Milton Springut is partner at Moses Singer
The fine line between puffery and false advertising
Posted By Luxury Roundtable Columnist On In Advertising and marketing,Columns,Legal and regulation,Marketing,News,Research | No Comments
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","iv":"3f83f3ecd6b2250215c9f7553f5da5c0","s":"d10bbb8a6b65e1b2"}