Hermès is pulling ahead of the pack because of the French luxury brand's emphasis on quality, positioning and messaging that resonates with UHNW and wealthy consumers as well as younger Gens Y and Z enticed by vibrant designs and Gallic savoir-faire. Image: Hermès
For generations, luxury stood by a standard definition: a high-quality product with impeccable craftsmanship, enviable heritage, stellar positioning, exquisite customer service and limited distribution. The arrival of luxury conglomerates that value scale as much as quality and creativity, a rising aspiring class that devours branded luxury, China's growing clout and a perceptible shift to unique experiences has forced a reconsideration of luxury values.
Not only that, but the third-quarter earnings numbers showed some brands such as Hermès and Brunello Cuccinelli as well as LVMH labels pulling ahead, while Kering and Ferragamo lagged in comparison. Clearly, something larger is afoot.
This Luxury Roundtable webinar will focus on:
-- How aspirational consumers view luxury goods and services amid with plentiful options in the marketplace? How are the wealthy changing their buying habits, whether it's luxury goods, services, property, yachts or art?
-- How should the luxury professional position and adapt as wealthy and UHNW demand more of those who work with them?
-- How should luxury brands and retailers meet wealthy consumers where they are? How should they buff their brands for the long-term while minding short-term expectations?
SPEAKERS
Matteo Atti, chief marketing officer, VistaJet
Diana Verde Nieto, global sustainability expert and author, "Reimagining Luxury: Building a Sustainable Future for Your Brand"
Martin Shanker, CEO, Shanker Inc.
Marie Driscoll, luxury analyst and principal, Driscoll Advisors
Iris Chan, partner and head of international client development, DLG
Moderator: Mickey ALAM KHAN, CEO, Luxury Roundtable
This session will be recorded and the link distributed to all attendees