Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad
How to install purpose in your brand and company
Posted By Luxury Roundtable Columnist On In Columns,News,Strategy | No Comments
Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad
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","iv":"e8e5752c8f1566715c44e13cd06e8dec","s":"cbe572a9688b9949"}
