Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad
How to install purpose in your brand and company
Posted By Luxury Roundtable Columnist On In Columns,News,Strategy | No Comments
Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad
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F+k1HQzlXSBbzRQsrMiTMZ6zdlimjbXacvnSDXhps6C7bszRERiRNO9QC1+gTXTnjkRlkZCSDKxAjxUovhtuMwePyUlL8fQpnpo1LQbE9QOwvriwHvSvniJ6SJUp\/aZysJfk\/fUegiHLvSzTbOZpQOU38hCSm7dCSmC4G8rEDV0brSGQe4vPpY+QDqH8WTrQY7qRjc5ZB26LzeTbZONQvQZgIdLB858b0kKSqGFJ6G9X1xzOtkZ+bbW10xmCTb\/tVLJ9qURJ6ydafdoOXng3UEWwO3Dtr6HRxa3TO3FnsGATBEL2JSgfW18zgS7Kkb6xgPGLlHXr6vOmRuLB5c72wud72wPamqBUuOenyrazCU2ScfrjTiCHp\/Jpb\/4RMEQ4UwtIyWorTprTAOM8q\/DO2oEjh+X97vw\/aaW2NVCkNYKsaVxKLrmd\/76A6+itZaPmoRxtRhpWVmQZ6QBwXleZwZcvLEWsP0D3d9cIiGgZZzr1ngWRspmHOR9\/qy96zr2CGuY3LgFBR019qIz8bYY4aCtIELVyUEF5bCFQwxpa\/\/NmiSoxIZ3lqaMk4ODRFSXF+5GeV2tvF8WX0ME9n8UzMD1r8RdevP2E10SK7fn5iVnd2H9ypQaWdpYZKL1ix8Qbh6YuTy25xxv6G5Y1E\/880x2r5XHAeLhFyb5uF1r3yw3Bkzm9CWx2uqiFfmgsNaW\/yocd6CK8L\/yA5pn8sHEOuIpugJ1oD9gibIHu2WFqkzkzzvdnLnR96irSB8D63b\/JSMQ7TJciaCY3Du8gepbg\/kkhrma0\/u9yqp2PZ6zHSlpcLvSszDjR43od7F8ES+p8+E36qWzFGp1MX6MKMLO32hz7aQrEcRrZj2v6CtLLuq1M1tyO\/LpNgCvpey5wXUhuv5dXmnfYU9FwVn7cYvAAWA5ng0JuC2moxdo\/oDerAdAmmvN5tZMObu61DUUqgPQyfMjSAh1L+uEHiNp4llSK\/6yI262bEI9x5TBI8Vmy837\/cBTmrm0Qdlb2pUIdZ+KX5WFWZ8kJ3DrAssaocN1rmJaDhnymQzq8NDDQApOJp85IymquSVWEZfEuVlqo6xj5DXiHSiwQ\/eIPJMA1GQUz8r\/GUHKRyG\/RDYpldxD0ql\/dfTOguefscMJLMExwdwkK3S+VZbbFkbm9gorrN1KzCP7mjoenlXfwjFBHbDNgTFuFB1eovLkYzDYRjiCF6crlKhyVM8AnrHiwJgsa+jF6ehOFYTWuaYgBfA+LlNy88H56guJwyn9SiNnAtUOOddUxvwFhyaC8Ov5lt\/uSVWQzPWowhMIygLPQG4mw0g9\/WrZX63u26ytwtDOmgCX5+WSdgqNAitfbiOXlzfukGpEStI\/PjHfWBQzryBSeB7jJnQvBvQNUgyz7EOHG1FQV9Wen8TsWlQLzpvw5iOdp6wwNZ3JtmxXCRR8dZUH6EXlvyS9XDfS0uoXauHn1heXJ\/BR\/NoEhPx3+\/O5r0JotuLhofkW\/rz1nhQ18QIQQY1P7Q7uvjSxsRiyM5WF1Wk0EWBwYUm0v+n5Z7QWC+7Bd4\/eXqELLNKe0tQBvs\/TR+zEUmZEwXKxWGgPdqXhhSfAlQqcKvNRzkTTI3bcN9elGhnekEPIqFJ1GRi+ACk7nKUUF7DB+\/dJq7eQ9dUd8ZhKjMysELi2mtJtrIUlUYxMcNC5jjPFSKG7\/jWWFloJV8fFgiP1Qd6nFde3W5tSaIegZS1o\/oZ2L6B3nbSa3PMwBNWfspbqUIKhOClHkyXbJBvzYQO4ont+3nhTQL2E41Q0swFzdhfS0ip2qW67nUOZ2hw5mEB3uxrNw1ri9+MnZR5CNEwhb\/Qe30hQkn7zSoX6zPad37jCmkfSlI9eYZh8aFIlt4lI1eymai56Q\/jkSEslEMwNIqpOW4gdx\/JCJkfa6b1AgjtGFe5CzPJU+qvn2k0E49efZm5oGhOVAptDJuRWXF9EZzlmqWkK4RKJskkyAcOqUt6\/eiSuJvsyrEzhCUffCvHlV1jX5qHm0Aw68CatvH3tivmi+oSSQZBiwSBxK0PVxzExREXdtnMdC3MTY3WBP\/TrO61vt+PuZnmkEP\/vfWeIp+N0ZEw0WF299ElI7FMb\/SJtU3945TVcit1V9fzA2Lus2Jk5GI7SKiDj1vMInlfxJ8tT4FxOFh8b+i\/PgYZLdYF9fW+hrkPItUzdFCiLohN7vQQDXxSFmO4UEbn5\/7Fjz+Xasa02ub+NfZnbnI1cIW5qsJYxiuTEZAs2vOHH9q7rpOaxAqZFIxVQkjWf1mrhn6vjr7YHYQbOJA3jcaFXx21XqgZBQu8z1Mm+mAgDdhF8rPW5Pg+6xfmii9KGaY11FUMEhw1S2gL\/oi1gQE0kdW29rXCNRANBQRbojTmEZtpThh7CcgMv79\/4ohEp+2c1wtGExj5QxtL81lOx8TbvFlHri+8SDsTBxYqK\/ozZnObANQsN3CB9KdlLFCS6mvsrDrOTBqsjan8E+nlZnDO5G8gemJu77L6jAAKepgKesbYqGf2gZI3N6lt9N6nvvWqz2seAIFOTkgIGJ2eDK56yyImpyGm\/tODlqFjuSjNohjUjdq0LWGxosjTL8QbXzcE0yytjngyxeGS9L2N\/FLAUQSR582V6pa5+AvzAHFE9la1VlXEDUJdp64fFU7S3WxDwmA1EP7xSS7yrOBfKWy5wJxJcbHQ14eS1ZiA4dBQR69GGuCj7FOgtDW5pC8GUfI\/11U5Y9cZMry1xSSjjniksNeYBLDstNgjc7lgPATIZOhLWfF8ayXZfn1a2lY4oS1jH6IE\/OAXb3JP6S1oX6xGyUmpvSlUirrVBK38s+uOkxflWybg3xEM6guHMhH0NHBhbbqdSyAqGov2n1msVfB72g1bG0HlXpWgj9EeyicHcpKiruk8325wQ\/oxB\/yEHDSjy3KGEB\/Pnf4UbI77rNihoNkt9wcfXHqgaaBJ5hw3qjk0DU2QmS53FYGRud6khlHRx6k6hVRNOkO3\/OGPFrSNzF\/ACYRJr7tcoRUMHpIz0gbR6YnTKXeTLEtL6ydEIA9gk55YpEOLimsXuTOsXoqrZwJ53CpUnNhg\/JjtS3Zt9UqR31UyqmJXbpn1tSWwAJkLdoHf3qzLTTYVMSXYoWAFtOaxY9DQNB2yITP6RRJ5++peDNDQVH8wAT2evEG609cowuhSmRIxvMDKcCSTWjbESEhkoxSM54F9bTl1i4IG5f4qFo5TSNZLGF3veoOfA8qIJpk2Dt04SXAOP2Rq3ihi+4MxBns8u08IxxGiVbCJuXvpWOZENTCxsHfJdnemOGWhh5OQEhVJdv\/B44utgIiXG4LDErmoKliM2tdSZ5TDFwAbExqV369Sru27NigOGiRWxQwDdZBXgxehXCjQen7tUBKJDtgyeQPGYS4X8v76U+weBHLL6oIuWW+FLjrE+VhaxO+H13JxNAc\/OJ+sY3emI3kN4fmOG0c+yBlAAx9t12\/OgLv5jcHs6jikNGi+vYsild4\/CE\/xnVA+xROZcmiog\/1UqYDdHqHGlvfnkpd4ENsu7R3cIvQ+j8GyJ4in6izXKaaN\/QXEQlQ7NQv\/Sjqbu4YVt+be1U2NAJNw3P7Exrk3wRtb07iT1xVUaJLhd\/dSv4r\/CKkbgvxRCfl4O00RiAynQ7pgcPDvQXdrzhTQCjGlxU\/2ieJdRv\/+0AD6dt2SdHUhvROKpkHWZm7tpNvHIk\/z8e3b1Q5HCPbX9hRAGFRHeSIlIwXl6Hjxl0OeDiDV2oWXjf92GjuMenxle79w9vwCdd5wDV3QTgbCxbFVnZGiUJMYTjuIGtBODAfy8QezCHikPVaKVL6gMCY8hXaw1KqdPj\/voX18rF1DYmmm9rkVjuvRSWQf13\/E9Rks7v+xYgijqAqMEhR7RHYKSpYPSvwZdv\/2iWzlrvmi\/Kg9lOvz5+SMEsJamQKMWumvky29hUdOAUyRKo64r5Ft6pgrGgCEkJA1ANv5AXMOjzSsWwFSBRaFaWG5vHiPajb4aNO4TQSDkVTcfzspwqAyTg0QG6nbk+gBpA5rMANq76nKGGY7nDXdd5rIJi2p2EOFyOz1wNQ5Y9RM\/nWTobwOHRcddXdn4jN4FuvZFMOMWJ6K4unCynOLdx4crJXcNBNyUXgN2VX2f79pdjRbyPDG9x8Q\/fKGbRYXQxEdQFl8OF4BPEmuK22mHDHEzmi5Ru0TFI8iaRJRig5Hu2mR3PPoEyUQATRTBN+WK9ve2IbrY3bZjZIoF8+0vU\/Pidu41JACyRiZ5EJhOS\/gJD+gmxOLUDorwqdmaaGeGcPVqtEsa79TPEW20sFW7HS0sk5VtO7S9e6l\/pJiXF4BesFpzHEQaG7phfKGi5Eh6K5Er5hDNzzIy9lZV+D\/TgnnFHj48MW8Qfz4SvpCTOCfL0r\/xtYbjUvAJQVH8pG4tfsA5u9kzUNzNUA\/IAN0swa5fucrPIxMoEbyYQ+eSi2IDKvGXM0swz13\/9A\/zB2oMobAwdULUMghtuq7zZB9\/bvfTwY0BBmI\/XNgAzrsruz3wG2tBKIqw\/FLl9nWXEhbEt61Sh7x1aIlCl8vZ5aUf7qKg5hNmdBGxNpGpsT7owo+P9F3zfTdjcbH7jm9bDykNC+qNdCViM2tDvPSHpzjtr+evVd9dHpPKFL3h0mf5lp7ULLnd7yeBMmALZoH8ox6dS\/uBCJiWn7hj9r6uQF6z+haeRtZe4Vd5Dgxz9c1VyWqhyR\/NjNyPCLZ\/HyQdu\/ekC8HfnOVKZ9+z172MtEvWoWTlVLSVuTz8DnNTO09\/MkUYzQYo0uZAt8UhnIakz3TJwFUqX+XgHtHb5pCQpo\/7ObhMwbi84GtMQuNVadC89ls6yuiTksznKy970zoZ8wNKuy9WKf\/6kWO4HATrYPrR2YN+T8mICVRer6OwxiySyz9p+UQlVNwq6Af4SHtPIsL5bQ+z1001HMY1Yqp3CJphDhcE4QvzAhrmgFVLCvLJGmQQ+J5BMgZJjZiGoYQWZ9sSTnnMzoEFQqeuCR3QxmOAfPHrjm+WVYbcCfsfIfGANXFOzR1A5BQg6eksS\/z+u1I6yJ7WPfVm+FyiejbByJDP3N6oHKH2vCDW6aYm7\/YVZYYR1jjeK4eofQRfYNQsWbLNMNH2LCJDmWQWW1k1f7HRaErYBX4Yrgv0a2\/Le9YCG4G3o+Vykgc4jnPKobWj4N89guPqdUkUBLafuDeCZr0C3md37UFi12IUKL0cU0mGeAQ8w02PYBVsOM79dV\/pg6GWdzz2lOFawxbYLjo2e9KjbbXUn\/L8B4fyFzUb0t49VbEBPCW3iJ2j4ePxLETsgU\/PpD0e8OeF5O0Pb8zIrYBSPSjdiFBEi9he+DPMuuoWC5QXGuXdPLidSQujYkVdFpi3CmU6PIuus8uvc8A0OVpj1W6n9Q1uWL+k8Kgse\/qGiFzV28I6rhZw5QtndieHrmTpUpm6w0OB5BRMj98TP0XtXkgqq3280+j\/vRQEZHaKh6nzeB\/Iyr7KNJ1TZLRSB8FUD5RDmq6FryERVdRgk3IDiBe\/4M0qpK0Dp3QhwwmgWgjmDgqtJ+o9Jh71SG2EDRIDrJ3AK8lKKWCUBQPDpo9NPgNzA2Kqkd8WlGOLHaSCDvF7IVTldftLXlhGJw5a76oCebpxSUXHiz1umQV98NxnqFoPRNgZlefF608LaSDT1RAWCWHIRNCdCcuBG5M+PonOibh\/n5iaOhtNqa5Oda+RKQCibluETkhwH2Z6PtdzkjnfCHJFNIuLy6xfVbj1tcV6\/hdIYX3N3XveBdzIc3dQqNcbMUiLk4JO+fgZB4qsq2C0br0v4Gu206E3zeAcvj9AeUU+GqdUPXWb8GbjdC+DBBw53JEcYz\/qEsXHbRH3wuBV4C5eihCJKjVGXtlPPi13eAHKHmwLwXG7txChPPR\/eJxbAO\/99F36S0XADkEzsWJ0TT\/hwRdb0NxNWAy0GhXVLY4T8uD0xZnV3L94Q\/jNWjhTmHBupN\/jcWh7+ryL6HiTryNLdlsTIzM9NbqqJKFGZ6XXEihssWBz8JKSKWdjgrqm\/iuNSCa4y4f+q1kFf5uD96r8feHj5f9pW4Ej3mLgivZnmffZHoU49k1cVkNihga4yOhsih1mRHybudge4ix9zr50tZOU3w2Cq0FvV65juOUuHm4VpG+lOptpf4Bct9ndFm\/CLvzgTDzAA07Uyb\/SpDvNeZdsT3pj8aiLld1vvlabMVTChxQAxp7SSsLifYraaT4L6WyLLc+bHyTKPV5YevO9SbZbxZdLEKz8OzeAJIlCUrg5MZ6qjTNnx75elcIe1dw2r5GxZGjkdeE3ECk44XYtyLKNbEY8qrukcK8oYJ\/PwgaL6QZux7VJP8OZGIwjAydLe\/+Sh\/14HthwoWNJiJe1HaDEwqyLbF6RoTqcJpyRpDCgioPD5tvgG+SpSFNtI0EqL7NTiAL+IrIapqNCVd9\/qdJ0CrnEVGTScCtcffQz+rvfuVTxNo7gEdRFN7fkV\/cmxCi82\/6EOlfaO71Cf02aRZf1PeR\/3diiPNOKzvBc4s+wby8izLAzRFEndF6yFMKOdnGu7NwBFNdsGUYWBhMQubmoH0keIaHncZqLluhMpqxSij1nhE\/frhIQbN8aakyBt3kbk8sXU9u6RwaSvNt+6nYcY24STv8tma3fzzeQyodsuuJpF2HHgvxT69RY0FuDhQJdGSDKTaJinVFm2WVnvohx8Hc6EjfYWQYceJ4L\/AYtl\/VtsHpl5TUdFj9MvP6of2GiQdp3xS5y9nw3WY37nBgPN7AZbzg0rf8bLh5orzYo2LBRq9yl3f\/X6txQghca+rAOHQfJodPObfHTgzE1AwCrvSlYzigEuoGc1q2Q8u4RwIxxrB9V1Yx0CjnuZC5bU67i9o0pbrKvMkOSN3okA6sBkIh4BxtM+3XQ2WNRC+upwW47MBSHvv2hbwhzmwTfTu1JYjSQCvxcUgq+4vC3exi0pXlRQQmhxf9Di1tTiWGIdFvpjaeFC8x6gne+NdHzPive5A4C4n5GVNwuk3shP36l2s8F3idrPcgFfmZR\/6VmgUN1Yxr+r7\/1bikJoGAkZcqS5h84PqjBtPv42892kJMCKeTDJIgiRrJvUhviIhRwxuNWmsfJCbD1k3uEixjQsnhIyf9\/tT\/9Ob+GsS6ien+iLfu+VikFd8dPNQo0efI\/w7UqRu9neGS6C2CdWCuoZbb5PDrkHZWNCXCJA5wlAWSVrpIOEH\/kbAEZCg\/4qlmrbKZwwZtZQnjQT2AXAM1j0itAFoNaiL6ZRFe3Ua+dNVrAYH64eK+G+UMH\/jRybugLsN6cXDvJiLRYtkPm3X43iPoA4om\/+unu52ErO9qbxI6V3sgnrPyWkEszjnBDFz1Os\/5Y4KgqrLEYO3UWMiyr7t4rqZzikiB0U\/T+gxGRnMA=","iv":"3c33d62e2717e6e7195e7899a9e3aa3b","s":"b0498d72db6d3377"}
