1ERaqJIT6D90R9yeR\/pb0udphBG4dx8WaW5pWw7XBfXxVKBMBX3j+CvFPbPFVEBptDNGUkTkK4aCl7o\/PMFf+dPOfLpNqCFwunfk1iC79vYdVnJtgdotd\/ZDy8nriuHsu3rnY5yuQswvOlv5u6+0DmcuxzDgVtuwm5uZ+LYp87+qCp\/u1tqDu9j6X\/Invh04lAGsM38i4qzyFjD1U2QJNk0ItFe\/X1WvTXPLf2TzOQ4wkdeLtN7IGl0kxmHmD8UK2xCTggpD55m7efUFloYA0rxBFJUj0VECU6Zx8MREK\/iBSu8VoY\/hk1so6C5V8u7Ftf+IMVtUxywhICaDEyQVf0MFK44ZLgmD6kyoFaDszGzkLhCZ\/Lx+RgcAL82rIikPKvUPQ97tGQ7mtSZrO9QES0EZqhe3hS3Ypl7Jit2ovVGNt312SexpWXhRsTBoyV\/VsgI1ZuzauVX6Bvbzyuanna52GiUnZP9qunKJWGVvvT2HmN3zltS9Ve\/\/65iSEHcven+8+CkhwvHu6rND3EZJG\/52oHta+OqpVk9q4HpjzMsak+DUj\/vWfFnOTHX+rd6kAH63TMGg6l7mDZ5fQxF\/llWbkDzJ2Bw+HkM+dQQUrxkt4Pgdh\/R7CEE79sxG2+2nvrQSFjIHBxA1I2zzQ3lOx7LUejQzndSIK8TBLZ7rYwhIJQUWEEdxZDd8nKai\/mBcO9A7KYoH\/uJazgVZY1R9ZkyAfOgBy1houAWdl\/ElxwIq04Xv0EODeO5CHoppxHcZGpHUcMmY54fzGjwYDUOdDiIZ9fr6HtWPEabwJfLJF3Kp3GFN7nYfAyr5XoFxMpqkPOjiDJpEsN3Ru5gSVHtgB8vHEhLRXcdxnmhO4qkp3MUJt3Kw7yVmROZpoBaSjU2zBqvJzGa9sAfmMhE6sV24AfYIub4WhFmfmaBukKd\/CHpNvXkq4wnJed0r2hOanRoWuvIW712gGtUJwkUsm6MLmGaL7+ztrfgVsc+CswcyqPO1+2tDKOjG+LdIMOJqKKyxmNdphhz4H4XpFnP1LdQvd5iYTuKsmtN1tXDjy7cGQkOu0nxDaEwmJzXlDZYI5m2Q5Kwg9graGl1wCx3ucczD\/VvE3TxESimtqn\/yLuU49QVzewNFi+WASxfu9Jkfgjt0XI4bXAkB09kE0nUFqJ9SWetda6P+iGkXKU2gLYJmOi0gkaz0R2YyzOmbthDuAsjZisZGqRsDisFN8dUHjmRJOQE0wnvvAKYEtuJjMvU5ykqkW6w5y0RHjneq8IIuXV0tnE4dVqYVLjKfIfU+YAqqU24YKyAB9Fq\/4zfGehxjWCZsNLBNZHw9DE4K2TJXurVdUw2taefJYyv1yfQ7jKUNwQndJL1MSwncDCdfCdkvetXLNklrYdaLbFs9Mh3b7AZVXE\/1+DMKPfqVPNz3qe7nsXOgOYpp4NnxI4ViBV52vnhDoqQ44N4DUL6s6SfVwSIW0cZJIgJqSaxTZALVvTnpc7f5jPGWWARfuZ0L2yYQcIuxJcLKDuTMZXMx97yRre1yx881eTKg\/26cMl3FFIVeOqb7sZHmyZ0rrNYyYSg5xKb8OrncRjS3s898ipRMYynIzq4C8QBbbLpx8Tm+0jr1UoOod9tZdLJfgW5FRTR1mJA+N9zZD5Gq1fJ80eTml+NdHoYX4NlRE7BvE7XDO4M\/wZVq+0BY5KFHPkR1kvMV\/z2iadUIs8APcLg\/gjF5w1p1bwLHowZ+NAYSP\/2bnYdXtHj\/lXSwLlbJWIltrAfnKPoAWYuvmOP8A+ti8EC3whyVzhoHi3looC8JtW3y0BN8ASK8MMRR6IAu7f4WY15gj2RM8ON696eyZS0iWvHEcMJF4Y3UaJBk90FotBgYH8yZupl2wFiNOdNahPvqegncecwJm6g59sx4Pl2u\/TePYBcauBRKPJ2\/\/0MgcUYpGP10Y+YnahSeauS8EiBnHGY9Te6t\/aWeYLBfqAlglSvU1DapR8Lsi\/U3cs1powfBJR4Ysx1YnA0PNiHXknl6OB9JAyXqhna3s2j0xWSsRNUXdlSOIySokzfo2TQzo379v5mj6hmqdh9Bqwxk1K59D7uFIn7PUteB5x07Q0cag+GpePwhNhL7Kkmq+kO5GBdhVKiBJT0vTptb96jvb\/sB1qKa6bZnKu\/ytIVUwczDB6i6IIDzqE0mbz77NOJOxRw3P7RXYwoVb7oWIVLObfDrlB8gTyAiz+xCkcE16TbDrq7RJ3w\/pVK2h9iQcNbwtAIeiAW3dPEjfKRiWNyK6UhHHWBSR3w8Wvd6RasMeHHrmE7XYHzU12ofKuAD5IhMr\/69wmsFzDjXG0PCwOpZJeahXUo+J2ba+BTH10a+ZcGO3ayzGNvmk9HitEnubks3gAOF7\/Avf6NUsSKNnSbqxyvBMT08Its5JE0kEx4fSZb0InEWq+p6VO5eB8nJsEfs1lhRulfFhJzZqZdvV1bz9qPGMxFh\/nDLj0hi+O1AGFy\/bSNLgEe8qtCKoSOo4C9KaF3msr7jHUurO0CluFeFVBJUVFpBCVww3zUh2rNpgmx3PGsZQw4rJn+PxCQyHXDxzf1tJE986tTN5qg1JpKXe75iCThhP8tmv0Zdca6VezbnsJVei7PFmnkjI69JozniCH1VLh4oWGq8yDZAAcbGlCyy2kVx5eyLQ\/+NdVcieFSY7u2X8lNqwes3G7apY7o+xlT\/IHDNSLMtvxFO2FCxeqeIA5OPbYFkXTn9unkTOKt3R4qW27a5JY9UgleBwzS8f5rjS1aMZ2VNaHV8disVYW4t+jD2BQOI09d0vqYJpX7DGXEj+WXOtbbqpRtOQihT43MG8O2UDhzhVuaAg53gSMO23\/Ddb96H2xhw6Agi1unF9OJKS9lsHw\/WThzO5UoLZTUB4Hk\/TzXMm55vbVaRQvM3uoQXxKENsElwOI\/TcD9othd\/zzlNf5fEBcZl4UvOfccR0Ne01ExyN56\/gjzH0fIVQPRJgfAPJlhx8G+eT37lbpicZBDxAUnhga63aZu9r+1qZldZ36XGCfW4DJ27CeVKW\/jez1VRAH44tfrYUfq+pu283UDJ1+Wj\/UieumMTfrzH3PAPv+2X4EOLnotMvfnLe5J7mpbKBA8NUMhb79Qp2zhbmoMDBHyU74fzZ9nV0DIa\/PUbOU1Kfo8ho3sU1AMjl3mM6E52MwmmxlV8RTPoS0rjJMCHwk3h6xRzkqwaOhhw1BAJUD\/H\/FxMOQjQVLvgGnUa\/sS0Ev1E2srX3+dGD\/tse8m1uQxMKEsav5iwa7vgPky6xE7ZQw8SSrNPEQkoqWE+oNBAOe8Cx2wosC\/beKjuIHmK\/kZQx67QNJdVRXpzTBEZyia\/\/4m9lx7ClNMMAMRyg86kFg1A6CtW2oFD+sTsBtbInOowJYvQVKEgQeFm\/XsZ57nfnZhYxRVmPyvrjFgnEIck05PO3S69zaBZwVYWzyNgcL5mYXFrCUSrEoQhtFcM+gWQM8J2vWxidwifC6\/B783lHKdLd7BxOh8otpqBvmBpRKfHehcGIZeXVa0+3FtEs6AItSNzLYRDM0x2eHDgokezig2Nn1VdI\/TOYBZ1iP\/V6uB88ZBrhAKFV00WQp2HmHKr6QRqIG4pi7YpVcn+Wg1O\/DT0Ud5kSZm4SjR\/QaYYecuPSqtxrvwAG3cVmS8YAjKHt2WxLGIVc4QcJGYa66LykZ3hzQBGppEQvmRtdwbck4b+YVl5KhkVnmUdNGh+Moyn5FDCDYGLdD4PDzjxsU71ZsQf37MrpRAe8eRKxfrvoEv8Ka2IhWXsnF7neSd+Vo2JDJGRZkRHoVtfhi2oSIAQ3I0RGsa951VtopQH1+W7NZE3+25uh2Hull1ch59\/zy0lIiDNmgKOLoqMqw8J1qrgG8O5hqe8uBcnSBwa1c1pQ5X6NKFT53EyUvSAnx+0ZRLUv\/z7MaIKvi6+DL8f9\/KM5yIYvU9Mu1tBDryzqCl1DkNO5hYbGDJHGLq\/yoeYM57AQw+WIoW1gfYQYJx5CaEpgtZ1vi28vzAFgfaHF7cwRMQA5QAF5FXDCkkr6iZEy\/dHwXjVYtsV6F7ui0VnV9tGeIY3XyHf68J8q7QYNsgZOTmEZZVcCwPuwI7\/Mzu6BTsL3Icqup+TtACR0IM7O63\/7MYd1Ilo1BXASDvYQ6KKwoeuLnWDt++N0yZ2BOcWE0TjrEb8+3uEP5X+W964we3lY8je\/qLsEnlyXLTZK+b6\/a4C\/czbiMl4+kyXPix1u4i5tO4IydSpJcCxsWtMo8K1saffEe4PBAcV1uBZgUZyR32q29VvQr5QVZqiL9GdHqqmo5Mm1Mx92guWgEYiT5Dmz3WqqZId0amdKVy1LUYgEbziHSURFKMuPxktg\/nqai7sTvlbNVYdjXduDy1q\/nUFxTocNjLuJ9aw7AcOgtpihEgJkIEGpCX8IsEzd9xEtfOFvTnagfTn96hl4dSublvVHMej7HvQoCccEWdzpXtIoneKj3jC4tqAuJ7pN6dPsN51vCAtLgqDZCoxAvZR0+cTrY7X3TOn6n3rpJcfkSLUX1TqiyhQOgJXEiBS38MwQw7DfzdfDOp7u\/CDD1ZNbpe9+0QoB+DA65BFImLpjOkfR2tjgwo0ZxsTAMcOodriFrtDjzMuv5rD+Meoi8K0R9cJtswNRih0KYCKQ2eLg3TIac+9\/Rjs\/W3Grskxnq6LmwLnIAVH4pPmCfKEh7z4Eq6HT1lxdwVgTt0LCv5q+1mCZHatqU8MQpYBSYdamtbP6LCqTiv2UngurxLiRUvsEJ+xZUQU508Zq1EBCX8dWQcNf2BkbSrs1O5KCuZVYzcgekha5YSV+RIZVpGCvqrGoNvbyZqETVcn+lh3ehRz8TaElBE7sz6JU+IgWwr6osRByzcipiksneeplmJFSOhqm2lJvta80X3vVTUYAWk3y6p5AF3l9D4BcjcCpTog4hseIOnkLER0nnuJ3rZ+LhFevDvQCOMT7vulTxCev6F\/zBb8PNp6nBFPX6mf091u0DrJVkkW7AQTHjucEWVMA\/j9+whrqM2pTWDF4\/y3OqiBvTm5V4PnQQesed0w0t\/ekOwRUAjg70DkBgH+sUDKSRKottz+hPY5c9nKhqHR\/5eo\/LJ5fU6IIiPYhTD6Pc86aK7N2KScMeEE\/qtpkEsnGXKJN+gD+BLtlmkYPtqBhgt6NujUVPeBbIPwjr2C0onY7vnng+vZ7Q4z6QFKvWRzF1xit9hGGuAT6NQChWbgtynaXi\/L8uT9zwxxL2mC8rsHAUNY54NaeLiE3DWNutnPHnAxDaHTHpUZyYnKNxKr11lGXWlIFyRnpMPcW3\/YBOH3YGsdqOoRWqv2r6KhtyWHwhkiSw6O\/76mzMImaHtLGp\/i1u47Cixp7vHCgbTt4sxeWldW4yuRpShN\/EOgJwpd0DUkTzFRfS16McpzE5V86UqdDNmYmAHFUoeIxhWyy95TPfXurQdoonOWYazwkq3OkGRLBCMJ6RWRPLFZnLXuIgSVa86p0+2eaHdcDVd\/EgUgibGHQo5audZOOx0caA6ntzdvzvVvCkWbmjweu+EWxXXKL9MQWLDDOW4vRdMyFsd\/Yvm9A9E9PG4fpNRN2KOcTP7blMcvPGbNPVWLDkOoHScHc2dGdrWAYl5nKsL2kma5tHKHnVYwCIEamcsmPZ\/UCvYPPhiIfBIva8C29Lv1Tq9pslRMCBTTwiclrCzAwcjOFqVBlpV5yJ88iGRX7aMGa43gOYgv5brBDq4UqBXMvT2D85W8w\/RkuTGcq6rb2\/k8zmw5Dp\/1IQHgwwQnVAo9RxYIa572ogFGMVHhxqnIIkN3P+STvrf6ys+8QGvi2ay5RXYrdX7Mw\/Q0awrhh4ShYEZYGDz\/W5U09fkoss59D\/F2sOqD8rGLTWglw2k+2IUwPgBbaa3b37lmlkEI\/kdIBwegWGsAN3pv6Sk18iCRutSSKTESlO9TZUCB779KEhFpZSHSMlZGeYpiT7FNrjFIUR6T6Az4IiRzQa9Kdaqf7UYfU3Hs3seMI+HYH6j61l","iv":"b185ee331d04e55136af4348a695bfa3","s":"a315c30834efc29d"}
