Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad
How to install purpose in your brand and company
Posted By Luxury Roundtable Columnist On In Columns,News,Strategy | No Comments
Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad
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","iv":"5b73a1e0f06ad98e53a066e0c47c1f7f","s":"302725ad2ab5475b"}
