China's female luxury buyer is highly influential and key to sales of luxury goods and services not just in the country but also on travel overseas. But her mindset is changing. Image: LookLook
FREE WEBINAR
Thursday, Dec. 7 at 11 a.m. to noon ET (New York time)
A Luxury Roundtable presentation
The female buyer has been the prime driver of luxury sales in China, itself a key market for high-quality goods and services. While this audience has been reliably dependable, there has been an evolution in mindset since the start of this year, thus impacting sales and strategy of global and local luxury brands, retailers and service providers.
In this hourlong webinar, Malinda Sannna, CEO of LookLook, will discuss the findings of her company’s most recent LuxuryVerse China study. The discussion will include:
How female luxury shoppers in China have shifted their priorities
What are the emerging buying patterns and what’s driving purchase behavior
How this luxury buyer feels about living in China and the resumption of travel and shopping overseas
Brand-loyalty post-pandemic and the rise of native Chinese beauty brands
SPEAKER
Malinda Sanna, founder/CEO, LookLook
In discussion with Mickey ALAM KHAN, CEO, Luxury Roundtable
This webinar will be recorded. The attending audience is welcome to ask questions during the presentation.
One more thing. We also have our Luxury Outlook Summit 2024 on Jan. 17 in New York. China is going to be a major point of discussion. Presenters include luxury leaders from De Beers, Moët Hennessy, Saks, Apple, Pomellato, UBS, Kearney, LVMH's Starboard Cruise Services, McCann Worldgroup, Forrester Research, Madison Avenue Business Improvement District, Luxury Institute, Town Square, Driscoll Advisors, Moses & Singer, Sedhom Law Group and Digital Luxury Group (DLG).