Neiman Marcus debuted the 97th edition of its iconic Christmas Book, including its Fantasy Gifts offering, through the theme of Neiman’s Express. Image credit: Neiman Marcus
U.S. department store chain Neiman Marcus unveiled the 97th edition of its Christmas Book, including its Fantasy Gifts, through the theme of Neiman’s Express.
The Dallas, Texas-based retailer will promote its book and holiday experiences through a digital-first, integrated marketing strategy. The catalog and the holiday efforts are key to Neiman’s revitalization and growth push under the title of Revolutionizing Luxury Experiences.