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Affluent women influence 85pc of philanthropy decisions: Bank of America

The vast majority of affluent women say they sometimes or always consciously align their purchasing decisions with their values. Image credit: Shutterstock The vast majority of affluent women say they sometimes or always consciously align their purchasing decisions with their values. Image credit: Shutterstock

 

Eighty-five percent of affluent households gave to charity in 2022 with the value of their average gifts rising 19 percent above pre-pandemic levels, according to a new 2023 Bank of America Study of Philanthropy.