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Neiman Marcus unveils Christmas Book catalog known for over-the-top gifts, experiences

Neiman Marcus debuted the 97th edition of its iconic Christmas Book, including its Fantasy Gifts offering, through the theme of Neiman’s Express. Image credit: Neiman Marcus Neiman Marcus debuted the 97th edition of its iconic Christmas Book, including its Fantasy Gifts offering, through the theme of Neiman’s Express. Image credit: Neiman Marcus

 

U.S. department store chain Neiman Marcus unveiled the 97th edition of its Christmas Book, including its Fantasy Gifts, through the theme of Neiman’s Express.

The Dallas, Texas-based retailer will promote its book and holiday experiences through a digital-first, integrated marketing strategy. The catalog and the holiday efforts are key to Neiman’s revitalization and growth push under the title of Revolutionizing Luxury Experiences.